7 Reasons NOT to use Agorapulse
By 
March 2021 Update - I've updated this article to include the recent pricing and feature update.
Iβve wanted to write this article for years!
Iβve written 7 Reasons NOT to use Hootsuite and 7 Reasons NOT to use Sprout Social. Iβve even written 7 Reasons why you SHOULD use Hootsuite and one on why you SHOULD use Sprout Social is coming.
A review of Agorapulse is long overdue.
So Many Tools!
There are so many social media tools out there!
Some years back I started to create a database of all the social media tools out there. I stopped when the list exceeded 1,000!
If youβre looking for a social media tool for your business, itβs tough to choose. There are many reasonsβ¦
- There are too many tools
- Itβs difficult to compare them and find the best one for your business
- You canβt always see the information you want from their website
- Can you believe their marketing spiel?
Back in 2012, not long after I started blogging, I wrote a controversial review on Hootsuite which focussed on the reasons why you might not want to use it. I liked a lot about Hootsuite, but there were also many things that frustrated me. And I couldnβt find anything written about these issues. So, I came up with 4 reasons not to use Hootsuite which quickly became 7. Soon after I published it, the article became very popular, and itβs still regularly visited today with over 850 comments.
How I discovered Agorapulse
Iβm a massive fan of Agorapulse. I started using it back in 2014 after speaking with the CEO, Emeric Ernoult.
I was struck by how generous Emeric was with his time - answering all the questions I had about the product. Not only that, but heβs been so supportive of me over the years and become a fantastic mentor and friend.
At first, it took a lot of persuading to test out Agorapulse. I didnβt get what Agorapulse was offering. But slowly, it started to dawn on me how amazing the tool was. Since then, Iβve started using it every day for my social media management, and Iβve become a brand ambassador.
But that doesnβt mean itβs the best tool for you. Iβm a big fan of other tools too, and itβs my objective to be as unbiased and objective as possible.
The Perfect Tool?
No tool is perfect. And although I love, use and advocate Agorapulse, it is NOT perfect.
It lacks certain features I really wish it had.
And it may not be the best tool for you and your situation.
Another tool such as Hootsuite, Sendible, Buffer, Zoho Social, Sprout Social or even no tool at all might be better for you.
While I love Agorapulse, this article is all about why it might NOT be the best tool for you. And just like my other NOT articles for Sprout Social and Hootsuite, I aim to be as unbiased and candid as possible.
Itβs not 2012 anymore, and the social media management landscape has changed. Hootsuite is still the big guy. It's the most prominent and most well known social media management tool, has over 16 million users and employs 1,000 people from over 175 countries.
But in October 2018, Hootsuite announced they were up for sale. The Hootsuite Pro plan has increased 7 and a half times. Sprout Social is still a big player, but they are heading more towards the enterprise sector, and their prices have gone up significantly. As of 2021, Hootsuite has still not found a buyer and hey've lost their way.
There are many more social media management tools that are vying for our attention including Sendible, Loomly, Lately, MavSocial, Zoho Social,Β Musterpoint and many other tools.
And some tools concentrate on certain aspects of social media management such as Buffer, Later, ContentCal, Kontentino, Smarter Queue and more.
Thatβs why Iβve updated my Hootsuite article and am in the process of writing new articles on the pros and cons of the major social media management tools. My hope is that this article will help you find the best tool for your business - whether that is Agorapulse or another tool.
Of course, if you want to try out Agorapulse, they offer a 30-day free trial.
What is a Social Media Management Tool?
A social media management tool aims to be the βOne Tool to Rule Them Allβ when it comes to managing your social media. It does more than just post and schedule content.
While Buffer, Social Champ and Smarter Queue are all great tools - they focus on one thing - posting/scheduling. They donβt help with social listening or engagement.
Brandwatch, Talkwalker and SEMRush are amazing listening, reporting or SEO tools, but theyβre not full social media management tools.
A full social media management tool should do all the following:
- Posting (including scheduling) content to your social media channels
- Analytics and reporting on your social media efforts.
- Engagement. So you can respond to your social media mentions, comments and messages efficiently.
- Listening. So you can find and engage with people talking about your brand, your competitors or keywords.
- Audience Management. See who your fans or followers, who is interacting with you and who are your biggest advocates and influencers.
Of course, you may not need a full social media management tool.
You could get by using a combination of tools (just be aware that the costs for many individual tools can stack up).
Or maybe you donβt need to use a tool at all - maybe managing your channels natively on the social networks themselves is all you need. Iβll cover more on this later.
The History of the Agorapulse
Agorapulse was founded back in 2012 in Paris by Benoit HΓ©diard and Emeric Ernoult.
Benoit HΓ©diard (CTO) & Emeric Ernoult (CEO)
If youβre wondering whatβs with the name, weβll need to brush up on our ancient Greek!
Agora was a central public space and literally means a βgathering placeβ or assembly. The βPulseβ refers to vibrations of energy. Put them together and you get a place where your social vibrations of energy meet in one place.
And apparently βagoraβ means βnowβ in Portuguese, so you could say that Agorapulse is the βpulse of nowβ in Portuguese!
At first, Agorapulse focussed on creating contests and promotions on Facebook. Back then, creating apps for your business page was a popular strategy. There were tools such asΒ Shortstack andΒ WooboxΒ that allowed you to create tabs for your Facebook page for contests, promotions and giveaways. To create these tabs, youβd typically need to create some custom code, but Shortstack and Woobox made this easily without any coding knowledge.
Agorapulse had a similar toolset to add tabs to your page. You could easily create custom Facebook tabs, contests, sweepstakes and quizzes. But in addition to the same features that Shortstack gave you, Agorapulse became a full social media management tool for Facebook. It allowed you to schedule posts, tag content and automatically moderate content. They also added a social CRM to help you engage with your fans more effectively as well as detailed analytics.
In 2014 they integrated with Twitter, and in 2015, Instagram.
The big focus was the social inbox. This is still one of the best features of Agorapulse - allowing you to get through your social mentions quickly and effectively by replying, archiving or delegating to a team member.
In 2016, LinkedIn and Google+ was added to the list of integrations and in 2018 Facebook groups and YouTube.
The Facebook Contest Apps feature was removed from Agorapulse in 2018. Custom tabs and apps arenβt used so much these days, and they didnβt fit into the modern Agorapulse as a full social media management tool.
2018 was a big year for Agorapulse with queue categories, bulk upload, RSS Bulk Upload, Instagram Direct Publishing, new mobile apps, new bulk image upload feature, YouTube comment pre-moderation, UTM Tracking, LinkedIn Reports, Multiple Ad Accounts Support and more.
Agorapulse still has its head office in Paris, but their team has grown and is truly global all over the world.
Despite their fantastic growth, itβs staggering that they have done this with no VC funding. Theyβve bootstrapped their business and by building relationships with their customers and with influencers in the social media and marketing world.
Itβs worth reading more about Emericβs (the CEO) story. Heβs had his fair share of setbacks and struggles. It has not been an easy journey. I got to know Emeric in 2014, and have seen from the inside the struggles and successes since then. You can read more about Emericβs story here.
The Pros of Agorapulse
Before we dive into the 7 Reasons why Agorapulse might not be a good fit for you, I want to go through the pros. Iβm not going to go into significant details here - thatβs for another article (which is coming).
Agorapulse integrates with most of the major networks:
- Twitter (publishing, comment management, listening & reports)
- Facebook Pages (publishing, comment management, Ad comment management & reports)
- Facebook Groups (publishing only)
- LinkedIn Profiles (publishing & comment management)
- LinkedIn Pages (publishing, comment management & reports)
- Instagram (publishing, comment management, Ad comment management, listening & reports). Direct publishing (image & video) or scheduled publishing via mobile app (images, videos and stories)
- YouTube (publishing, comment management & listening)
As well as that, Agorapulse offers a wide variety of features including...
- Inbox zero - get through all your comments, mentions and messages quickly in one stream. Reply, archive, assign to a team member or label it and get down to inbox zero.
- Inbox assistant - set up automated moderation rules for social comments, mentions or messages to tag, assign or archive based on certain keywords
- Amazing reports - the reports in Agorapulse are amongst the best Iβve seen
- View and engage with Facebook & Instagram Ads unpublished βdarkβ posts - most social media management tools wonβt show you the comments in chronological order to your Facebook or Instagram Ad posts, Agorapulse does.
- Full team management - all Agorapulse plans allow you to have multiple team users. And now all plans offer full team management. This gives you the ability to create draft posts and assign posts to other team members and much more.
- Queuing system - the ability to queue and recycle evergreen content from different categories.
- The Agorapulse team and culture
- Fast and friendly support
- Mobile app for iOS and Android
- Official Facebook and Instagram Partners
- Free access to the Social Media Manager School (for Premium plans and above)
The Cons of Agorapulse
And so it's time to look at the cons of Agorapulse. They include the cost, lack of enterprise support, lack of Twitter power tools, no unified feed, no assets library, no Pinterest integration and a lack of integrations.
Reason #1
Can be expensive
Agorapulse is not cheap. The basic plan (Pro) costs $99 per month (the equivalent of $79 per month if you pay annually).
A few years ago, Agorapulse offered a plan called the Small Plan which was $468 per year (equivalent to $39 per month).
Unfortunately, the small plan no longer exists. This means the cheapest plan is now the Pro which costs $99 per month. If you opt to pay annually, you get a discount which means you pay the equivalent of $79 per month (plan which is $948 per year.
As of February 2021, Agorapulse has a new pricing structure and a new enterprise plan.
Agorapulse gives you a free 30 day trial. And they now offer a limited free plan if you decide not to upgrade.
Going Native: Agorapulse might be Overkill
If your business is small, you have a tiny budget, or you are just starting off, itβs worth asking the questionβ¦
Do you actually need a social media management tool at all?
Instead of investing in a social media management tool, it might be better to go native!
Managing your social networks natively on the social networks themselves makes a lot of sense at the start. There are pros and cons to thisβ¦
Advantages:
- Itβs free
- No new interface to learn
- Reports may give you some information an external tool canβt
- Offer you features a 3rd party tool canβt give you
Disadvantages:
- Not good for teams (you may need to share your password)
- You need to log into each social network separately
- No unified reports
- No ability to manage all your comments, mentions and messages in one place
Thereβs even a planning tool that specifically doesnβt offer scheduling. The founder of ContentCory wrote a blog post explaining his reasons for publishing natively.
If itβs just you managing a couple of networks and are just starting out, then investing in a social media management tool like Agorapulse (or Hootsuite, Sprout Social or Sendible) is just going to be overkill. Only do it if social media is one of your top priorities and you intend on growing your team in the short term.
There are Cheaper tools for Solopreneurs
If you are a micro-business or a solopreneur and just need one user, then there will be cheaper tools than Agorapulse. If you donβt need any fancy team management features or advanced reports then the basic paid plans from Zoho Social, MavSocial, Sendible or Hootsuite are going to be a lot cheaper. For example...
- Zoho Social from $15/mth (or the equivalent to $10/mth if paid annually)
1 brand (8 social profiles), 2 users - MavSocial from $19/mth (or the equivalent to $16/mth if paid annually)
10 social profiles, 1 user - Sendible from $29/mth (or the equivalent to $24/mth if paid annually)
12 social profiles, 1 user. - Hootsuite from $29/mth (or the equivalent to $19/mth if paid annually)
10 social profiles, 1 user
There are more expensive tools out there, of course. Sprout Socialβs cheapest plan looks the same as Agorapulseβs cheapest. But you get fewer features, and just one user:
- Sprout Social from $99/mth (no discount for annual payment)
5 social networks, 1 user.
The cheapest plan from Agorapulse is $99/mth (if paid monthly), or $948 per year (the equivalent to $79/month). This gives you 10 social networks and two users.
Just be beware of comparing the cheapest plans on price alone. List your criteria and then do a full comparison. To help, Iβve created a comparison tool for Sprout Social, Hootsuite and Agorapulse here.
Cheaper tools for scheduling content only
If you just want to post or schedule content to your social channels, then Agorapulse is going to be overkill for you. In fact, other social media management tools such as Hootsuite, Sendible and Zoho Social will all be over the top for your needs.
If you donβt need a tool to help you manage and reply to your social comments, mentions and messages, then you could consider a scheduling tool. For example Buffer, Social Champ or Later.
Buffer
Bufferβs Pro plan costs $15 per month and allows youΒ to schedule up to 100 posts at any one time to each of 8 channels. Buffer has some cool geeky features such as RSS support, IFTTT and Zapier, link shortening and a browser extension. Buffer integrates with Twitter, Facebook (pages and groups), LinkedIn (profiles and pages), Instagram (direct publishing) and Pinterest. Do note, that on the pro plan, the analytics are very basic.
Social Champ, is very similar to Buffer. Their Professional plan is $10 per month and allows you schedule up to 300 posts at any one time to each of 15 channels. It integrates with Twitter, Facebook (pages and groups), LinkedIn (profiles and pages), Instagram (not direct publishing) and Pinterest. Again, it has some geeky features - such as the ability to repeat posts, link shortening, image editing and a browser extension.
Later
If you are particularly focussed on publishing to Instagram, then Later could be an option. Although it integrates with Twitter, Facebook and Pinterest, Later has a rich feature set for Instagram. You can automatically schedule and publish images and videos to Instagram and use the visual planner to get your feed to look the way you want it. And they also have a media library where you can keep all your digital assets in one place.
Cheaper tools if you just want queuing
Most tools allow you to schedule content as well as publish immediately. This means you post content at a specific date and time.
Social media content queues work in a different way.
For each social network, you create a schedule. These are the times when your content will be posted.
You can then add content to each of your queues.
When the next time slot comes up, the first piece of content gets posted. And then the second piece of content comes to the front ready for the next time slot. When itβs time for the next time slot, that piece of content gets postedβ¦ and so on.
Some tools, such as Buffer or Sprout Social, allow you to set up just one schedule per network. Whereas tools such as SmarterQueue, Edgar and Agorapulse, allow you to set up different schedules for different types of content. For example, you could have a schedule for jokes, another for βhow toβ videos and another for photos.
With queuing, some tools offer the ability to repeat content. For example, once a piece of content gets published, it gets added back to the queue again. Some tools will repeat forever, and some will let you choose how many times you want it to repeat.
Do be aware, that Twitter no longer wants you to post duplicate content. So most tools wonβt allow you to repeat content in a queue to Twitter unless you modify the content each time.
Buffer, Sprout Social and Hootsuite all have queues, but they donβt have the ability to repeat.
Agorapulse does have a repeat feature (except for Twitter), and you can set how many times it will repeat and the minimum duration between the same content.
But if you just want a scheduling tool (with queuing across different categories and the ability to repeat) then Agorapulse may just be over the top for you. There will be cheaper options...
Smarter Queue plans start from $19.99 per month. This gives you 4 networks, 10 posts per profile per day, 10 categories and 500 queued posts.
Iβve tried quite a few other standalone queuing tools, and itβs my top pick. It has loads of features including evergreen recycling, the ability to create variations of evergreen posts, seasonal categories and analytics. SmarterQueue is not a full social media management tool. Itβs not going to help you with managing your social inbox or with managing your followers. But if all you need is to schedule and queue, SmarterQueue will be a cheaper alternative to Agorapulse.
An alternative to SmarterQueue, is RecurPost, which is a standalone queuing tool. One advantage is that they offer a free plan which gives you 3 social networks with 100 recurring updates. The paid plans range from $15 to $50 per month and allow you to vary your Tweets and post videos.
Cheaper tools if you just want to plan your content
There is one more type of tool I wanted to mention, and that is the social media planning tool. I already mentioned ContentCal in the free section above.
Social Media Planning Tools allow you to plan your content using a visual calendar. Theyβre particularly powerful when you work in a team as they have approval workflows which streamlines the whole process. As well as helping you plan the content, Social Media Planning Tools will actually post the content too.
Some social media management tools such as Agorapulse (large plan) and Sprout Social (enterprise) have the ability to plan content and submit to other team members with approval workflows. But standalone Social Media Planning Tools can be cheaper and are focussed mainly on planning.
ContentCal is a powerful Social Media Planning Tool that has a free plan and a pro plan for individual users for $13 per month.
But ContentCalβs real power is if you work in a team. Their Company plan costs $42 per month and gives you 2 users, 2 calendars, no limit on social networks, approval workflows, video uploading and analytics with pdf export. The $99/mth plan gives you some extra features like the ability to send posts to Facebook drafts and multi-calendar posting. ContentCal has apps for iPhone and Android too - so you can plan on the move.
Some agencies use Excel Spreadsheets and shared calendars to manage their clients' social content. But this can quickly end up becoming a nightmare.
At the centre of ContentCal is a calendar. There, a team can come up with content ideas and create the content. They can delegate, edit and send for approval to managers or a client. It also handles the publishing. One big pro with ContentCal is that the full team workflow system is available at a much lower price than its competitors.
For example, a team workflow system is only available on the following alternatives...
-
- Hootsuiteβs Business Plan plan (includes 5 users) $7188 per year
- Sprout Socialβs Professional plan - $149/user/month
- Agorapulseβs $99/mth plan (includes 2 users)
Kontentino is a social media planning tool with some powerful features. Currently, they donβt price in dollars - just Euros. Although they donβt have a free plan, their base plan is only β¬10 per month and includes 3 social networks, 500Mb storage and analytics. Teams will need the XS plan (β¬54/mth) or above. The XS plan gives you the approval workflow and more storage.
Their small plan and above have some great features including 10 users, Post checklists, Post versions, Review history, UTM tag builder and Picture enhancements. Again, Kontentino has apps for iPhone and Android.
ContentCory is a bit different. Itβs a social media planning tool but it does not integrate with or schedule to any social networks. The lack of ability to schedule is by design and comes from the founder, Jean-Marie Hoffelinck having a strong belief in posting natively. I really like love the simple UI of ContentCory, and itβs really easy to use. Best of all they have a free plan for individual users, but the premium version (which offers unlimited users and calendars) is only $9/mth.
Reason #2
Not an Enterprise Level Tool
February 2021 Update
Agorapulse has now added a true Enterprise plan to the mix - and you get an account manager and true telephone support. I've left the rest of this section in, but this is no longer a reason not to use Agorapulse.
So, Agorapulse might not be the best tool if youβre starting off - there are some cheaper tools out there. But on the opposite end, Agorapulse may not be the best tool for you.
Agorapulse has some great features, but it is not yet an enterprise-level tool such asΒ Sprinklr. But you do now get a dedicated account manager and a telephone support number.
Itβs worth saying that Hootsuite Enterprise doesnβt offer telephone support, even in their enterprise plan which costs upwards from $12,000 per year.
Sprout Socialβs customer service is Monday-Friday. But they also offer telephone support and consulting services as well as employee advocacy solutions.
You need to create your own content
ContentCal has a service on their $399/mth AutoPilot plan where they will actually create content on your behalf. This isnβt something Agorapulse, Hootsuite or Sprout Social will do.
Lack of Enterprise Level Integrations
Another enterprise feature that is missing in Agorapulse, is no integration with Customer Relationship Management tools (CRM). Agorapulse does have a simple CRM built in, but if you want to synchronise with an external CRM like Salesforce, youβre out of luck.
Agorapulse doesnβt yet integrate with IFTTT or Zapier and there is no API to allow the exporting of data into 3rd party dashboards. So, the data is locked into the tool. More on the lack of integrations in Reason #7.
Report Customization is not Free
I love the reports in Agorapulse, and that you can now customize them, but this feature is not free. For most individuals and businesses this is ok. But larger digital agencies or enterprise businesses may find it frustrating to have to pay to customize reports. However, with the new Power Reports add-on, you can now customize the sections you want, and add a logo, and schedule your report on a weekly or monthly basis. For those willing to pay for it, this is a great improvement! Enterprise customers can add Power Reports and Agorapulse can add them to the quote.
Lack of Enterprise-level Features
Now actually Agorapulse has some pretty enterprise-like features. It has a simple yet powerful CRM, a powerful social listening tool, fabulous reports, social ad monitoring and more. But some bigger businesses may need higher-end enterprise solutions.
Hootsuite Enterprise, for example, have their Amplify, Impact, Insights and Ads products which help with employee advocacy, ROI measurement, social insights and Facebook ad optimization.
But, when you factor in the cost of an enterprise product like Hootsuite Enterprise (from around $16,000 per year), there are cheaper options.
You could opt for a professional level social media management tool such as Agorapulse or Sprout Social and get separate social listening tools such as Brand24 (from $49/month), a social display tool like Sparkle for employee advocacy (from $49/mth) and AdEspresso (from Hootsuite) for social advertising (from $69/mth). Yes, this would mean not having everything on one dashboard, but it could be significantly cheaper. And standalone tools are often more powerful and intuitive since they are focused on just doing one thing well.
Reason #3
Lack of Twitter Power Tools
Agorapulse started out as a Facebook tool and added Twitter later.
The Twitter integration in Agorapulse is robust and powerful. I love the way I can get through all my mentions, DMs and searches really quickly. I can assign to team members, and I can automatically moderate mentions with the inbox assistant.
But despite this, there are still a lot of important Twitter features that are lacking in Agorapulse.
No Quote Retweets
Did you know there are different ways of retweeting Tweets on Twitter?
Back when Twitter was just a year old, the way to retweet was copying someone elseβs Tweet and adding RT: at the start. It was a way to share someone elseβs Tweet with your audience and so expand its reach.
Then in 2009, Twitter rolled out the Retweet button which is still used today.
And in 2015, Twitter expanded its Retweet feature with a βRetweet with commentβ option. This gave users the option of adding their own commentary when retweeting someone elseβs Tweets. This is often referred to as a βQuote RTβ.
Retweeting a tweet is very similar to just sharing a Facebook post without adding your own views. I much prefer to add my own thoughts while retweeting a Tweet. It adds some context to why I am sharing a Tweet to my followers.
Unfortunately, Agorapulse does not support Quote RTs - you can only do a standard retweet. There is a kind of workaround, where you paste in the URL of the Tweet you want to retweet when you publish a new post. Itβs useful, but a proper Quote RT feature would be so much more helpful.
And, when someone retweets one of your tweets with a comment, it doesnβt appear in the inbox. Thatβs unless they actually mention you in the Tweet. So itβs really easy to miss Quote RTs unless you monitor via Twitter.
Lack of Animated GIF support
Love them, or hate them, animated GIFs are here to stay. Animated GIFs are videos made up from a series of images, and people use them to share an emotion, make a point, a joke and more.
You can view animated GIFs in Agorapulse. So one of your fans replies to a Tweet with an animated GIF, you can see it in all its glory!
If you want to reply with an animated GIF or publish one, itβs a bit more tricky. If you have the animated GIF on your computer, you can upload it and Agorapulse will use it. But, Agorapulse does not give you a library of animated GIFs to choose from and it doesnβt integrate with GIF services such as Giphy or Tenor.
This is a shame because I like to reply with animated gifs, and I find myself heading over to the main Twitter app which makes it a lot easier.
Agorapulse does not support adding animated GIFs to your Tweets (or indeed any other social network).
No Twitter Lists
Iβm a massive user of Twitter Lists. They were launched in 2009 and allow you to create customized lists of people. I have lists of awesome people, social media tools, the founders of social media tools and more. You donβt need to follow everyone in your lists and you can create private as well as public lists.
Iβd love if Agorapulse allowed me to manage my Twitter lists - for example adding and removing people from lists, or viewing Tweets from my lists. Unfortunately, Agorapulse does not support Twitter lists at all. Itβs not a massive deal as I can do this on Twitter directly.
No Follower Management
Although you can follow and unfollow people on Twitter through Agorapulse, like most social media management tools Iβve reviewed, there is no follower management feature. You can see who isnβt following you back on an individual basis, but you canβt see who isnβt following you back in bulk. And you canβt do a deep search of your followers based on specific criteria.
However, at the moment, this is a controversial topic since Twitter recently switched off API access to follower management tools ManageFlitter and Crowdfire. This was supposedly down to those tools βencouragingβ the practice of aggressive follow/unfollow churn.
No advanced options
This is perhaps a little more niche, but Agorapulse has no ability to report Tweets as spam or email a Twitter conversation. You can, however, translate Tweets into your language.
It would be good if Agorapulse added the ability to report and email conversations. Sprout Social, for example, has all these features.
Canβt schedule retweets
Iβve kind of mentioned this before when I said that Agorapulse does not support Quote RTs. Agorapulse doesnβt fully support scheduling Retweets. Well, it kind of does with the same workaround. Youβll need to copy the url of the Tweet, and then schedule it as a new Tweet. It would be nice for a quick way to schedule a retweet, although I admit, this is probably not a sought-after feature. Having said that, Buffer has the option to schedule retweets.
Reason #4
No Unified Feed
Each social media management tool out there has its own UI (user interface).
Hootsuite has its multi-column layout - which presents all your social networks in separate columns across multiple dashboards.
TweetDeck is the sameβ¦
Personally, I find that for most purposes, the multi-column layout is overwhelming and very difficult to find what youβre looking for.
Sprout Social has the opposite approach. It has one unified stream (Smart Inbox). This displays all social mentions, messages and comments from all your networks in one stream. You can also filter the stream, so if you wanted to show just your mentions from one Twitter account, you can do this.
I prefer Sprout Socialβs unified stream to the multi-column layout, although it can get confusing seeing comments, mentions and messages from Instagram, Twitter and Facebook all in one place.
Sendible has a similar set up to Sprout Social, and itβs called the Priority Inbox. But it has an algorithm to display what it thinks are the most important messages at the top. You also can view non-prioritised inboxes for each network separately.
Agorapulse has βper-networkβ inboxes. There is no unified stream to view. Personally, thatβs the way I like it. I like to treat and view each social network differently, so I like the fact that each inbox is separate.
Having said that, giving people the option of a unified stream as well as per-network ones (like Sendible) would be great.
Separate inboxes per network make sense. And when it comes to reports, having separate reports for each network can make sense. But not always. Having the ability to view a report of all your social channelsβ performance is really useful. And, thankfully, Agorapulse has just launched Power Reports that allows you to customize the sections you want, add up to 5 profiles, and add a logo.
Sprout Social does a particularly good job at combined reports. As well as separate reports, you can view reports for your businessesβ channels. Just be mindful that not all reports are available on all plans. Some more advanced reports are only available on their Professional, Advanced and Enterprise plans.
Reason #5
No Assets Library
In 2018, Agorapulse added the ability to bulk upload images for posts. This gives the ability to post multiple images to Twitter, Instagram or Facebook.
However, once theyβre posted - theyβre gone, and so if you want to re-use those images, you will have to re-upload.
In Agorapulse, there is no ability to bulk upload photos or videos to a media library. There is a workaround where you can bulk upload photos to a queue in pause mode, but a full media library would be so useful. Hootsuite, ContentCal, Sprout Social (on their Enterprise level plan) and MavSocial all have media assets libraries.
Hootsuiteβs media library also integrates with Google Drive, Dropbox and image libraries.
To get around this, I would recommend using a shared folder or cloud sync service such as Dropbox or Google Drive. That way, you and your team have easy access to all your shared media assets. But, unfortunately, each time you want to use the same image or video in a social post, you will have to upload it again to Agorapulse.
You will also need to make sure that your image and video file sizes are not too big before you upload. Most social media management tools such as Agorapulse will complain if the file size is too big. Most social networks have max limits. One cool thing that ContentCal does is file reduction (or image optimization) - ContentCal reduces and optimizes the file size for you, which is a handy feature.
Reason #6
No Pinterest Integration
Do you use Pinterest for your business?
Unfortunately, Agorapulse currently does not integrate with Pinterest.
That means that you canβt publish anything to Pinterest through Agorapulse. If Pinterest is an essential network for you, you will need to look at other options.
Pinterest has over 250 million monthly active users and over 175 billion Pins. 40% of Pinners have a household income of $100k+, and 50% make over $50k.
I do use Pinterest a little myself, but I am no expert. So, I asked my friend Jeff Sieh from Manly Pinterest Tips why businesses should be considering Pinterest. Hereβs what he said...
βDoes your brand or service sell something? Of course it does! Have you overlooked the 250 million people who use Pinterest every month?
Hereβs what makes Pinterest different from other social networksβ¦itβs not a social network! Itβs more of a visual search engine.
People go to Pinterest to find inspiration, search for topics, and click to find out more. It can drive tons of long term traffic to your site! Here are some other fun facts:
98% of Pinterest users have tried something new they found on Pinterest
83% of weekly Pinners have made a purchase based on Pins they saw from brands.
People actually like seeing content from brands on Pinterest!Maybe you should give Pinterest another look?β
The Cheap Option: Go Native or use Buffer
So if you canβt use Agorapulse for Pinterest, what should you do?
Firstly, you could manage natively through Pinterest for free. Unfortunately, this does mean using a separate tool - it would be better to manage all your channels through one tool.
Another option, if youβre on a budget and just want simple publishing or scheduling, then you could use Buffer which integrates with Pinterest. This is only available on their paid plans, which start at $15/mth.
Use Tailwind, a Full Pinterest Management Tool
Although Sprout Social and Hootsuite can publish to Pinterest, theyβre both quite limited and just offer simple publishing.
For a full social media management tool for Pinterest, then I highly recommend Tailwind.
Tailwind costs $119.88 per network per year. It integrates with both Pinterest and Instagram - and Tailwind is an official marketing partner of both - important for keeping your accounts safe. Since I use Agorapulse to manage Instagram, I use Tailwind to manage my Pinterest channel.
At the heart of Tailwind is the ability to schedule Pins, but with Smart Scheduling your Pins are posted when your audience is most likely to be on. There is no limit to how many Pins you can schedule. You get analytics to measure how successful your Pins and Boards are.
They also have some great extra features such as Tailwind Tribes. Tribes are groups of individuals or businesses which will Pin each otherβs content to their Boards. Itβs a great way to increase the reach of your Pins and to find new bloggers to collaborate with.
And with SmartLoop, you get the ability to repeat Pins to your Boards over a period of time. Itβs similar to the queuing and repeating feature that tools such as Agorapulse, SmarterQueue and Recurpost have, but itβs been built specifically for Pinterest. You can set up specific rules for each Board and you can easily import Pins from your blog. The suggested settings and limits ensure youβre Pinning in an authentic way for long-term growth.
Do be aware, that Tribes and SmartLoop offer free versions as well as paid βPowerups". For more information, check out the Tailwind website.
Agorapulse and Pinterest?
Pinterest isnβt going to be a high priority for all businesses. And Iβm not sure how much interest there is going to be from Agorapulse users. If they ever do add Pinterest, I think it will just be for publishing. If thatβs the case, and Pinterest is really important for you, then using Tailwind as an additional tool (like I do) is still going to be the way forward.
Reason #7
Lack of integrations
The final reason might be due to me being a bit of a geek. OK, OK, I am definitely a geek, I admit it!
And I love connecting tools together. I love finding productivity hacks but spending a long time setting up a system that saves a bit of time. And so the 7th reason is down to Agorapulse having a lack of integration with other tools and services.
No IFTTT or Zapier Integration
I love automation tools like IFTTT and Zapier. They allow me to do some cool things such asβ¦
- Schedule articles I love in Feedly to Pinterest and Twitter.
- Create a βTodoβ in Bonjoro for me to record a personalized video when someone downloads one of my free guides
- Connect my shopping cart (ThriveCart) with my accountancy software (Xero) and create an invoice when someone purchases.
Scheduling tool, Buffer, has always integrated with IFTTT and Zapier. It allows you to add content from your blog, Feedly or from another network. Or you can connect Dropbox, Google Drive or your Calendar and do some cool things.
Unfortunately, Agorapulse does not integrate with IFTTT or Zapier. In fact it doesnβt have an API to connect with any third party tools.
There are ways to get content into Agorapulse. Although you canβt automate the process with IFTTT, Zapier or another service, you can bulk upload from a CSV file or from your blogβs RSS feed.
It does integrate with bitly
And there is actually one external service that Agorapulse integrates with. You can shorten links using bitly. If youβve set up a custom short domain with bit.ly, this will be used when posting from Agorapulse. Other tools such as Sprout Social, Sendible and Buffer support bitly, although Hootsuite does not.
No Feedly Integration
Being able to bulk upload posts from a spreadsheet or a blog feed is great, but Iβd love to be able to add posts from my favourite blogs in my Feedly account. But that isnβt currently possible.
Maybe Agorapulse can integrate with Feedly in the future. And there is a workaround if you use Zapier. You can create an RSS feed of your saved posts in Feedly by using Zapier. You can then use this feed to import posts into Agorapulse. A bit of a hack, but itβs there if you want it!
Other Integrations
Agorapulse doesnβt yet integrate with Canva or other image editing tools. If you want to edit or create your own images, youβll need to do that separately and then upload into Agorapulse. Personally, I donβt think thatβs a big deal. But it is interesting to see tools such as Sendible having Canva integration.
Iβve covered the issue with Agorapulse having no media library. If Agorapulse had one, it would be amazing if it integrated with services like Dropbox and Google Drive.
Finally, although there is currently no integration with Slack, the good news is that it is being worked on. Slack is a great collaboration and communication tool for teams. Being able to communicate and delegate tasks using Slack will be a great asset.
So what next?
Iβve given you 7 reasons why Agorapulse might not be the best social media management tool for you. But whatβs the next stage?
Maybe youβve decided that itβs actually the best tool for you. Or maybe youβve decided itβs not.
If you need a bit more help, then you can watch a webinar I created a few years back on How to Choose the Ideal Social Media Management Tool.
Itβs also useful to check out alternative tools and compare Agorapulse with these. You can check out alternatives below...
Agorapulse Alternatives
Whether youβve been using Agorapulse for a while or looking for a new social media management tool, itβs important to do a comparison.
I recommend making a list of your top requirements in order of priority. Then compare at least 3 tools to see how they stand up to your list.
Most tools have a free trial and provide support while you make your decision.
To help with this, Iβve listed loads of alternatives below.
Social Media Management Tools
Agorapulse
Free Trial, then from $99/user/month
A powerful fully-fledged social media management tool
Publishing:
Facebook Pages Facebook Groups Twitter Twitter DMs LinkedIn profiles LinkedIn pages YouTube Instagram Direct Publishing Instagram Push Notification Publishing
Social Inbox
Facebook Pages Facebook Ad & Dark Post Comments Facebook Messenger for Pages Twitter Mentions Twitter Search Twitter DMs LinkedIn profiles LinkedIn pages YouTube Instagram
Listening & Monitoring:
Facebook Pages Facebook Messenger for Pages Twitter Mentions Twitter Search Twitter DMs LinkedIn profiles LinkedIn pages YouTube Instagram
Analytics & Reports:
Facebook Pages Twitter LinkedIn pages Instagram
Other features:
Official Instagram Partners, Official Facebook Partners, iOS mobile app, Android mobile app
A powerful social media management tool for Twitter, Facebook, Instagram, LinkedIn and YouTube which aims to offer enterprise-level features at a lower monthly price. It has an inbox zero feature that allows you to get through your social comments and messages really easily or delegate them to team members. There is a very handy automated moderation rules feature for social networks which can filter spam out for you or automatically delegate or review certain messages.
AgoraPulse has a built-in customer relationship management tool (CRM) allowing you to build up a list of your social contacts. The integrated reports and analytics are detailed and engaging and you can also export as a PDF or CSV file. The publishing feature is really powerful too with Instagram Direct Publishing & YouTube video publishing.
There is a mobile app for iOS and Android devices.
Sprout Social
Free trial, then from $99/user/month
Publishing:
Facebook Pages Facebook Groups Twitter Twitter DMs LinkedIn profiles LinkedIn pages Pinterest Instagram
Monitoring:
Facebook Pages Facebook Messenger for Pages Facebook Groups Twitter Lists Twitter Mentions Twitter Search Twitter DMs LinkedIn pages Instagram
Other features:
Official Instagram Partners,Β iOS mobile app, Android mobile app
A big competitor to Hootsuite with some awesome features (really snazzy reports, multiple bit.ly URL shortener integrations etc) Β - it does have a hefty price tag though- prices start at $99/user/month (sadly, they recently removed the entry $59/user/month plan). There is no free account but they offer a free trial. Do have a look at my related article 7 Reasons NOT to use Sprout Social.
Sotrender
Free trial, then from $20/mth (for one user) or from $35 for plans with social inbox
A really powerful reporting and social media performance measurement tool with a newly added social inbox
Social Inbox:
Facebook Pages Facebook Ad & Dark Post Comments Facebook Messenger for Pages
Analytics & Reports:
Facebook Pages Twitter YouTube Instagram
Sotrender is an incredibly powerful analytics, reporting and performance measurement tool for Facebook, Twitter, Instagram and YouTube. Although Sotrender isn't a full social media management tool (in that it doesn't offer publishing or listening/monitoring) it does have an easy to use social inbox for Facebook, analytics, reporting and competitor analysis.
The analytics feature goes far beyond what Facebook and other networks tell you in their insights. As well as data on the demographics of your audience, Sotrender also shows you your top community members. I love the segmentation chart which breaks down your community into different categories - Debators, Occasional, Activists, Likers and Writers. You can also view when your audience is most active, so you know the best time and day to post your contet
I also love the tips feature, where it lists your posts with tips on how to approve for next time.
You can also create stunning reports (perfect for agencies and larger businesses) and compare your social channels with your competitors.
Sendible
Free trial, then from $29/mth (for one user)
A full social media management tool with a huge number of integrations.
Publishing:
Facebook Pages Facebook Groups Twitter LinkedIn profiles LinkedIn pages Pinterest YouTube Instagram Direct Publishing Tumblr Google My Business Medium
Social Inbox:
Facebook Pages Facebook Ad & Dark Post Comments Facebook Messenger for Pages Twitter Lists Twitter Mentions Twitter Search Twitter DMs LinkedIn pages Instagram
Listening & Monitoring:
Facebook Pages Facebook Messenger for Pages Twitter Lists Twitter Mentions Twitter Search Twitter DMs LinkedIn pages Instagram
Analytics & Reports:
Facebook Pages Twitter LinkedIn pages YouTube Instagram
Other features:
Official Facebook Marketing Partners, Instagram Partners, Google Chrome browser extension, Review Monitoring (including sites like Yelp and TripAdvisor), RSS Feed Importer (adding RSS feeds in bulk), iOS mobile app, Android mobile app
Similar to Hootsuite and SproutSocial with an impressive array of features. SendibleΒ integrates with a huge number of social channels including Twitter, Facebook (profiles, pages & groups), LinkedIn (profiles, pages & groups), Foursquare, Flickr, Instagram, Pinterest, YouTube and more. You can have as many team members as you like (although you will have to pay per user above your allocated amount) and it integrates with bit.ly and other URL shorteners.
There is no free account but they offer a free trial. Be aware that Sendible includes a certain number of "services" for each plan. For the basic Micro plan you get 12 "services", with the Small plan 48 services and with the large plan you get 192 services. Services can get a little confusing, because a Twitter list stream, Twitter mention stream, Twitter Search stream, Facebook Group and Facebook Profile stream are all classed as separate services. You can find yourself running out of services very quickly.
MavSocial
Free Trial, then from $19/mth for 10 profiles
A full social media management tool that integrates with the Chinese network Wechat on its enterprise plan.
Publishing:
Facebook Pages Facebook Groups Twitter LinkedIn profiles LinkedIn pages YouTube Instagram Tumblr WeChat
Monitoring/Engagement:
Facebook Pages Facebook Messenger for Pages Facebook Groups Twitter Lists Twitter Mentions Twitter Search Twitter DMs LinkedIn pages YouTube Instagram WeChat
Other features:
Official Instagram Partners,Β iOS mobile app, Android mobile app
A simple and affordable social media management tool for curating, scheduling and managing your socials all in one platform. Integrating Facebook, Instagram (direct publishing), Twitter, LinkedIn, YouTube, Tumblr and WeChat, it streamlines the entire social media process from content discovery to audience engagement to reporting. WeChat integration is only available on the business/enterprise plans which start at $199/month.
MavSocial has an AI-powered digital asset management system, scheduling calendar and post recycling tools, Social Inbox, comprehensive real-time and exportable reports, and customizable team management features. Social listening to be released shortly
A mobile app for iOS and Android is available to make social media management even easier on the go.
Social Report
Free trial, and from $49/month
Social Report launched back in 2011 and has a robust all-in-one solution covering publishing and scheduling, analytics, reporting, a βsmart inboxβ, team management and automation. They integrate with most networks out there, including Facebook, Twitter, LinkedIn, Instagram, Pinterest and more. Theyβre going to be shortly launching direct publishing for Instagram too. It's cost-effective and cheaper for teams when compared to Hootsuite, Sprout Social and Buffer.
Jollor
Free Trial, then from $5/month
A lesser-known but nicely put together social media management tool.
Publishing:
Facebook Pages Twitter LinkedIn profiles LinkedIn pages YouTube Instagram VKontakte Odnoklassniki
Jollor isn't as well known as the likes of Hootsuite and SproutSocial, but it's a really good looking social media management tool that integrates with Facebook, Twitter, LinkedIn, Instagram, YouTube as well as the Russian networks VK and Odnoklassniki. They don't integrate yet with bit.ly, but they have some enterprise features such as team and role management and delegation. Analytics look very impressive. There is a mobile app coming, but the website is fully responsive and can be used well on a mobile or tablet. They have a very transparent pricing scheme starting at $5. It basically costs $5 per network, and you can add extra team members for $5 per month as well as other features.
TweetDeck
Free
Publishing:
Twitter
Monitoring:
Twitter Twitter Lists Twitter Mentions Twitter Search
Twitter Management Only.
This used to be one of my top recommendations, but Twitter has done their best to make this less useful. But Tweetdeck is a free way of managing multiple Twitter accounts and useful for scheduling posts as well as managing Twitter Chats.
ContentCal
Free plan, and from $13/month
A social media & content planning solution which has recently entered the social media management tool space.
Publishing:
Facebook Pages Facebook Groups Twitter LinkedIn profiles LinkedIn pages Instagram Push Notification Publishing
Social Inbox
Facebook Messenger for Pages Twitter Mentions
Analytics & Reports:
Facebook Pages Twitter LinkedIn profiles LinkedIn pages Instagram
Note that ContentCal's reports only show data on posts posted via ContentCal itself.
Other features:
iOS mobile app
ContentCal is a great visual tool to help solo freelancers, small business owners or agencies (and beyond) manage their social channels. A content calendar is central to ContentCal, giving you a 'birdseye view' of all the social posts going out across multiple channels. It currently integrates with Facebook (Pages), LinkedIn (Pages, Profiles) and Twitter. It has very affordable plans despite some very enterprise focussed features.
Social Media Planning & Publishing Tools
Kontentino
Free and from $10/month
Kontentino is a content planning and publishing tool which has packed some amazing features. It has team planning and collaboration at heart, and it's perfect for agencies who want to work with their clients and get approval. Clients can approve work directly through the web app or on mobile with the click of a button. You can preview how your content looks across all platforms including all the major Facebook ad formats. Kontentino sends over all the scheduled posts to Facebook and allows Facebook to schedule them. This allows you to tag posts and do things that can only be done directly on Facebook.
Social Media Publishing & Scheduling Tools
Buffer
Free or $15/mth for Pro Plan. Business plans from $99/month
Publishing:
Facebook Pages Facebook Groups Twitter LinkedIn profiles LinkedIn pages Pinterest Instagram
Monitoring/Engagement:
No Monitoring/Engagement available,
Other features:
Official Instagram Partners, iOS mobile app, Android mobile app.
Allows you to post or cross-post to Twitter, Facebook (profiles, pages or groups), LinkedIn (profile, groups or company pages), Instagram, Pinterest or Google+ business profiles/pages. You can either post straight away or create a schedule for each social network. Buffer is an amazing tool and one that I use every day.
Social Champ
From $10/month
Social Champ allows you to schedule and publish content to a wide variety of networks, not just once, but many times in a cycle. You can also link up your RSS feed and set up filters.
Comparison Tool
Brought to you by Seriously Social with Ian Anderson Gray
Look at other Resources
If you need any more help on getting started with Agorapulse or want more advice on whether or not Agorapulse is for you, check out these postsβ¦
Hire me!
Perhaps you are still confused and you need some expert help. I offer a social media consultation service in which I can help find the best selection of tools and solutions for you or your business.
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The editorial line is NEVER impacted by these links. I will only ever recommend a product or service if I think it is worth recommending! If a product or service does not have an affiliate scheme, then we will still include it in the same way.
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Comments Archive
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Hi Ian,
It was a great read! I came to know about this tool a while back, and I was thinking about using it. I have been trying to gather information about Agropulse to decide whether to use it. Your article was very helpful, I came to know about a lot of information from your share. All of the reasons not to use it gave me insights into this tool. I will be able to make a better decision after reading your article. It was a great read. Thanks a lot for sharing!
Hello! I recently started as a social media manager for a start up app company. We have instagram, facebook, linkedin and twitter. I am wondering what would be the best option to use? I want to not only schedule posts, but I want to listen, generate hashtags and also study all the metrics! I really liked Later and what they had to offer, but they don’t have the option to add Linkedin /: PLEASE HELP!!!!! I want to do amazing at this job!!!!!
Hello and so sorry for the delayed response! Not sure if you have made a decision yet. If not, you might want to change out my article 7 Must-Have Social Media Management Tools for 2020 .
https://iag.me/socialmedia/7-must-have-social-media-management-tools-2020/.
If you are still looking, one of these might be just what you need. I personally use Agorapulse and I love it. But there are so many great tools to choose from now!
Thank you for sharing the analysis and the tool was great. I will definitely reach out for some help when I’m ready to start. Thank you . Very helpful
Thank you for taking the time to read and comment. It is always nice to hear from my readers!
Wow this is the most complete and comprehensive comparison article every, thank you!
Thanks so much, Fei! I spent a huge amount of time into this article, and it means a lot to me that you said that! Ian
MusterPoints prices have gone up now. I went to their website for more info because I was interested, I am using Agorapulse now and I love it but it is a little pricey for a small nonprofit. MusterPoints cheapest plan is now $49 a month per user.
Thanks for the update. I’ve not looked at MusterPoint for a little while.
It looks like they’ve made a bit of an update. Agorapulse is pricey for nonprofits, but it’s such an amazing tool. Ian
You did a great research about the product and really loved reading it. I must say i’ve no idea about agorapulse before and not even heard that word. While i’m writing this i am using buffer and hootsuite to monitor my social media’s. Both are good by the way i’ve to admit. I’m thinking to try agora and i will share my feedback after trying it.
Thanks, Abdullah. Yes, do let me know how you get on. I’m a big fan of Buffer – I love the simplicity of it. Hootsuite has its good points, but I’ve come to prefer other social media management tools over Hootsuite. Ian
I just spent half an hour searching for a way to connect Agorapulse with Feedly OTHER than the Zapier RSS feed. I’m going to stop looking now! Thanks for your article. (and for the one on Hootsuite!)
Hi Belina. Glad I could help. I hope that in the future Agorapulse will integrate with Feedly directly. I know they’re adding loads of features this year. There isn’t such a thing as a perfect tool. For me, Agorapulse comes close – and I use it from pretty much everything. But I still use Buffer for integration with Feedly. Hopefully I won’t need to when Agorapulse integrates with Feedly.
So I currently use buffer and I use it primarily because it integrates with Feedly. I have been using the agorapulse trial and I don’t mind the $99 a month IF and that’s a big if, it is as seamless as buffer/feedly. That is my biggest hangup. I love the interface and all of reporting options available. Can you maybe recommend (the article is great by the way) a platform that looks good, offers a lot of information similar to Agorapulse and integrates with feedly?
Hi Demetra, great question. Unfortunately, at the moment, Agorapulse does not integrate with Feedly. It’s one of the downsides that I mention in this article. And its one reason why I still pay for Buffer. But Agorapulse is continually evolving and I wouldn’t be surprised if they do add Feedly integration at some point. I’ve been mentioning it to them a lot. There are other tools that may integrate with Feedly (I’ll need to check) – possibly Sprout Social or Sendible. But also bear in mind, that Buffer is fairly inexpensive, so you can use that as the posting tool that integrates with Feedly, and use the other tool (for example, Agorapulse) for
As of yesterday (25 April 2019), Agorapulse have discontinued their $39/month plan. The cheapest is now $79/month, paid annually, or $99/month paid monthly.
The doubling in price of their cheapest plans moves Agorapulse from “most likely to use” to “won’t use”.
Thanks for your comment, Keith. It is a shame that Agorapulse has discontinued their cheapest plan. It does mean Agorapulse is less affordable for individuals and small businesses just starting out. I think the issue is that running and developing a tool (as well as offering a decent level of support) costs a lot of money. Most social media management tools out there such as Hootsuite and Sprout Social have been increasing their prices as they add new features and improve their product. Although Agorapulse is my personal favourite tool, it’s not going to be for everyone, and that’s why I wrote this article.
Out of interest, are you in the middle of looking for a new social media management tool? What features are you looking for? Is there a particular tool you were going to try?
Thanks for your reply, Ian. We were looking for scheduling for LinkedIn, Twitter and Facebook, and in the end we went with Social Champ. It’s a bit rough and ready, but does the job. We’ll see how it goes but will probably review next year.
Hi Keith, that’s great. Social Champ is a really good tool. I know one of the co-founders, Sameer, well, and he’s a lovely chap. You’re in great hands. If you do feel things are rough and ready, then let him know, because they’re always looking at ways to improve the tool. Let me know how
This is one of the best articles on social media management tools I ever read. I feel like I now understand the market much much better. Thank you!
Thanks so much, Anna. I’m so glad you found this helpful. Have you chosen a social media management tool for you? Ian
I use Buffer and Awario: it’s more cost-efficient for me. But I love all your points, can’t imagine how much time it took to compile such an information-heavy article.
Thanks, Anna. I love Buffer too – it does one thing really well. And I love the way it integrates with so many other tools. I’ve not heard of Awario. I see you work for them, so it’s no surprise that you also use it. But I’d love to know more – so do let me know. And yes, it takes a huge amount of effort to write these posts – weeks of hard work! But I do think it is worth it! π
It is certainly worth it! Yep, I do work for Awario, and I generally prefer having a separate social listening tool (granted, I don’t have to pay for one).
I feel like social management tools are good for basic brand monitoring, for example, making sure you don’t miss any of your mentions. But for market research or looking for sales prospects (like in Awario Leads module https://awario.com/leads/ ) I need something more sophisticated… or maybe I just haven’t experimented enough with social management tools yet π
Thanks. Yes, I think in most cases, if listening is important, using a dedicated listening tool is much better. I use and love Brand24 but there are lots of other tools out there. I’ve not come across of Awario, but will check it out. Ian