7 Reasons Why You SHOULD Use Hootsuite


Hoostuite Review

A while back, I posted a rather controversial article that ended up being one of the most visited posts on my blog- 7 Reasons why you should NOT use Hootsuite. It even prompted the Vice President of Community at Hootsuite to respond in the comments.

Although I tried my very best to give a balanced view and to list the positives, it was, at the end of the day, more of a negative Hootsuite Review– a list of the problems that I had encountered with Hootsuite. Since then I’ve wanted to list some of the positives and reasons why some people and businesses should use Hootsuite. Despite the issues that I brought up in the original post, Hootsuite remains one of the most comprehensive social media management tools out there and I still recommend it to businesses today in certain situations.

What is Hootsuite and what does it Do?

Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly. With so many networks for businesses to manage, it’s no doubt Social Media Management tools have become so popular and relied upon by many companies today.

If you manage the updates for your business’ social networks, it’s highly likely that you will have heard of Hootsuite. In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. TweetDeck was second and SocialEngage third. To see more details, see the original Pingdom post on the survey.

Hootsuite was launched back in 2008 by Invoke Media and since then has accrued an impressive array of features.

Here are my 7 reasons why you may want to consider using Hootsuite to manage your social network channels…

1) Monitor Multiple Streams in One Place

hootsuite features Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. Hootsuite currenty allows you to manage:

  • Twitter
  • Facebook Profiles & Pages
  • LinkedIn Profiles & Pages
  • Google+ Pages (not personal profiles)
  • Foursquare
  • Instagram
  • WordPress blogs
  • Vimeo, tumblr, evernote, flickr, mailchimp, slideshare, storify (via 3rd party apps)
  • Many more!

You can even add more than one of the same network. This can be useful if you manage multiple Twitter channels, or Facebook pages. You can even post to multiple channels at the same time. However do be careful here- think of the type of audience you have on each network. Your Facebook fans will be different to your Twitter followers. Also, Twitter only allows 140 characters where as Facebook allows much longer and richer posts with photos and videos.

2) You Have a Team Managing Your Social Media Empire

If you have more than one person managing your business’ social networks or you share the load with an outside social media management business, you may have encountered a number of issues in trying to keep on top of things.

Firstly there is security- allowing other people to manage your Twitter account will mean sharing your Twitter password. Never a good thing!

Secondly, how do you properly share the management of the various networks within a team? How do you know if a team member has already responded or in the process of responding to a message or status?

The main reason I would recommend Hootsuite to a business will be Hootsuite’s team management facility. Hootsuite allows you to delegate responses to different team members. For example if you receive 20 mentions in one day, the administrator can delegate each one to a different team member. When a team member is logged in, they’ll see which tasks have been allocated to them and not make the mistake of responding to a status that has already been replied to.

Another useful tool is Hootsuite’s messaging feature which allows team members to send private messages to each other. This is particularly useful if your team members are located outside of the office (for example they work from home)

Be aware that multiple team members can get expensive in Hootsuite. For medium to large businesses with a good marketing budget, this shouldn’t be an issue, but smaller businesses may struggle. Firstly you need to have a Pro account which costs $9.99 per month. With a pro account, you get two team members. Each extra team member gets more expensive, and when you want to have more than 10 you’ll need to get an Enterprise account. Hootsuite don’t publish the prices of the Enterprise account but it is probably around the $1,500 per month mark. Here is a table that outlines how the pricing structure for teams works (taken from an earlier post)
(Updated May 2013 with new prices)

Total Users Description Cost/mth Cost/yr
(If paying mthly)
Cost/yr
(If paying yrly)
1 Included in Free Plan $0 $0 $0
2 Included in Pro Plan $9.99 $119.88 $107.88
3 2 are included in Pro Plan + 1 extra user at $9.99/mth $19.99 $239.88 $215.88
4 2 are included in Pro Plan + 1 extra user at $9.99/mth + 1 user at $14.99/mth $34.99 $419.88 $377.88
5 2 are included in Pro Plan + 1 at $9.99/mth + 2 users at $14.99/mth $49.99 $599.88 $539.88
6 2 are included in Pro Plan + 1 at $9.99/mth + 3 users at $14.99/mth $64.99 $779.88 $701.88
7 2 are included in Pro Plan + 1 at $9.99/mth + 4 users at $15/mth $79.99 $959.88 $863.88
8 2 are included in Pro Plan + 1 at $9.99/mth + 5 users at $14.99/mth $94.99 $1139.88 $1025.88
9 2 are included in Pro Plan + 1 at $9.99/mth + 6 users at $14.99/mth $109.99 $1319.88 $1187.88
10 2 are included in Pro Plan + 1 at $9.99/mth + 7 users at $14.99/mth $124.99 $1499.88 $1349.88
11+ The maximum number of users in Hoostuite Pro is 10, to add more users you will need a Hootsuite Enterprise account.
Hootsuite don’t publish the prices for Enterprises, so this is the last known price. Hopefully it should be cheaper than this.
$1499 (?) $17,988 $17,988 (?)

UK Prices in dollars

Hootsuite now offer prices in a few other currencies. If you live in the UK for example you will be given prices in pounds.  Unfortunately the prices are quite a bit more expensive in other currencies.

Total Users Description Cost/mth
(in £ on
UK Hootsuite)
Cost/mth
(converted to $ from
UK Hootsuite)
Cost/mth)
(in $ for US users on
US Hootsuite)
1 Included in Free Plan £0 $0 $0
2 Included in Pro Plan £7.99 $12.38 $9.99
3 2 are included in Pro Plan + 1 extra user at £7.99/mth £15.98 $24.77 $19.99
4 2 are included in Pro Plan + 1 extra user at £7.99/mth + 1 user at £11.99/mth £27.97 $43.35 $34.99
5 2 are included in Pro Plan + 1 at £7.99/mth + 2 users at £11.99/mth £39.96 $61.94 $49.99
6 2 are included in Pro Plan + 1 at £7.99/mth + 3 users at £11.99/mth £51.95 $80.52 $64.99
7 2 are included in Pro Plan + 1 at £7.99/mth + 4 users at £11.99/mth £63.94 $99.11 $79.99
8 2 are included in Pro Plan + 1 at £7.99/mth + 5 users at £11.99/mth £75.93 $117.69 $94.99
9 2 are included in Pro Plan + 1 at £7.99/mth + 6 users at £11.99/mth £87.92 $136.28 $109.99
10 2 are included in Pro Plan + 1 at £7.99/mth + 7 users at £11.99/mth £99.91 $154.86 $124.99

3) Managing Customer Service on Twitter

Whether or not you should use Hootsuite to manage your social networks depends on the type of business you have as well as the reasons you have a social network presence in the first place. If your primary reason for a social presence is for managing customer service on Twitter, then Hootsuite probably will be the best tool for you. Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.

 

hootsuite draft messages

4) You Want to Cross Post to Your Google+ Page

google plus page management in Hootsuite

Google+ IconGoogle’s own social layer, Google+ is finally being seen as an important network for businesses to be using. Not only does it help with SEO and the authorship of your website or blog, but it has some amazing features that could help you reach your customers such as Communities and Hangouts.

Currently the only way to post to your Google+ profile is by using the Google+ website or mobile app. When it comes to updating and managing your Google+ business page you have a bit more choice- and Hootsuite is a big winner here! The Google+ API is very limited in that it currently only supports pages and not personal profiles. Full access to the page API has only been given to a few partners, of which Hootsuite is one.

Google+ management used to be available only in the $1500+ per month Hootsuite Enterprise plan. The good news is that it’s now available to all, including free users.

Pretty much all the Google+ features you’d expect are available, including posting to your circles, location, links and scheduling. If you add the update manually in Hootsuite it will also generate the full summary and thumbnail of the link. This is very important as it is will be more visible and will resilt in more click-throughs. Despite me not being a fan of the ow.ly url shortener, the resulting post won’t show the ow.ly link in an obvious way, although it does say that the post was made via Hootsuite. Be careful though, if you bulk upload or connect an RSS feed to your Google+ page- you won’t get the thumbnail or summary- just the text. With that in mind, I’d avoid automatically posting to your Google+ page via Hootsuite completely or only in special circumstances.

5) Completely Cross Platform

hootsuite mobile appsI’m a great believer in making things cross-platform, although I do realise it’s not always easy to achieve This is one advantage in making Hootsuite a web app- it’s easy to make it work on Mac OSX, Windows, Linux and mobile platforms. Hootsuite indeed works on all modern browsers (of course you need an internet connection!), and it has a plethora of dedicated mobile apps to help you on the move. The only omission currently is an app for Windows Mobile since there are apps for the iPhone, iPad, Android and Blackberry.

I must admit, I don’t particularly enjoy using the Hootsuite mobile apps (at least the Android one which I’ve tried) but if you are managing your social networks as part of a team, you will be relying on the Hootsuite mobile apps, particularly for managing Twitter. The mobile Facebook app allows you to manage Facebook pages if you are an administrator without having to share any passwords. Unfortunately, Twitter doesn’t have any administrative features, and so the only way to allow multiple people to manage a Twitter account is by sharing the password.That’s not great from a security point of view and could potentially open up your Twitter account to abuse, especially if one of your team members were to leave the company. If your team members use one of the Hootsuite apps to manage your business’ social networks, you no longer have to share any passwords for your social networks, since each member will be using their own Hootsuite account.

6) Get Free Reports by Email

hootsuite email report
If you solely or mainly use Hootsuite to manage your Social networks, then you will find the weekly analytics report very useful. Each week, Hootsuite sends you an email with a pdf attachment of your click summaries. Hootsuite gives you graphs showing:

  1. Number of clicks per day
  2. Geographical information on the people clicking through
  3. Top referrers
  4. Most popular links

The good news is that this is free for all users, and can be useful to give you a brief overview as to how you are doing on a weekly basis.

Unfortunately the report will only work for you if you always use Hootsuite to manage your networks. This is because it tracks the click-throughs using Hootsuite’s very own ow.ly url shortener. If you use other apps such as the Twitter or Facebook websites or mobile apps, Buffer, IFTTT or TweetDeck, any click throughs will not be shown. Since I rarely use Hootsuite, my report was completely blank!

7) You Want to Connect Lots of Services Together

One of the things that really appeals to me about Hootsuite is the sheer number of networks and apps that it supports. Although I advise against posting to multiple networks at once on a regular basis, it can work and can be a real time saver for small businesses. Hootsuite allows you to post a quick update (for example) to multiple Twitter accounts, Facebook profile and page, Google+ page, LinkedIn profile, company page and groups and more! This can be incredibly useful if you need to get a message out to your customers in an emergency. The scheduling features (using the new Hootlet feature) can be a very welcome time saver, and these also allow you to post to multiple networks at once.

 


Find Out More

If you want to find out more then the best thing is to sign up for a free Hootsuite account. there are also plenty of tutorials and help as part of the Hootsuite website itself and on other blogs. Here are a few to get you started:

I’m also very happy to answer any questions you have, so please ask away in the comments!

Summary

So there you have it, 7 valid reasons why you SHOULD use Hootsuite. What are your thoughts? Do you use Hootsuite regularly? What are the features you like the most? What don’t you like? Don’t forget to have a read of my 7 reasons why you should NOT use Hootsuite and you should be in a better position to make a decision on whether or not you should be using Hootsuite.

As ever, please let me know your thoughts in the comments below!


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About Ian Anderson Gray

Ian is a speaker, coach, social media consultant, web developer & Partner of Select Performers. In real life he is a husband, dad and geek and is rather partial to tea, coffee & Indian cooking. Find out more



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154 Comments on "7 Reasons Why You SHOULD Use Hootsuite"

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sneha
Guest
1 month 15 days ago

I am just reviewing the prospects of Hootsuits and wondering if I can use it for more than one twiiter accounts in one go. I am a blogger and a social media manger and very new to Hootsuite

AdeyJaiye
Guest
1 month 27 days ago

Great post. I have not started using hootsuite yet. After reading both your article on ‘why not’ and ‘why’ use Hootsuite, i have a lot of reservations.
My brand is still very new and acquiring new and more customers is very important at this stage. Do you think signing up for Hootsuite a good idea?
Thanks

Jade Sambrook
Guest
1 month 25 days ago
I couldnt help but chip in here and reply to your question. Personally I love Hootsuite! It’s hands down the number 1 best social media management tool there is! You say that your brand is still very new. What does that have to do with anything? I don’t even have customers and I simply use Hootsuite to manage my social media profiles in one centralized place without having to separately log in and out and in and out of each social media platform. Its a question of efficiency and whether you want something to manage your social media, new brand or not. Hootsuite has also helped me engage with my audience, like on Twitter and Instagram, where I can easily reply to comments and retweet specific content to generate more followers interested in that specific subject (based on a hashtag stream). Because of Hootsuite my audience has grown, because I engage with my audience much more easily. Again, your brand being new is irrelevant. So you have a new job, do you ask whether buying a car to get to your job is a good idea? Because in the end it’s really up to you! You can take public transit… Read more »
laura routh
Guest
2 months 5 days ago
Nice article! I just started hootsuite this week, mostly to help me post to twitter without having to sit at the computer all day. I feel that it has taken over my life, when actually, I need to spend more time writing for my blog. I comb the news each morning for articles that relate to my blog and set up tweets that post every couple of hours or so. I mix my blog posts in there, too. I might choose three blog posts and tweet them twice each in a day. The news articles seldom repeat. The purpose of this is to be visible on twitter and attract people to my blog, which I need to eventually monetize. Twitter hasn’t really driven much traffic to my actual website, even though I’m gaining a presence there. My hope is that it’s just going to take time and that by using hootsuite, I don’t spend too much time on twitter, which really isn’t doing much for me, yet. I’ve used it for my Facebook page, also, but I only post to Facebook once a day, usually a news article except for the days I publish a new blog post. Does this… Read more »
Kathy Hope
Guest
Kathy Hope
2 months 6 days ago

Your article(s) were very helpful. My school is looking into a social media management system. We are a very small public school for students with special needs. We are newbies in this area of social media but we do have Facebook, Twitter, and Instagram accounts as well as a You Tube channel. We are hoping that Hootsuite will help us manage these accounts. As of now we would have two administers assigned to the site. At this time we are looking at the free version. So far everything I have read about Hootsuite is connected with commercial enterprises, do you think it would work with school needs? Do you have any other recommendations? Thanks!

annah
Guest
annah
2 months 27 days ago

Hi Ian..i was having an assignment about social media platforms used to communicate and i fount this one interesting…im interested on knowing more about hootsuit since my husband is a business man.thanks alot about this article it really helps

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[…] has analytics. Just click and you can see your analytics. According to Iag.me, Hootsuite sends you your analytics once a week, but they are often inaccurate. Buffer’s […]

Khetesh
Guest
3 months 20 days ago

It helped me learn more about Hootsuit quickly.

Nice post

Omkar nath nandi
Guest
3 months 29 days ago

I am using buzzbundle and only wire could you give me an idea how this is better than them? And how many social sharing i can do i $10 account of hootsuit?

trackback
4 months 1 day ago

[…] HootsuiteHootsuite is a social media management system also referred to as a social relationship platform that helps brands track and manage its social network channels. A survey from the monitoring tool Pingdom reported that Hootsuite is the top social media management system, and over 20 percent of companies are using it to manage its social media empires [1]. […]

Varun Khatri
Guest
4 months 2 days ago

Hello,

Thanks for the great post, nice article. I am personally using this tool brilliant tool. Please keep sharing this type of articles.

Thanks,
Varun.

Jade Sambrook
Guest
5 months 23 days ago
Thanks Ian for both articles listing the reasons not to use and the reasons to use Hootsuite. If I were to write an article today about the social media tools that I use, I would definitely say that Hootsuite is my #1 ”can’t live without” tool – despite its shortcomings in certain areas – just because no other tool seems to offer as much as Hootsuite does. It’s not perfect by any stretch of the imagination, but I do love how many social media profiles I can monitor from one single interface. With that being said, I really dislike how as a Canadian I am billed in US dollars to use Hootsuite when Hootsuite is a Canadian company. That’s pretty shameful in my view. So for a US citizen Hootsuite is $14.99 per month for the pro plan whereas for a Canadian it’s more like $23 a month just because of the currency rate. Same service, same program – just more expensive if you live in the same country where they have their head office. Again, quite shameful in my view! I also dislike how so many apps cost so much extra – so that if you want to add… Read more »
Larry
Guest
Larry
7 months 13 days ago

Does anyone in the community or newsletter here have experience with Social Owl vs Hootsuite ?

Larry
Guest
Larry
7 months 13 days ago

hi Ian

Have you heard about Social Owl’s social media management tool. Its offering seems costlier than Hootsuite but not being a techie / social media savvy, can’t tell beyond this if am comparing apples with apples…if you know what I mean. Any thoughts?

Rgds

Larry

Terry
Guest
Terry
8 months 16 days ago

I have seen other articles that say it costs money every time you print an analytic report from hootsuite. Is that true? Are there any other “hidden” fees with hootsuite pro besides the monthly fee and the user fee?

BSolutions India
Guest
9 months 53 minutes ago

Hootsuite offers some real good services. However, the pricing of hootsuite is higher compared to few of the competitors. It offers some real good tools to help improve your social media presence.

A Word or Three
Guest
9 months 1 day ago

Hey there Ian! I read both of the posts. A little insight on the Enterprise pricing:

There is a one time $1000 set up fee for an Enterprise account, and then a $100/client monthly fee. If you commit to several clients, and you ask, they’ll give you a discount per client. For agencies that manage several clients/accounts, it is definitely worth it. For us, as we have interns working on social media and like the team management/approval options and we like giving our clients access to view the scheduled posts, it is a lifesaver. We pay about $375 a month to manage our several clients and while I think there was merit to the article about why NOT to use Hootsuite, it’s the closest thing to a silver bullet out there, especially with the expanding app directory.

Thanks for this insight Ian!

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[…] many people assigned to work on social media, Hootsuite keeps confusion at a minimum because the administrator can delegate customer inquiries to different members of the social media team. That way, no two […]

xif
Guest
9 months 12 days ago

what a detailed post on hootsuite. really impresive

Tim Young
Guest
9 months 23 days ago

Good info. My question is more about design work. I am not too tech savy and am challenged at producing eye-catching posts on Linkedin for example. Getting my posts to be sized correctly is a problem.
Will hootsuite help with this?
I am a non-fiction author trying to promote a title and therefore my budget is low but I can handle $10/mo. if it will assist with making sure posts fit properly into LI;FB;T etc.

Jamie
Guest
10 months 15 days ago

Good article. By publishing the costs of Hootsuite you have convinced me NOT to use it. The jump between Free and Pro is too big for (very) small businesses or content providers to be spending £7.99 a month. And charging significantly more in sterling than in dollars for a web-based service is an insult to us Brits. Until Hootsuit addresses those two issues I’ll be looking elsewhere.

Enemy of Average
Guest
10 months 21 days ago

Thanks for the review, dude. I cant make a decision between Hootsuite or Buffer. I like the fact that Buffer will let me post to Pinterest with their pro version. I dont think Hootsuite does at this time, but fingers crossed they will in the future!

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[…] 2http://iag.me/socialmedia/reviews/7-reasons-why-you-should-use-hootsuite/ […]

Anoni
Guest
Anoni
11 months 4 days ago

Hey Ian. Thanks for both articles. They are really comprehensive. Great job! I am going to go over your articles and comments with a fine tooth comb so I can make the best decision possible for all of my social media needs. Keep it up!

Damien
Guest
11 months 25 days ago

Thanks for this articles – Very Helpful !
I’ve started using Hootsuite Pro for my company website http://www.emarkable.ie to share on more social media sites, and also clients. I find the Auto schedule function great!

Eddie
Guest
1 year 13 days ago

Ian,
Thank you for both the articles.
I have been using Hootsuite on the free plan for a few websites to post to Facebook, Twitter and Google+ and I like the way it works.
I am thinking about moving to the pro plan for my business website http://lblinternetmarketing.com/ to share on more social media sites.
Your articles are really helpful in helping me decide whether to use Houtsuite or not.
I will sign up for the 30 day free trail of the pro plan.
Do you think that the “university” they offer is a good addition to the plan?
Thank for sharing and have a great day
Eddie

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[…] Hootsuite you will have access to many social networks. The main advantage of using Hootsuite is that it is able to connect to more social networks. With Hootsuite you will be connect to the […]

CN
Guest
CN
1 year 2 months ago

Hi, If I set up a Hootsuite Pro account and connect with it through FB, do I have to share my password with others?

Ian Anderson Gray
Guest
1 year 25 days ago

I’m so sorry, I completely missed your comment. No, you don’t need to share your Facebook password. Each team member will have their own log in details. Ian

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1 year 2 months ago

[…] (Source: iag.me  seriosly social – http://iag.me/socialmedia/reviews/7-reasons-why-you-should-use-hootsuite/) […]

Aaron
Guest
Aaron
1 year 2 months ago

Hi Ian. Thaks for this. But is HootSuite good at improving SEO? I was thinking about contributing (by truly adding value, not just spamming) on some forums to help me develop better SEO. But then I saw this article.

I am still not certain – does HootSuite help you improve SEO quite a bit?

Aaron
Creator of Royalty Free Music Market

Randall
Guest
1 year 10 days ago

I am going to agree with Ian but then disagree as well…
Here is why:
Your page rank will not go up by posting on facebook or google+ but you can garner exposure! More exposure with quality content is an incredibly powerful tool for SEO.
Example using a friend of mine who is a photographer: She did a shoot about mothers having being beautiful bodies after giving birth. She then posted in on the different social media outlets. Because it was such high quality content, it spread like wild fire and was picked up by every media outlet under the sun i.e. bbc, nbc, huffington post, people magazine and so on and so on. ALL of them linked back to her site and blog adding lots and lots of value (and link juice). If she wasn’t number one on google she sure is now.

Ian Anderson Gray
Guest
1 year 2 months ago

Aaron,
Hootsuite is a social media management tool, so it doesn’t help with SEO- at least not in the traditional sense. Search Engine Optimisation is all to do with making sure your website is accessible for search engines such as Google. It’s also to do with making sure you are using the right keywords to be listed for certain keyphrases when your audience search. Link building is also part of SEO, and perhaps this is what you are talking about. Personally, I wouldn’t use a tool like Hootsuite for this. I would first start on doing some research in finding the best forums in my niche. I’d then go in there and listen and answer questions. As you say, it’s about adding value. When I’ve been involved in forums (or LinkedIn groups) in the past I’ve spent a few months trying to be helpful and trying to be visible before mentioning my website or articles on it. Another idea would be to look at Quora which I’ve found to be very powerful.
So to answer your question, I wouldn’t use Hootsuite for this.
Ian

Raven
Guest
Raven
1 year 3 months ago

I am a lifestyle blogger and am beginning to use twitter, facebook groups, instagram, pinterest, google+ and other places to share my blog posts. http://www.radiantraven.com I am having a really hard time figuring out which social media management tool to use and your article was very helpful. For a lifestyle blogger what would you recommend using? I also will be offering coaching packages soon and possibly a book down the road or other products. It seems like I am going to have to pay for hootsuite, but not sure. What is IFTTT and why do you like it so much? Oktopost seems like it is for B2B so would I want that. I really like how thorough and knowledgeable you are so I thought I would ask you first.

Ian Anderson Gray
Guest
1 year 2 months ago
Sorry for not getting back to you until now. It depends on whether you want to use “one tool to rule them all” or whether you would be comfortable in using a number of tools to help you manage your network. For me, I’ve found that the big social media management tools that try and do everything are less than helpful. That’s why I use a combination of tools- AgoraPulse, Buffer, TweetDeck, IFTTT and more. A lot of people (myself included) recommend you use Facebook itself to manage Facebook and there are very few tools that manage LinkedIn or Google+ well. Hootsuite might be good for you because it does support Facebook groups and Google+. However Hootsuite only supports Google+ pages, so you’ll have to use Google+ itself to manage your Google+ profile. Hootsuite also doesn’t have native support for Instagram or Pinterest. There are 3rd party apps that allow you to do this, but I wasn’t overly impressed with them. I’d try out Hootsuite and see how you get on. Or you could use a few different tools. I’d recommend using Facebook itself to manage your groups. If you want to post to a few different Facebook groups then… Read more »
sharon
Guest
sharon
1 year 3 months ago

Can you use HootSuite to post to multiple groups? Only HootSuite Pro or basic will allow you to do this?

Ian Anderson Gray
Guest
1 year 2 months ago

Just an update. Hootsuite (and in fact all 3rd party apps) will no longer be able to post to LinkedIn or Facebook groups. LinkedIn and Facebook are dropping this functionality from the API.

Ian Anderson Gray
Guest
1 year 3 months ago

You can post to multiple groups on the free version of Hootsuite, but you only add up to 3 social profiles with the free version. The pro version allows you to add up to 50 social networks (and you can pay to extend this to 100). The problem is, that Hootsuite will post an update to multiple groups all at the same time. You could schedule the postings, but that is going to be time consuming to set up. If posting to multiple groups is a must for you, and you want to do it effectively without spamming everyone, then I recommend Oktopost. Oktopost allows you to post to multiple groups over a specific time period- and it scatters the updates between the groups. It’s very impressive stuff! Ian

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Jordan
Guest
Jordan
1 year 6 months ago

Ian, I am just beginning in doing the social media management for my parents ministry. It seems to me that a lot of what you are referring to in both the pros and cons of Hootsite or any social media management site it the aspect of not needing passwords and logins for each one. If I’m fairly quick and familiar with social media sites is it more beneficial for SEO and analytics that I just post at each site individually instead of using a management site like Hootsuit.

Ian Anderson Gray
Guest
1 year 6 months ago
Hi Jordan, thanks for your comment. There’s definitely a big advantage from a security point of view in using a social media management tool- particularly if you have a team of people managing your social channels. I’ve heard too many horror stories of social media teams sharing login details and then one of the team members moves on or becomes disgruntled and disaster happens. However it’s not just security- being able to manage all your social channels from one dashboard can help you be more productive- but you do need to learn how to use the tool effectively. I’ve seen too many examples of people cross posting to Twitter and Facebook from Hootsuite with Twitter screen names included which make no sense on Facebook. SEO isn’t really a consideration because search engines will track social networks no matter what tool you use and it won’t affect links to your website either. From an analytics point of view there are advantages in using a tool such as Hootsuite, Agora Pulse, SproutSocial or AgoraPulse, because they offer additional analytics and reports which you may find useful. AgoraPulse offers really lovely Facebook reports and allows you to export to a Powerpoint presentation. Sprout’s… Read more »
Damontanez
Guest
Damontanez
1 year 6 months ago

Nice articles as mentioned bellow. The company I am with is deciding what mgmt suite to start using. Your articles will be instrumental in helping us get started. Thanks.

Ian Anderson Gray
Guest
1 year 6 months ago

Thanks for your comment. Have you checked out my white paper on social media management tools? You might find that useful as well. I’m also in the middle of writing a big article on social media management tools which you mat be interested in. Hopefully it will be published soon. Ian

TheBrassAngel
Guest
TheBrassAngel
1 year 7 months ago

What a refreshing review!!!!! Or should I say pair of reviews (including why you should NOT use Hootsuite). It’s been so long that a blog has done such a thorough and refreshing post that I just wanna bake you a cake (lol). Thanks for your articles. They helped so much!!!

Ian Anderson Gray
Guest
1 year 7 months ago

Thanks so much- that means a lot. I do like to make my articles thorough. Were there any points that particularly resonated? I hope both articles helped you make a better decision. By the way, I am in the process of a huge article on social media management tools. I’ll let you know when it’s out! Ian

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[…] is a powerful (and free) social media management tool that every business should be utilizing. At VA Partners we use HootSuite on a daily basis. We find it especially useful for posting to […]

P'fessor Guus
Guest
1 year 9 months ago

Hello Ian, Thank you so much for this Truly Amazing amount of information with regard to Hootsuite and its capabilities. I have found that this document and all of the attached links have been extremely informative and insightful.

Ian Anderson Gray
Guest
1 year 9 months ago

Thanks! Do you use HootSuite yourself? Do you find the pros outweigh the cons? Would love to hear your thoughts!

Vijee Djega
Guest
Vijee Djega
1 year 10 months ago

Great article, thanks Ian. My question is – you have stated here that one can access free reports – I am currently on a free account, I cannot get any of the reports , every time I ask for the report I get this in response – Your current membership plan supports up to 2 Reports. You can upgrade your membership to Hootsuite Pro to have up to 50 Reports as well as gain access to many other Pro plan benefits. Am I missing something? Thanks.

Ian Anderson Gray
Guest
1 year 10 months ago

Yes, you should be able to get free reports. What is happening when you try and access the reports? Have you used your 2 reports already? If so, you’ll have to delete one of your other reports otherwise you’ll have used up your allocation.

Pamela Paxman
Guest
Pamela Paxman
1 year 11 months ago

Both articles are extremely helpful . Thanks!!

Ian Anderson Gray
Guest
1 year 11 months ago

Thanks, Pamela. Did you make a decision in the end? Will you be going with Hootsuite?

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[…] I also learned about Hootsuite- a social media management site, which offers the same service as Buffer and more. While this site is geared towards helping businesses, it can also be useful for anyone who is interested in managing all of their social media accounts in one place. Schedule tweets and track analytics that is designed to be team-friendly. To Learn more, read “7 Reasons Why You Should Use Hootsuite.” […]

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[…] 7 Reasons to Use HootSuite Read the Article […]

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2 years 14 days ago

[…] 7 Reasons Why You SHOULD Use Hootsuite […]

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[…] some analytics, although the most interesting data is only available for paid accounts. (See the advantages and disadvantages of […]

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[…] Curated from iag.me […]

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2 years 1 month ago

[…] for the company. It is a smart way to stay connected with people using your products. According to 7 Reasons Why Youi Should Use Hootsuite,one of the reasons is because of vast amount of networks and apps it supports. Linked In is growing […]

Amy Yoffie
Guest
Amy Yoffie
2 years 1 month ago

Do I have to use Hootsuite’s url shortener to insert a link in a post?

Ian Anderson Gray
Guest
2 years 1 month ago

Unfortunately, yes. All links are converted to one of Hootsuite’s url shorteners.

Guest
Guest
Guest
1 year 6 months ago

Hi,

Are you sure? I saw a response in HootSuite’s forum that said:

“If you have your heart set on bit.ly, you can copy+paste directly into the compose message box, we just don’t have the option to shorten to
bit.ly directly in the dashboard.”

The expense of Hootsuite’s URL shortener is making me not want to use Hootsuite, but if there is a way around it, I would love to do that.

Thanks for sharing such helpful info.

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2 years 2 months ago

[…] Social media is now considered a key component to a successful online advertising, marketing, and public relations (PR) campaign. Businesses can instantly engage consumers with a single tweet or video post, address customers’ concerns and receive suggestions, and harness a community of brand advocates and loyalists. Most companies, specially the Small to Medium Enterprises (SMEs), are investing big in leveraging the power of social media to popularize their brand. Some of them even capitalize on social media management tools like Hootsuite to flawlessly manage multiple business accounts in a single application. The only challenge left when adopting social media in business pursuits, is execution. One wrong move could potentially damage your brand. Thus, we believe that it is extremely important to hire social media experts, especially those who specialize in Hootsuite. […]

Drew | The Hungry Partier
Guest
Drew | The Hungry Partier
2 years 2 months ago

Ian,

Awesome post. I have a travel blog, with lots of following over all of my social media accounts. I can’t wait to get started with Hootsuite and I know that it will make my life easier 🙂

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[…] for brands of many sizes. I’ve chanced upon both of Ian Anderson Gray’s posts on 7 reasons you should and should not use Hootsuite and I definitely agree with most of the points except for those […]

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