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10 Must Have Social Media Tools for Small Businesses

Social Media Tools

Do You Have the Time to Manage Your Social Media Empire?

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If you run a small business, one thing that you probably don't have a lot of is time.

You don't want to spend a huge amount of time learning how to find and learn how to use the best tools to achieve your goals. Since my business is social media and web development I actually enjoy researching the best tools and have developed a portfolio of great tools and a workflow that works well for me.

In this article, I list the main tools I would recommend to most small businesses. Of course, every situation is unique so I do recommend tailoring a system that works for you.


Social Media Plan

Firstly, I have a question... What are you trying to achieve? You need to ask that question before you start looking for the social media tools that are going to suit you. There is no point having a presence on all the social networks if you don't know what you want to achieve or which audience you want to reach.

What I am not going to cover...

I am not going to cover how to build a social media plan in this article- I am going to assume that you already have a presence on your social networks of choice- perhaps Twitter, Facebook, LinkedIn and/or Instagram. I am also going to assume that you have a website with a blog. One of the big advantages of posting to social networks is in driving traffic back to your website and showing that you are an expert in your field.

You don't need to do it all yourself

Coming up with a plan and a strategy takes time - and then you've got all the time it takes to manage your social media every week. Of course, you don't need to do it all yourself. One of the things I wish I had done earlier on in my business is to get some help. Thankfully there are loads of social media agencies out there which can offer help with strategy and management. My friends at Agorapulse have a new social media agency directory called Social Agency Sprout which can help with that.

Marketing Areas

For a complete social media and marketing plan, you'll need tools in to help in the following areas:

  • Web Analytics
  • Social Media Posting
  • Content Discovery
  • Security & Password Management
  • Email Marketing
  • Lead Generation
  • Content Marketing

Social Media Management Tools

A social media management tool is kind of like the "One Tool to Rule Them All" for social media. They should allow you to monitor and engage across all your social profiles. They should provide reports so you can make sure what you are doing is successful. Choosing the right social media management tool is a more complex decision. You'll need to decide on one that supports your social networks and think of things such as how many people are going to be managing your social channels and what budget you can justify.

However don't worry, I've written quite a few guides to help you including a whole video presentation. Have a look at the following:

I've included my favourite tool, Agora Pulse in this article, but there are plenty to chose from including HootsuiteSendible and Sprout Social. You can check out my article on the top 5 Social Media Management Tools to work out the best one for your business.

I'd also recommend checking the less well known social media management tool, Social Report. They launched back in 2011 and has a robust all-in-one solution covering publishing and scheduling, analytics, reporting, a "smart inbox", team management and automation. They're going to be shortly launching direct publishing for Instagram too. It's cost-effective and cheaper for teams when compared to Hootsuite, Sprout Social and Buffer.

#1 Agora Pulse

agora pulse

You can cope without a social media management tool, but most small businesses would find a social media management tool useful.

Such a tool can save a huge amount of time and increase effectiveness and productivity.

Some small businesses will opt for Hootsuite first, basically because it has a free plan.  And some will opt for a cheaper, scheduling-only tool like Buffer which only publishes content.

Although Agora Pulse is not the cheapest out there, in my view it's the most robust and powerful and very good value for money. It integrates with all of the big networks out there including Facebook, Twitter, LinkedIn, Instagram and YouTube.

I love the inbox zero workflow which allows me to get through all my comments, mentions and messages really quickly. Assigning to my team members or engaging, commenting or archiving.

I've included it here because it came top in my article for the Top 5 Social Media Management Tools as rated by G2Crowd users. It includes full reporting, team users, scheduling, competitor analysis, auto-moderation tools and a whole lot more.

Visit Agora Pulse >>

#2 ContentCal

ContentCal isn't a traditional social media management tool like Hootsuite or Sprout Social. It's a social media planning tool for individuals or teams.

Like Buffer and Agorapulse, it does post and schedule content. But ContentCal helps you and your team manage your content planning process. You can plan by pinning ideas to the pinboard and brainstorm your content (sharing comments along the way). Then once you agree, you can move the content over to the calendar, send for approval then schedule and publish.

Calendar Week View
ContentCal’s Calendar

For many small businesses and agencies, the content planning process is a total nightmare. Some don't have any planning process, and some will use paper, Excel spreadsheets and even shared calendars.

For teams, some businesses may use a project management tool such as  TrelloAsana or Basecamp. And they'll need a tool such as Buffer or HootSuite to actually post the content once it's approved.

ContentCal replaces all those tools and makes it easy to brainstorm, plan, approve and publish content all from one tool. It's just so easy!

For more information, view my 7 Reasons why you SHOULD use ContentCal post.

#3 Wave Video

By 2020, according to CISCO, Online Videos will account for more than 80% of all consumer internet traffic.

People love to consume video content, and this is growing every year. According to Buzzsumo, on Facebook, Video posts get at least 59% more engagement than other post types. And compared to photos, video outperformed photos by 73%.

Buzzsumo - Best Facebook Post Format
Buzzsumo - Best Facebook Post Format

I love using the online video tool, Wave Video a lot! It's just so easy to use and integrates with a huge library of stock videos and audio files. There are loads of high-quality free videos to choose from as well as premium ones too.

The Wave Video Library
The Wave Video Library

As well as adding videos from the library, you can upload your own video clips too. Then you can trim the clips, and add more to your masterpiece. Then it's a case of adding text with your brand's colours and fonts, calls to actions, graphics, stickers, watermarks and more. And you can add music and sound effects too.

The Wave Video Editor
The Wave Video Editor

Wave Video is nowhere near as powerful as a professional video editor like Adobe Premiere Pro. But for many situations, Adobe Premiere Pro is just overkill. Wave Video makes creating video quick and easy and has saved me so much time. I love the way you can add videos from the library as well as music, audio, graphics and more.

And once you're done, you can export to a plethora of different formats including YouTube, LinkedIn, Twitter, Facebook, Instagram (square), Instagram Story (portrait format) and more. Wave Video crops the video and resizes the text perfectly for each format.

#4 MailChimp

mailchimp I'll be honest, I now use ActiveCampaign for my mailinglist. But when I started out, I used MailChimp. It's got a free plan and very cost effective starter plans.

MailChimp is an email marketing and newsletter service with a long and proven track record. When doing research for this article, I couldn't quite believe that they have been going since 2001- that's not long after I first started building my own websites!

Each month, MailChimp sends out around 4 billion emails and takes care of all the issues that can arise from sending out emails to your customers. Since you are reading this article I am hoping I don't have to tell you how powerful social media is for your business- meeting your customers where they are. However, don't forget email! I keep on hearing stories about the demise of email- that the younger generation isn't bothering with it anymore. If I can be bold- that is complete rubbish! What do you need to sign up for the likes of Facebook or Twitter? A valid email address! You may have push notifications on your phone to alert you when someone tags you or updates their status on Facebook- but many people have notifications sent to you by email?

Building up your own database of email contacts is vital for the majority of small businesses. It helps you find out more about your customers or potential ones. MailChimp makes this so easy and over time you can add more information such as demographics (age, gender, location etc).

Making sure a website works well in all modern browsers is quite a challenge- something I have rather a lot of experience in. Gone are the days of working with Internet Explorer 6, but even so, we web developers have to make sure our websites work well in Google Chrome, Firefox, Opera, Safari and Microsoft Edge.

On top of that, there is the task of making it mobile ready for all the tablets and smartphones out there. If that sounds difficult then I promise you the art of making an email newsletter work across all email applications is a hundred times harder! I'm not going to go into the nitty-gritty, but suffice to say, MailChimp has spent over a decade making sure that your email newsletters will arrive in your customers' inboxes looking as beautiful as the time you sent them. MailChimp also has detailed analytics, so you can track when your recipients open the email or click through to your website.

Whilst many of the features are free, if you want more and specifically you want to send to more than 2,000 subscribers, you'll need to upgrade. However, the prices are very reasonable (from $10 per month) so it shouldn't be a problem. Perhaps one of the biggest reasons I recommend MailChimp is their customer service. They go out of their way to help you (doesn't matter if you are only on the free plan) and do a daily webinar to help you get started.

#5 LastPass

How many sites and applications do you use that require a password? How do you remember the password? Do you use the same password for everything, or even for just a few? With so little time at our disposal, it is sometimes all too easy to cut some corners when it comes to security. LastPass allows you to have top security across all your social networks and never have to remember more than one password. I definitely recommend using it- and it is a lot easier than you might expect.

I know many people use the same password across all their sites, but what if a hacker gets hold of that password? It means they can gain access to all your accounts and lock you out. There was even the story of a hacker remotely wiping someone's computers and mobile devices (read about Mat Honan's experience here). Your email account's password is arguably the most important of all- since if a hacker were to gain access to your email account they can potentially reset the password for all your accounts.

LastPass works in your browser or on your mobile device. Once you enter your LastPass password, LastPass automatically fills in all your usernames and passwords so you never have to remember them again. You can also do the LastPass Password Challenge to see how secure you are.

My recommendation once you have installed LastPass is to take the time and change all your passwords to more secure ones. LastPass can even generate ridiculously complex passwords for you- ones that would be impossible for a hacker to guess (unless they had a couple of million years to spare!). For example, here is a password generated by LastPass (16 characters including special characters)- J#BS0AiOdb0!PeRU. You'll never have to write down a password again!

#6 Buffer

bufferapp

If you know me, you'll already know that I am a huge Buffer fan. Buffer is a tool that allows you to easily post or share to all your social networks. I know I mentioned I wouldn't be mentioning any standard social media management tools, but Buffer is different in that it is mainly for scheduling your posts. The advantage of this is that you can post to Twitter or Facebook when your followers or fans are more likely to be there. Your followers might be using Twitter or Facebook in the evening once you've gone home from work- Buffer posts automatically at times you choose throughout the week.

Buffer allows you to post to Twitter, Facebook profiles. groups and pages, LinkedIn profiles and pages, Google+ pages and Instagram. Whenever you add a post to Buffer you choose which network or networks you want to post it to (for example you might want to post to your Facebook Page, your LinkedIn profile and Twitter) and it gets added to each network's queue. When it comes to the next time to post for your Facebook page, Buffer will post the first post in that queue and the same for each other network. You don't have to wait for your Buffer queue either, if you want to post something straight away, then you can do.

Sharing articles is easy to do by using a button in your browser. If I find an article that I know my Twitter followers and LinkedIn connections will find interesting then I just need to click my Buffer button in my browser and I can instantly add the link and title to those social networks either straight away or add it to their queues. As well as that Buffer has great mobile apps for iPhone and Android smartphones and you can even link it to other apps using another great tool called IFTTT (If This Then That).

#7 Rev

Video is powerful, but 85% of people watch Facebook video without sound. That's why adding captions to your videos is so important. If you can grab your viewers attention at the start with captions, you might convince them to put the sound up and watch the rest.

And, Live video is powerful, but why just leave it there? Why not repurpose your live video content into a blog?

I use a transcription service called Rev, I do. I've been using it for years and it's saved me so much time.

The Rev Dashboard
The Rev Dashboard

Rev is an audio or video to text transcription service that uses real human beings to do the work. Over the years I've transcribed meetings, live videos (after they've broadcasted) and more.

They only charge $1.25 per minute and transcribe audio or video into text in a variety of formats.  For example, they can give you an srt file which you can add to your Facebook or YouTube videos to get really accurate closed captions. To save money, you could get the first 3 or 4 minutes of your live videos transcribed. That way, you'll only pay $3 or $4 and hopefully encourage your replay viewers to turn the sound up. But if you can, get the whole thing transcribed - it's pretty cost-effective at $1.25 per minute!

Or you could get a full transcription to create full show notes, or repurpose into a blog post!

Pricing:
Rev offers a $10 off voucher for new users and charges $1.25 per minute for their transcription services.

#8 Google Analytics

google analytics

If you have a website or a blog then it's highly likely that you already have Google Analytics installed, and if not- you should!

Google Analytics was launched back in November 2005 and is a completely free enterprise analytics product. That means it doesn't just tell you how many hits you have to your website- it tells you how many actual visitors you have, where they're from, how long they stay on the website, where they come from and much more!

GA was radically overhauled back in 2011 to include custom dashboards and real-time statistics and it also has a very powerful social media analytics report built in. If you don't track your visits and visitors on your website then how can you tell if your social media presence is actually making a difference? Whatever business you are in, Google Analytics is a must. Sure there are other analytics tools that you can add in addition that can do some cool things like Crazy Egg, but I think for the majority of websites GA is the tool to use.

#10 Commun.it

Communit

My final recommendation is an app called Commun.it. If you are a regular reader to my blog then you'll already know I am a big fan since I wrote a comprehensive review of Commun.it including a walk-through video. Like Buffer, Commun.it is a social media management tool, however, it is a bit more specialised than that- and that's why I mention it here.

Commun.it is a social media relationship management tool- it helps you find out who is in your Twitter community- those who support you and your content (by retweeting, favouriting, and mentioning) and those who influence you.

As a small business owner, you will have limited time and I find that Commun.it is a huge time saver. I spend 5-10 minutes on Commun.it at the start of each day and in that time I can reply to all my outstanding mentions, thank people for retweeting me, thank those who are in my community, find those who have linked to my blog and engage with them, thank any new followers and dig deeper and interact with those in my local list (so I can interact further with people in my local area). As well as that, you can find who has unfollowed you and decide whether or not you want to unfollow them too. Another powerful feature is interacting with people who are talking about your business or brand using the monitor engagement list. The guys at Commun.it have been awesome in integrating Buffer so that you can even schedule any of your replies.

The core features of Commun.it are free, but the Pro plan is very reasonably priced and gives you access to the full reporting features, as well as unlimited monitor/lead items, engaged members and custom groups for up to 4 Twitter accounts. If you have more than 4 Twitter accounts to manage or need to divide the work between a small team, then the business account allows you to do this with unlimited Twitter accounts and 2 team members.

Social Media Cloud In case it helps, here is my list of actions I complete using Commun.it in my daily morning session:

  1. Reply to all my Twitter mentions and replies
  2. Retweet all interesting retweets (sometimes using Buffer to schedule them)
  3. Send a "thank you" tweet to my high-value members
  4. Send a "thank you" tweet to my influencers
  5. Send a "thank you" tweet to my supporters
  6. Send a "thank you" tweet to my engaged members
  7. Check recent followers list and reciprocate if relevant- thank them.
  8. Check unfollow list and unfollow any that are not part of my community
  9. Check "monitor engagement" section for anyone mentioning my business name or linking to my website. Reply to any of these.
  10. Check "discover new leads section" and follow and interact with any new and relevant ones.

I highly recommend checking out my article on Commun.it which goes into a lot more detail.

Visit Commun.it >>

Conclusion

So, there you go, 10 social media tools that all small businesses should be using. Of course, you may disagree and you may think there are some glaring omissions.  If you have any thoughts, then please leave them in the comments below!

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Jenn

Why isn’t eclincher on this list? I was at agorapulse to start and came back to ec. Support is bar-none in the industry Features are way too many to list here– Hootsuite took days to respond to me and just has too much red tape — Buffer was an incomplete solution. eclincher is extremely comprehensive as a social media management tool covering all the platforms (most leave out Google My Business) listening, monitoring, reputation management beyond the publishing, engagement, analytics everyone totes — I just don’t understand how they don’t make these listicle blogs (probably because they don’t do a lot of marketing I’m sure) — I’ve been using them for 1.5 years at HMC — managing 49 military base properties and ec allows me (as a niche) to run like an agency with publishing groups and brands (for each)– I highly recommend you try it out on a trial and test the waters– they should be on this list — I did demos and trials of some of the above services and others not mentioned and wasn’t that impressed honestly — they had features but they weren’t all the way there with functionality and what I needed a sm… Read more »

Hope

Loved the article and tool recommendations. I checked them all out and I am impressed with each tool’s pricing and features. Again great article!
I love reading all things technology as it relates to the web.

Jo Gibbons

I really found this post informative and appreciate your features detail for each one. I will be sharing it as a back link on a small business blog I write. More exposure for you and lots of help to my audience. I will definitely subscribe to your blog. Thank you!!

Mary Kay Fitzgerald

Hello Ian! I am working for a start up construction company and I am researching some social media applications. you stated in the atrticle, “I am not going to cover how to build a social media plan in this article- I am going to assume that you already have a presence on your social networks…” We currently only have a website and a LinkedIn presence but looking to expand to Facebook, Twitter and so forth. If one was looking to build a social media plan and doesn’t have much of a presence on social network then where would you recommend someone to start? Do you have other articles written on this or advice? Much appreciated!

Johny Mark

Hi Ian, I really enjoyed reading this list. Generally, blogs deliver only publishing and scheduling tools for social media But here I got many names for different purposes on social media. It is really an impressive read.

Elaine E

Thanks for this great list Ian. I am also using Hootsuite to schedule my social media post, and I used to use HUbspot too. Edocr sounds very interesting, gotta try it out!

Camila

Hi Ian,

This is a great collection of tools to boost the social presence. I use Buffer, IFTTT, BuzzSumo, and TailWind to mark my social presence and engage my followers. For the first time, I’m hearing about Edocr and Managefiltter. I’ll check their complete details and use. Thanks for your great efforts. Glad I found your content in Google search.

Olga

Great article! I have a question to HootSuite and also Buffer – Using this tools I want to manage my Facebook and LinkedIn Page of my company. The problem is that I often want to link another company or profile by using @. Unfortunately, this doesn’t work….is there any good solution for this other than changing this manually in the platforms?

Janis

What about https://goallsocial.com – this tools allows small companies to manage their social media channels with low budget?

Patrick

Have you checked out https://discovertext.com yet? Definitely worth checking out..

Chris

Hello Ian! Great list!
I use remail (http://remail.io/) and can’t recommend it more highly. Remail offers perfect pricing so it makes it very attractive for beginners or those hesitating to switch between email marketing tools easily.

Maria

Have you ever tried eClincher? They offer a 14 days free trial. Would love to see a review about it.

Mimi

Thanks for sharing. Another service to check out is proofy. io – email verification tool which is cost effective and very much efficient and give lots of value addition services.

Clara

hi thanks for the great list!
I would mention Snoopreport platform http://snoopreport.com as an useful tool for business. It tracks actions of Instagram users as likes, comments and follows so the businesses can monitor their competitors, customers, influencers.

Josh White

Hello Ian, thanks so much for putting this together. It’s a great article which gives social media marketers insight into potential solutions. I am the Founder of social media marketing software company https://knackmap.com – I’d love for you to consider us to be a part of this article. Can I send you through some more information so that you can consider us? Our platform strengths lie in planning and publishing, and have a number of neat tools for most social media marketing activity 🙂

Leah

I would also like to add https://www.SocialDashboard.io to this list.
It is a Social Media Scheduling & Marketing Tool for Agencies and Social Media Professionals with amazing social media analytics and data reporting.
60 Day Free Trials are also on offer

Paul

Do you have any opinion on SmarterQueue? Comparing it with HootSuite and Buffer so any advice would be greatly appreciated.

Paulie

Ian,
It is immediately obvious that your site has a wealth of fantastic information for aspiring bloggers and others. Having just established a site myself, my head is still spinning with all the different tools out there. Your article helps me make sense of some of it, so many thanks!
Regards,
Paulie

Alan Pratt

Great article that I am about to read again and follow the links. I spent a big chunk of my late career working with people who understood a lot of this to achieve my marketing goals and those of my customers. Now I am retired, I though it was about time I leant how to do it myself, and help my friends achieve their marketing goals for their small businesses.

Stephen

Hello Ian,

I tried many tools for managing my social media account but unable to get proper results. Thank you for such a valuable post and i will try these tools.

Cheerons

Hi Ian,
Great list, Interesting ! will try these tools.

Gina

Hi, Ian. Great list! I’ve tried using some of the social media tools you’ve listed and I’m currently using socialdraft.com, it has a lot of features that really helps me in managing my social media accounts. I love how the calendar looks like and it’s easy for me to edit and reschedule my posts.

sheemona jordan

I use Sociota just because it’s the first one I tried and I’ve never had a reason to switch. It deserve to be on this list.

Aku

Hi Ian, your lists really helpful for newcomer in “social media-ing” like me. But the issue is I don’t really know what things that I should care when starting “social media-ing”, can you tell me or cite a link to something like “Social media-ing 101”? because I love your writing style, it’s easy to read for non english speaker like me.

And the other thing is I want to hear your opinion about best combination tools if we just use Instagram (that is the most used social media at my place) that much likely free (i’m an active student with no connection), mainly for scheduling posts, engaging with follower, analyze my account, it’s better if there has other features that will help me.

Thank you in advance, I’m sorry for my bad english and if there’s some bad manner in my words.

Best regards,
Aku

Dan

Great list, iv been using http://www.seekmetrics.com for Instagram analytics which has been great to far.

Dan

As far as i know, its free but if you want to export data to .csv then that costs. I think it was $1 or something

Dan

Hyde

Hi Ian, thanks for this list – really helpful. I wondered whether you could help me with a couple of specifics? We are a personal training franchise business, doing some social media marketing centrally (just FB at the moment, with an inactive Twitter account) but looking to create a more solid strategy, mainly to encourage and support our PTs in engaging in their own local social media communities. Buffer appears to be a good app that our PTs could use to post across networks, except it doesn’t integrate with Google+. There are other apps that post to g+ pages but not profiles, but does posting on g+ pages still hold SEO benefit? Or does posting on the profile itself tie in with the authorship concept you mentioned? Also, is there a way we could manage all our PTs’ respective social media accounts using an analytical tool centrally, even if they used an app like Buffer to schedule their posts? We also want to create a community of trainers from which we can feed in generic content, and a platform from which to communicate news & ideas. We are currently planning to use a simple Facebook group, but would you have… Read more »

Hyde Phillips

Ian, thanks so much for taking the time to answer – that’s all really helpful. I already have a couple of our trainers using Buffer; for now I think we’re going to have to stick to using Buffer individually rather than the team version until we can afford to put more into the social media budget. Thanks again, your advice is much appreciated!

Mike

Does Bitly have a custom URL package that’s affordable for freelancers? I could only find info that showed very expensive pricing that seemed targeted at corporate so I gave up on that. Please share a link if you can advise. Thanks.

Mike

I think unless you can provide a url that shows this free version I’ll give up on using Bitly for now. Thanks.

Paul

My vote goes to IFTTT in combination with Buffer, theu work very well together!!

Kali

Hi, Ian! Thank you for this wonderful list. I’ve already use feedly.com and it’s really great to monitor news, competitors activity and find ideas for my articles. I noticed that you have not found such a tool which will cover all features and social networks you want. For example, posting in Google+ or reasonable pricing.

Also I want to add that in a social media management tools market there are a lot of great startups, like KUKU.io https://kuku.io social media management software or MOZ (it was a startup). KUKU.io allows to publish in 9 (!!!!) social networks: Google+ business pages, Facebook, Twitter, Pinterest, Linkedin profiles, Tumblr, even Telegram! Attention! There are no legal tools for posting in Instagram, because Instagram doesn’t allow use third-party tools for these reasons in its privacy policy.

In KUKU.io you can create your own social media posting schedule, adapt content to each social network, create a content plan with tags. Fremium version covers 10 social pages, a feature of content reposting, time schedule. Watch this video how to group profiles in channels and create posting calendar: https://youtu.be/g7Z0dY4vNak

Aly Chiman

Thanks for listing so many tools to help business. I wanted to add a few to it… After Google Penguin update, Social Media tools have surely become an utmost need of time, and this is mainly because it allows you to perform your social media activities in the best possible manner which allows you to drive traffic on your page and allows you to make good sales of your products and services. In this era, one cannot even think of making progress in his online or offline business without social media tools that are designed specifically for business purposes and I wanted to elaborate on one tool and tell you about 2 others that work well for me. Agorapulse ( as you mentioned) is a social media tool that is designed to convert your Face book fans in to your customers in the best possible manner. Now if you have a good number of likes on your page than it won’ be difficult for you to convert them into useful members as with Agorapulse you will be able to take all that to another higher level. This social media tool offers you with an extensive functionality as it allows you… Read more »

marcus stiff

This post is absolutely amazing to anybody that’s just starting out, in fact I’ve been in the business and marketing industry for almost 8 years now and the truth is I actually learned a few helpful things reading this post.. Keep up the great work,will look out for more great posts like this..
Thanks Ian

Eva Thanu

Great list of tools Ian! These tools are really helpful for a start! I would like to suggest also a new monitoring tool Mentionlytics.com. It is optimized especially for Start-Ups and small-medium brands, as well as individuals (e.g. artists, bands etc). It has many cool features packed like trello integration or monitoring of the entire web with auto screen-capturing of web mentions!

Nate

Another good app to share & analyze your social media is Amplifr — https://amplifr.com. Unlike Buffer, there’s no free plan as of right now.

It’s focused on content and time slot suggestions — analytics is inlined in the calendar and content scheduler view, so it shows you your best content right in front of you when you write new updates and schedule them.

It works with Facebook, Twitter, Tumbler, Linkedin, Telegram channels and gatheres stats from Soundcloud & Youtube and Instagram.

Ian, take a look and tell me what you think 😉

Disclaimer: I’m the Amplifr’s founding CEO, ask me anything.

hgkuj

it is very bad app , does not support demo

Wendy

Hi

I m very green to social media but find myself in the position of managing two new companies. One is in fashion and the other is aesthetics. We are using Facebook and Instagram. We have not looked at Twitter as my daughter does not think that it is really looked at by the market we are trying to target

Any help would be much appreciated. Neither have a website at the moment primarily because of finance and lack of knowledge on where to start.

I would be extremely grateful for any help you can pass on. Thanks you Ian

Nada

Where’s Bitrix24? Insanely good and totally free. No other client management platform comes close. Trello and Asana are free and great for managing tasks. Slack is great for communications. Time to update the post.

thomas wooldridge

Great list. I’m going to check out buffer and commun it for my site. Will let you know the results

Dan

Great list! My favourite tool is Buffer

iv recently started using a tool for Free instagram analytics, called metricsgram

Anyone else tried this?

Peter

Thank You! It was good feeling, as I was already using most of the mentioned apps 🙂

Keith Krupp

Great stuff Ian. I am trying out Buffer and so far it is easier to use than Hootsuite. I shared your article on Google Plus, Facebook and LinkedIn!

Robin

Excellent Review of Top Tools!!….just got started in the Social Media Fun and I agree – Buffer is a fantastic scheduling tool plus they are always emailing tips for their app and in the industry to help you along! Thank you for sharing your insight Ian!

Gloria

Awesome tips! Really, really helpful not only for beginner – I didn’t know communit, shame on me, but I will try this tool for sure!
I always recommend also tools as:
– iconosquare (if you manage instagram account),
– hemingway editor (if you write in English),
– Canva (awesome tool for making quick and beautiful graphics) and
– Brand24 (for social listening and real time internet monitoring, which I find as a base for every activity in social media and on the Internet and absolutely must-have).
This is my start kit 🙂

Tony

Absolutely fantastic write up. Thanks so much for the insight. I’m as green as green gets and have three small businesses that desperately need social media. I’ll be following your advice and look forward to learning much more through your articles!

Emma

Great article! Had to share it on our social media.
Seriously brilliant!

Rajika

Really a great help. Thank you so much. Would like to get more tips as I am new to it. Thanks.

sam

This is pretty nice to get the share count on social net works.. http://howmanysocialshares.com/

Digisha patel

Wonderful list indeed but I would like to include SocialPilot as it is a handy and cost-effective tool for scheduling post on different social media platform. If you want to schedule 100 posts in a queue then it’s a wonderful tool for you.

• I can create unlimited social profiles
• Bulk scheduling is also possible with using CSV file
• Personalized Facebook branding is the pro feature
• It has three plans, starter plan is free, pro pan starts at $ 4.99/month and pro plus starts at $9.99/ month.
• Easily integrate your iOS App Store & Google Play Store accounts
• Google Chrome plug-in with Bitly integration

I hope this helps you.

patrice hall

Great article. Can I use DrumUp along with Buffer?. . .i think they’re competitive products. Can I use the content that DrumUp discovers in Buffer? Thanks.

Paul

Really great list of services, and thanks for the recommendation.

Martyna Tarnawska

Great list. Really worth sharing! Would be cool to include Brand24 (http://brand24.net) – it provides high-end monitoring and analytics for super-affordable price. I would love to show it to you sometime 🙂

Martyna Tarnawska

Ian, thanks for reply 🙂 Great! Feel free to shoot me an email at [email protected] 😉

Heather Servaty-Seib (sota70)

Another great tool is Sendtree (www.sendtree.com). Excellent service that allows for mass text messaging. It is professional, reliable, and reasonably priced. You can text your customers (e.g., special offers) and/or employees (e.g., closings, schedule changes) and get info out fast.

SendTree

Hi Ian. Great list of tools (esp. GA and MailChimp). Many of our customers want to share the same message via text, Twitter and Facebook — so they check a box to post to all places at once (like Buffer does). We primarily do messaging to US and Canada numbers, though we have setup text messaging to other places (including the UK, Greece, Spain, & Portugal) for some customers.