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7 Reasons Why You SHOULD Use Hootsuite

Reasons why you SHOULD use Hootsuite

Hootsuite Review

Many years ago, I posted a rather controversial article that ended up being one of the most visited posts on my blog- 7 Reasons why you should NOT use Hootsuite. It even prompted the Vice President of Community at Hootsuite to respond in the comments. Although that blog post was first created a long time ago, I do keep it up to date.

Although I tried my very best to give a balanced view and to list the positives, it was, at the end of the day, more of a negative Hootsuite Review- a list of the problems that I had encountered with Hootsuite. Since then I've wanted to list some of the positives and reasons why some people and businesses should use Hootsuite. Despite the issues that I brought up in the original post, Hootsuite remains one of the most comprehensive social media management tools out there and I still recommend it to businesses today in certain situations.

April/May 2020: Note, I am in the process of updating this article. Please come back to see updates!

What is Hootsuite and what does it Do?

Hootsuite is one of many tools referred to as a "Social Media Management System" or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly. With so many networks for businesses to manage, it's no doubt Social Media Management tools have become so popular and relied upon by many companies today.

If you manage the updates for your business' social networks, it's highly likely that you will have heard of Hootsuite. In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. TweetDeck was second and SocialEngage third. To see more details, see the original Pingdom post on the survey.

Hootsuite was launched back in 2008 by Invoke Media and since then has accrued an impressive array of features.

Here are my 7 reasons why you may want to consider using Hootsuite to manage your social network channels...

1) Monitor Multiple Streams in One Place

hootsuite features Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. Hootsuite currently allows you to manage:

  • Twitter
  • Facebook Pages
  • LinkedIn Pages
  • Instagram
  • WordPress blogs
  • Vimeo, Tumblr, Evernote, MailChimp, Slideshare (via 3rd party apps)
  • Many more!

You can even add more than one of the same network. This can be useful if you manage multiple Twitter channels, or Facebook pages. You can even post to multiple channels at the same time. However do be careful here- think of the type of audience you have on each network. Your Facebook fans will be different from your Twitter followers. Also, Twitter only allows 280 characters whereas Facebook allows much longer and richer posts with photos and videos.

Hootsuite's analytics are still a little clunky, even with their recent updates. If you're looking for a really powerful social media analytics tool, I highly recommend Sotrender.

2) You Have a Team Managing Your Social Media Empire

If you have more than one person managing your business' social networks or you share the load with an outside social media management business, you may have encountered a number of issues in trying to keep on top of things.

Firstly there is security- allowing other people to manage your Twitter account will mean sharing your Twitter password. Never a good thing!

Secondly, how do you properly share the management of the various networks within a team? How do you know if a team member has already responded or in the process of responding to a message or status?

The main reason I used to recommend Hootsuite to a business was Hootsuite's team management facility. I say "used to" because Hootsuite's team features are now only available on the much more expensive plans.

Hootsuite allows you to delegate responses to different team members. For example, if you receive 20 mentions in one day, the administrator can delegate each one to a different team member. When a team member is logged in, they'll see which tasks have been allocated to them and not make the mistake of responding to a status that has already been replied to.

Another useful tool is Hootsuite's messaging feature which allows team members to send private messages to each other. This is particularly useful if your team members are located outside of the office (for example they work from home)

Be aware that multiple team members are expensive in Hootsuite.

Hootsuite Plans as of October 2018

For medium to large businesses with a good marketing budget, this shouldn't be an issue, but smaller businesses may struggle. Firstly you need at least a Pro account which costs from $129 per month which includes 3 users. Each extra team member gets more expensive.

3) Managing Customer Service on Twitter

Whether or not you should use Hootsuite to manage your social networks depends on the type of business you have as well as the reasons you have a social network presence in the first place. If your primary reason for a social presence is for managing customer service on Twitter, then Hootsuite probably will be the best tool for you. Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question, for example, open hours or directions to your business.

 

hootsuite draft messages

4) You Want to Cross-Post to Your Google+ Page

Update - Obviously, Google+ is no longer an option since Google closed the doors on its social network. I'll be updating this reason soon. But here it is for now...

google plus page management in Hootsuite

Google+ Icon

Google's own social layer, Google+ is finally being seen as an important network for businesses to be using. Not only does it help with SEO and the authorship of your website or blog, but it has some amazing features that could help you reach your customers such as Communities and Hangouts.

Currently the only way to post to your Google+ profile is by using the Google+ website or mobile app. When it comes to updating and managing your Google+ business page you have a bit more choice- and Hootsuite is a big winner here! The Google+ API is very limited in that it currently only supports pages and not personal profiles. Full access to the page API has only been given to a few partners, of which Hootsuite is one.

Google+ management used to be available only in the $1500+ per month Hootsuite Enterprise plan. The good news is that it's now available to all, including free users.

Pretty much all the Google+ features you'd expect are available, including posting to your circles, location, links and scheduling. If you add the update manually in Hootsuite it will also generate the full summary and thumbnail of the link. This is very important as it is will be more visible and will resilt in more click-throughs. Despite me not being a fan of the ow.ly url shortener, the resulting post won't show the ow.ly link in an obvious way, although it does say that the post was made via Hootsuite. Be careful though, if you bulk upload or connect an RSS feed to your Google+ page- you won't get the thumbnail or summary- just the text. With that in mind, I'd avoid automatically posting to your Google+ page via Hootsuite completely or only in special circumstances.

5) Completely Cross-Platform

hootsuite mobile apps I'm a great believer in making things cross-platform, although I do realise it's not always easy to achieve This is one advantage in making Hootsuite a web app- it's easy to make it work on Mac OSX, Windows, Linux and mobile platforms. Hootsuite indeed works on all modern browsers (of course you need an internet connection!), and it has a plethora of dedicated mobile apps to help you on the move. The only omission currently is an app for Windows Mobile since there are apps for the iPhone, iPad, Android and Blackberry.

I must admit, I don't particularly enjoy using the Hootsuite mobile apps (at least the Android one which I've tried) but if you are managing your social networks as part of a team, you will be relying on the Hootsuite mobile apps, particularly for managing Twitter. The mobile Facebook app allows you to manage Facebook pages if you are an administrator without having to share any passwords. Unfortunately, Twitter doesn't have any administrative features, and so the only way to allow multiple people to manage a Twitter account is by sharing the password. That's not great from a security point of view and could potentially open up your Twitter account to abuse, especially if one of your team members were to leave the company. If your team members use one of the Hootsuite apps to manage your business' social networks, you no longer have to share any passwords for your social networks, since each member will be using their own Hootsuite account.

6) Get Free Reports by Email

hootsuite email report
If you solely or mainly use Hootsuite to manage your Social networks, then you will find the weekly analytics report very useful. Each week, Hootsuite sends you an email with a pdf attachment of your click summaries. Hootsuite gives you graphs showing:

  1. Number of clicks per day
  2. Geographical information on the people clicking through
  3. Top referrers
  4. Most popular links

The good news is that this is free for all users, and can be useful to give you a brief overview as to how you are doing on a weekly basis.

Unfortunately the report will only work for you if you always use Hootsuite to manage your networks. This is because it tracks the click-throughs using Hootsuite's very own ow.ly url shortener. If you use other apps such as the Twitter or Facebook websites or mobile apps, Buffer, IFTTT or TweetDeck, any click throughs will not be shown. Since I rarely use Hootsuite, my report was completely blank!

7) You Want to Connect Lots of Services Together

One of the things that really appeals to me about Hootsuite is the sheer number of networks and apps that it supports. Although I advise against posting to multiple networks at once on a regular basis, it can work and can be a real time saver for small businesses. Hootsuite allows you to post a quick update (for example) to multiple Twitter accounts, Facebook profile and page, LinkedIn profile, company page and groups and more! This can be incredibly useful if you need to get a message out to your customers in an emergency. The scheduling features (using the new Hootlet feature) can be a very welcome time-saver, and these also allow you to post to multiple networks at once.

 


 

Social Media Management Tools

agora pulse

Agorapulse

Free Trial, then from $99/user/month

A powerful fully-fledged social media management tool

Publishing:
  Facebook Pages    Facebook Groups    Twitter    Twitter DMs    LinkedIn profiles    LinkedIn pages    YouTube    Instagram Direct Publishing    Instagram Push Notification Publishing  

Social Inbox
  Facebook Pages    Facebook Ad & Dark Post Comments    Facebook Messenger for Pages    Twitter Mentions    Twitter Search    Twitter DMs    LinkedIn profiles    LinkedIn pages    YouTube    Instagram  

Listening & Monitoring:
  Facebook Pages    Facebook Messenger for Pages    Twitter Mentions    Twitter Search    Twitter DMs    LinkedIn profiles    LinkedIn pages    YouTube    Instagram  

Analytics & Reports:
  Facebook Pages    Twitter    Instagram  

Other features:
Official Instagram Partners, Official Facebook Partners, iOS mobile app, Android mobile app

A powerful social media management tool for Twitter, Facebook, Instagram, LinkedIn and YouTube which aims to offer enterprise-level features at a lower monthly price. It has an inbox zero feature which allows you to get through your social comments and messages really easily or delegate them to team members. There is a very handy automated moderation rules feature for social networks which can filter spam out for you or automatically delegate or review certain messages.

AgoraPulse has a built-in customer relationship management tool (CRM) allowing you to build up a list of your social contacts. The integrated reports and analytics are detailed and engaging and you can also export as a pdf. The publishing feature is really powerful too with Instagram Direct Publishing & YouTube video publishing.

There is a mobile app for iOS and Android devices.

SproutSocial

Sprout Social

Free trial, then from $99/user/month

Publishing:
  Facebook Pages    Facebook Groups    Twitter    Twitter DMs    LinkedIn profiles    LinkedIn pages    Pinterest    Instagram  

Monitoring:
  Facebook Pages    Facebook Messenger for Pages    Facebook Groups    Twitter Lists    Twitter Mentions    Twitter Search    Twitter DMs    LinkedIn pages    Instagram  

Other features:
Official Instagram Partners, iOS mobile app, Android mobile app

A big competitor to Hootsuite with some awesome features (really snazzy reports, multiple bit.ly URL shortener integrations etc)  - it does have a hefty price tag though- prices start at $99/user/month (sadly, they recently removed the entry $59/user/month plan). There is no free account but they offer a free trial. Do have a look at my related article 7 Reasons NOT to use Sprout Social.

sotrender-white

Sotrender

Free trial, then from $20/mth (for one user) or from $35 for plans with social inbox

A really powerful reporting and social media performance measurement tool with a newly added social inbox

Social Inbox:
  Facebook Pages    Facebook Ad & Dark Post Comments    Facebook Messenger for Pages  

Analytics & Reports:
  Facebook Pages    Twitter    YouTube    Instagram  

Sotrender is an incredibly powerful analytics, reporting and performance measurement tool for Facebook, Twitter, Instagram and YouTube. Although Sotrender isn't a full social media management tool (in that it doesn't offer publishing or listening/monitoring) it does have an easy to use social inbox for Facebook, analytics, reporting and competitor analysis.

The analytics feature goes far beyond what Facebook and other networks tell you in their insights. As well as data on the demographics of your audience, Sotrender also shows you your top community members. I love the segmentation chart which breaks down your community into different categories - Debators, Occasional, Activists, Likers and Writers. You can also view when your audience is most active, so you know the best time and day to post your contet

I also love the tips feature, where it lists your posts with tips on how to approve for next time.

You can also create stunning reports (perfect for agencies and larger businesses) and compare your social channels with your competitors.

Sendible

Sendible

Free trial, then from $29/mth (for one user)

A full social media management tool with a huge number of integrations.

Publishing:
  Facebook Pages    Facebook Groups    Twitter    LinkedIn profiles    LinkedIn pages    Pinterest    YouTube    Instagram Direct Publishing    Tumblr    Google My Business    Medium  

Social Inbox:
  Facebook Pages    Facebook Ad & Dark Post Comments    Facebook Messenger for Pages    Twitter Lists    Twitter Mentions    Twitter Search    Twitter DMs    LinkedIn pages    Instagram  

Listening & Monitoring:
  Facebook Pages    Facebook Messenger for Pages    Twitter Lists    Twitter Mentions    Twitter Search    Twitter DMs    LinkedIn pages    Instagram  

Analytics & Reports:
  Facebook Pages    Twitter    LinkedIn pages    YouTube    Instagram  

Other features:
Official Facebook Marketing Partners, Instagram Partners, Google Chrome browser extension, Review Monitoring (including sites like Yelp and TripAdvisor), RSS Feed Importer (adding RSS feeds in bulk), iOS mobile app, Android mobile app

Similar to Hootsuite and SproutSocial with an impressive array of features. Sendible integrates with a huge number of social channels including Twitter, Facebook (profiles, pages & groups), LinkedIn (profiles, pages & groups), Foursquare, Flickr, Instagram, Pinterest, YouTube and more. You can have as many team members as you like (although you will have to pay per user above your allocated amount) and it integrates with bit.ly and other URL shorteners.

There is no free account but they offer a free trial. Be aware that Sendible includes a certain number of "services" for each plan. For the basic Micro plan you get 12 "services", with the Small plan 48 services and with the large plan you get 192 services. Services can get a little confusing, because a Twitter list stream, Twitter mention stream, Twitter Search stream, Facebook Group and Facebook Profile stream are all classed as separate services. You can find yourself running out of services very quickly.

MavSocial

MavSocial

Free Trial, then from $19/mth for 10 profiles

A full social media management tool that integrates with the Chinese network Wechat on its enterprise plan.

Publishing:
  Facebook Pages    Facebook Groups    Twitter    LinkedIn profiles    LinkedIn pages    YouTube    Instagram    Tumblr    WeChat  

Monitoring/Engagement:
  Facebook Pages    Facebook Messenger for Pages    Facebook Groups    Twitter Lists    Twitter Mentions    Twitter Search    Twitter DMs    LinkedIn pages    YouTube    Instagram    WeChat  

Other features:
Official Instagram Partners, iOS mobile app, Android mobile app

A simple and affordable social media management tool for curating, scheduling and managing your socials all in one platform. Integrating Facebook, Instagram (direct publishing), Twitter, LinkedIn, YouTube, Tumblr and WeChat, it streamlines the entire social media process from content discovery to audience engagement to reporting. WeChat integration is only available on the business/enterprise plans which start at $199/month.

MavSocial has an AI-powered digital asset management system, scheduling calendar and post recycling tools, Social Inbox, comprehensive real-time and exportable reports, and customizable team management features. Social listening to be released shortly

A mobile app for iOS and Android is available to make social media management even easier on the go.

Social Report

Social Report

Free trial, and from $49/month

Social Report launched back in 2011 and has a robust all-in-one solution covering publishing and scheduling, analytics, reporting, a “smart inbox”, team management and automation. They integrate with most networks out there, including Facebook, Twitter, LinkedIn, Instagram, Pinterest and more. They’re going to be shortly launching direct publishing for Instagram too. It's cost-effective and cheaper for teams when compared to Hootsuite, Sprout Social and Buffer.

Jollor

Jollor

Free Trial, then from $5/month

A lesser-known but nicely put together social media management tool.

Publishing:
  Facebook Pages    Twitter    LinkedIn profiles    LinkedIn pages    YouTube    Instagram    VKontakte    Odnoklassniki  

Jollor isn't as well known as the likes of Hootsuite and SproutSocial, but it's a really good looking social media management tool that integrates with Facebook, Twitter, LinkedIn, Instagram, YouTube as well as the Russian networks VK and Odnoklassniki. They don't integrate yet with bit.ly, but they have some enterprise features such as team and role management and delegation. Analytics look very impressive. There is a mobile app coming, but the website is fully responsive and can be used well on a mobile or tablet. They have a very transparent pricing scheme starting at $5. It basically costs $5 per network, and you can add extra team members for $5 per month as well as other features.

tweetdeck

TweetDeck

Free

Publishing:
  Twitter  

Monitoring:
  Twitter    Twitter Lists    Twitter Mentions    Twitter Search  

Twitter Management Only.

This used to be one of my top recommendations, but Twitter has done their best to make this less useful. But Tweetdeck is a free way of managing multiple Twitter accounts and useful for scheduling posts as well as managing Twitter Chats.

ContentCal

ContentCal

Free plan, and from $13/month

A social media & content planning solution which has recently entered the social media management tool space.

Publishing:
  Facebook Pages    Facebook Groups    Twitter    LinkedIn profiles    LinkedIn pages    Instagram Push Notification Publishing  

Social Inbox
  Facebook Messenger for Pages    Twitter Mentions  

Analytics & Reports:
  Facebook Pages    Twitter    LinkedIn profiles    LinkedIn pages    Instagram  
Note that ContentCal's reports only show data on posts posted via ContentCal itself.

Other features:
iOS mobile app

ContentCal is a great visual tool to help solo freelancers, small business owners or agencies (and beyond) manage their social channels. A content calendar is central to ContentCal, giving you a 'birdseye view' of all the social posts going out across multiple channels. It currently integrates with Facebook (Pages), LinkedIn (Pages, Profiles) and Twitter. It has very affordable plans despite some very enterprise focussed features.

Social Media Planning & Publishing Tools

Kontentino

Kontentino

Free and from $10/month

Kontentino is a content planning and publishing tool which has packed some amazing features. It has team planning and collaboration at heart, and it's perfect for agencies who want to work with their clients and get approval. Clients can approve work directly through the web app or on mobile with the click of a button. You can preview how your content looks across all platforms including all the major Facebook ad formats. Kontentino sends over all the scheduled posts to Facebook and allows Facebook to schedule them. This allows you to tag posts and do things that can only be done directly on Facebook.

Social Media Publishing & Scheduling Tools

buffer

Buffer

Free or $15/mth for Pro Plan. Business plans from $99/month

Publishing:
  Facebook Pages    Facebook Groups    Twitter    LinkedIn profiles    LinkedIn pages    Pinterest    Instagram  

Monitoring/Engagement:
No Monitoring/Engagement available,

Other features:
Official Instagram Partners, iOS mobile app, Android mobile app.

Allows you to post or cross-post to Twitter, Facebook (profiles, pages or groups), LinkedIn (profile, groups or company pages), Instagram, Pinterest or Google+ business profiles/pages. You can either post straight away or create a schedule for each social network. Buffer is an amazing tool and one that I use every day.

Social Champ

Social Champ

From $10/month

Social Champ allows you to schedule and publish content to a wide variety of networks, not just once, but many times in a cycle. You can also link up your RSS feed and set up filters.

Tool Comparison Table

Scroll to see more

ToolURLParent CompanyYear FoundedHead Office LocationFree Plan?Number of users in free planMax number of users in free planCheapest Paid PlanNumber of users in cheapest paid planMax Number of users in cheapest paid plan
Hootsuitehootsuite.comN/A2008Vancouver, CanadaYes11$45/user/mth/billed annually11
Agorapulseagorapulse.comN/A2011Paris, FranceNoN/AN/A$99/user/mth
$79/usr/mth if paid annually
2Unlimited (extra users $30/user/mth)
Sprout Socialsproutsocial.comN/A2010Chicazgo, USNoN/AN/A$99/user/mth1Unlimited (extra users $99/user/mth)
Sendiblesendible.comN/A2009London, UK NoN/AN/A$29/user/mth
$24/user/mth if billed annually
11
Zoho Socialzoho.com/socialZoho2015Chennai, IndiaYes11$10/user/mth
$8.33/user/mth if billed annually
2Not specified/addit'l user $10/mth
ContentCalContentCalN/A2014London, UK Yes11£15/mth billed annually1Not specified/addit'l user £15/mth
Social Reportsocialreport.comN/A2010New York, NYNoN/AN/A$49/mth55
Muster Pointmusterpoint.ioN/A2012London, LondonNoN/AN/A$35/£25 per month per user1Not specified/addit'l user $35/£25/mth
Jollorjollor.comN/A2014Prague, Czech RepublicNoN/AN/A$5/per mth2Not specified/addit'l user $5/mth
MavSocialMavSocialN/A2012San Francisco, CAYes11$16/mth billed annually11
Tweetdecktweetdeck.twitter.comN/A2008Yes11N/AN/AN/A
KontentinoKontentinoN/A2014Bratislava, Slovakia Yes11$10/mth33
Latelytrylately.comN/A2014New York, USNoN/AN/A$79/mth11

Comparison Tool

Find Out More

If you want to find out more then the best thing is to sign up for a free Hootsuite account. there are also plenty of tutorials and help as part of the Hootsuite website itself and on other blogs. Here are a few to get you started:

I'm also very happy to answer any questions you have, so please ask away in the comments!

Summary

So there you have it, 7 valid reasons why you SHOULD use Hootsuite. What are your thoughts? Do you use Hootsuite regularly? What are the features you like the most? What don't you like? Don't forget to have a read of my 7 reasons why you should NOT use Hootsuite and you should be in a better position to make a decision on whether or not you should be using Hootsuite.

As ever, please let me know your thoughts in the comments below!

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internetinhindi

Thanks for the article! I’m an indie author looking to drive readers to my site. ur writing piece is really helpful

ram

hi sir. It helped me learn more about Hootsuit quickly

Ashton

I am going to start with a WOW, the comparison table is awesome but the comparison tool is like 😍. Trust me I think I spend more time on that than actually exploring the tools, which i am going to do right after adding this comment. My issue with most tools is that when we post or schedule a post it does not always come out like it is shown in the preview. I can’t find a tool which would let me schedule Pinterest yet have LinkedIn. I cant even dream about having a tool for other platforms. According to the information I provided I got Agora plus, checking it out now.
Great work on the comparison part Ian.

Last edited 1 month ago by Ashton
hindidarshan

so , beautiful blog and all article on this blog are owsome. thanks to admin for sharing great post

Rohit Piple

Thanks for the post – enjoyed both posts on the topic and really cool that you have been updating the detail too – thanks Ian.

James Burns

This is genuinely an awesome blog for me. I have bookmarked it and I am anticipating perusing new articles. Keep doing awesome!

Teach Bhawani Singh

Thanks for the post – enjoyed both posts on the topic and really cool that you have been updating the detail too – I am very happy….

Arun pandey

Buddy, you need to update your article. Google+ already got shut down.
By the way, I am using hootsuite for last 1 year and it is really helpful in managing my social media accounts.

Louisa

This was such a frustrating article. It’s out of date! No more google + and the prices for Hootsuite are incorrect. Your asking people to trust your opinion, update the bases of you article.

Brian Hastings

Great post! In fact, I hired an enterprise mobility management service recently and will share this knowledge with my team as well. Keep up the good work.

Scott Kinkade

Thanks for the article! I’m an indie author looking to drive readers to my Amazon page. Would Hootsuite be the right tool for that? I also run a proofreading business I’m looking to promote.

Katherine

Ugh. I have to say that Hootsuite is one of the worst companies I’ve ever worked with. Their customer service is atrocious, it takes them at minimum three emails to respond to questions. Plus their autorenewal policy is sneaky. We’re trying get out of our contract, but because we didn’t provide notice 60 days before the autorenewal, we’re unable to. And they just won’t budge. They won’t even let us downgrade our account since we have seats we’re no longer using.

You’d think since they have this autorenewal clause, that they’d reach out 90 days before the renewal to make sure you’re happy. But no – complete silence from their end. They want to trap you so you can’t get out.

Pretty disappointed since this is a fellow Canadian company. But overall, it’s expensive, terrible customer service, and their renewal policy is terrible.

Steven Bergman

Yes, Katherine Hootsuite is a loathing company, they have absolutely no ethics, I was on hold for 45 minutes which is actually the norm for Hootsuite. I suggest legal action…

Janet

This article needs to be updated! Google Plus+ is gone, Facebook has stopped allowing scheduled posts to profiles…..

Niki

Your simple and clear narrative met my need …thank you

Religion

Thanks for the post – enjoyed both posts on the topic and really cool that you have been updating the detail too – thanks Ian.

[…] 22.30 Check out Hootsuite for your social media needs […]

[…] short, it is almost a necessary marketing tool for SMEs and startups in this digital […]

Ahmad Qadri

Old but useful until now. Thanks

Gideon MicDare

This post made me to change my mind about Hootsuite, I know the benefits now.

Patricia Ricafort

My heart skipped a beat when I saw 7 Reasons Why You Should NOT use Hootsuite. I went through the article and read this too. Thank you for your insightful perspective. I’m a new user to Hootsuite and I’m using the free plan. I post through Hootsuite to keep my facebook account active daily. I hope to maximize when engagement peaks with my country and friends but I’m still experimenting.

Efe

Hi Ian I’m checking this page one in a while and recently Hootsuite changed its pricing, again. Do you have any numbers on enterprise pricing ? Thanks

Meagan

Just read both of your articles, have been trying to decide if HootSuite or similar is right for me. I was initially suggested by a friend to use CinchShare, but I see you don’t mention it. Anyway, have been looking around to see if this would be useful for MLM sales and promotion. I regularly post my own content, but the ability to schedule posts sounds helpful for days when I’m particularly busy, or for the ability to manage multiple online Facebook parties at once – even scheduling all the posts ahead of time. What are your thoughts?

Subhash Jain

Thanks for the post..!! I also use hootsuite..!! This is wonder tool for social media scheduling.

Julia

Could you tell me which social media management tool you’d recommend for small businesses or non profits, who don’t have a large budget?

Ian French

Hey Ian:

I have read the 7 whys and the 7 why nots…still confuses. I am a poet and will soon be launching my work more aggressively via social media. I may for example take one poem and post it as a meme on Instagram or twitter…post it as a short video YouTube and FB or just straight text somewhere else. I am also lauching a blog is kind of the central hub of material.

Do U think Hootsuite is a good choice under those circumstances?

thanks in advance… Ian

Elias Park

Hi Ian,

Great article.

My question is this: I created a product and a company, it is just me for now. I consider myself a pre-start-up. I have putting all the pieces together right now and saw an add for Needls. I saw what they did and Googled it and found that Hootsuite is much more popular.

What I essentially want to do is: Whenever anyone on any of the social network platforms say keywords, I want my product to appear in their newsfeed. Needls said that they do this.

Does Hootsuite do the same or similar thing? I can’t find anything on this.

Thoughts? Much appreciated

Eli

Amna

Problem with Uploading a Story on Hootsuite

Hi everyone, While posting(publishing/scheduling) through Hootsuite, there are certain situations when the URL was shortened without creating the link preview i.e. without attaching or adding news story with the post.

The Hootsuite help agent from twitter customer support team was very helpful and he had run the URL using the Facebook debugger tool (tool used to scrape a link preview/story preview),
He suggested reaching out to my web master to correct some coding for this site and then we could try running that link again once fixed. My question is how often have you faced this issue while posting through Hootsuite?

Social Guy

Hello, i was going through searching new social networking sites and i came across this one at (http://www.sochialtyme.com). UI is great and its pretty simple to use. I hope you guys will give it a try. Thanks.

William Price

Thanks for the post – enjoyed both posts on the topic and really cool that you have been updating the detail too – thanks Ian.

sneha

I am just reviewing the prospects of Hootsuits and wondering if I can use it for more than one twiiter accounts in one go. I am a blogger and a social media manger and very new to Hootsuite

AdeyJaiye

Great post. I have not started using hootsuite yet. After reading both your article on ‘why not’ and ‘why’ use Hootsuite, i have a lot of reservations.
My brand is still very new and acquiring new and more customers is very important at this stage. Do you think signing up for Hootsuite a good idea?
Thanks

Jade Sambrook

I couldnt help but chip in here and reply to your question. Personally I love Hootsuite! It’s hands down the number 1 best social media management tool there is! You say that your brand is still very new. What does that have to do with anything? I don’t even have customers and I simply use Hootsuite to manage my social media profiles in one centralized place without having to separately log in and out and in and out of each social media platform. Its a question of efficiency and whether you want something to manage your social media, new brand or not. Hootsuite has also helped me engage with my audience, like on Twitter and Instagram, where I can easily reply to comments and retweet specific content to generate more followers interested in that specific subject (based on a hashtag stream). Because of Hootsuite my audience has grown, because I engage with my audience much more easily. Again, your brand being new is irrelevant. So you have a new job, do you ask whether buying a car to get to your job is a good idea? Because in the end it’s really up to you! You can take public transit… Read more »

laura routh

Nice article! I just started hootsuite this week, mostly to help me post to twitter without having to sit at the computer all day. I feel that it has taken over my life, when actually, I need to spend more time writing for my blog. I comb the news each morning for articles that relate to my blog and set up tweets that post every couple of hours or so. I mix my blog posts in there, too. I might choose three blog posts and tweet them twice each in a day. The news articles seldom repeat. The purpose of this is to be visible on twitter and attract people to my blog, which I need to eventually monetize. Twitter hasn’t really driven much traffic to my actual website, even though I’m gaining a presence there. My hope is that it’s just going to take time and that by using hootsuite, I don’t spend too much time on twitter, which really isn’t doing much for me, yet. I’ve used it for my Facebook page, also, but I only post to Facebook once a day, usually a news article except for the days I publish a new blog post. Does this… Read more »

laura routh

Ian, thank you for such a thoughtful response. I do use feedly and evernote in addition to hootsuite. I will check out your other suggestions,too, and again, I appreciate your lengthy, helpful reply.

Kathy Hope

Your article(s) were very helpful. My school is looking into a social media management system. We are a very small public school for students with special needs. We are newbies in this area of social media but we do have Facebook, Twitter, and Instagram accounts as well as a You Tube channel. We are hoping that Hootsuite will help us manage these accounts. As of now we would have two administers assigned to the site. At this time we are looking at the free version. So far everything I have read about Hootsuite is connected with commercial enterprises, do you think it would work with school needs? Do you have any other recommendations? Thanks!

annah

Hi Ian..i was having an assignment about social media platforms used to communicate and i fount this one interesting…im interested on knowing more about hootsuit since my husband is a business man.thanks alot about this article it really helps

[…] has analytics. Just click and you can see your analytics. According to Iag.me, Hootsuite sends you your analytics once a week, but they are often inaccurate. Buffer’s […]

Khetesh

It helped me learn more about Hootsuit quickly.

Nice post

Omkar nath nandi

I am using buzzbundle and only wire could you give me an idea how this is better than them? And how many social sharing i can do i $10 account of hootsuit?

[…] HootsuiteHootsuite is a social media management system also referred to as a social relationship platform that helps brands track and manage its social network channels. A survey from the monitoring tool Pingdom reported that Hootsuite is the top social media management system, and over 20 percent of companies are using it to manage its social media empires [1]. […]

Varun Khatri

Hello,

Thanks for the great post, nice article. I am personally using this tool brilliant tool. Please keep sharing this type of articles.

Thanks,
Varun.

Jade Sambrook

Thanks Ian for both articles listing the reasons not to use and the reasons to use Hootsuite. If I were to write an article today about the social media tools that I use, I would definitely say that Hootsuite is my #1 ”can’t live without” tool – despite its shortcomings in certain areas – just because no other tool seems to offer as much as Hootsuite does. It’s not perfect by any stretch of the imagination, but I do love how many social media profiles I can monitor from one single interface. With that being said, I really dislike how as a Canadian I am billed in US dollars to use Hootsuite when Hootsuite is a Canadian company. That’s pretty shameful in my view. So for a US citizen Hootsuite is $14.99 per month for the pro plan whereas for a Canadian it’s more like $23 a month just because of the currency rate. Same service, same program – just more expensive if you live in the same country where they have their head office. Again, quite shameful in my view! I also dislike how so many apps cost so much extra – so that if you want to add… Read more »

Larry

Does anyone in the community or newsletter here have experience with Social Owl vs Hootsuite ?

Larry

Thanks Ian,

Do let us know when you do review it.

Larry

hi Ian

Have you heard about Social Owl’s social media management tool. Its offering seems costlier than Hootsuite but not being a techie / social media savvy, can’t tell beyond this if am comparing apples with apples…if you know what I mean. Any thoughts?

Rgds

Larry

Terry

I have seen other articles that say it costs money every time you print an analytic report from hootsuite. Is that true? Are there any other “hidden” fees with hootsuite pro besides the monthly fee and the user fee?

BSolutions India

Hootsuite offers some real good services. However, the pricing of hootsuite is higher compared to few of the competitors. It offers some real good tools to help improve your social media presence.

A Word or Three

Hey there Ian! I read both of the posts. A little insight on the Enterprise pricing:

There is a one time $1000 set up fee for an Enterprise account, and then a $100/client monthly fee. If you commit to several clients, and you ask, they’ll give you a discount per client. For agencies that manage several clients/accounts, it is definitely worth it. For us, as we have interns working on social media and like the team management/approval options and we like giving our clients access to view the scheduled posts, it is a lifesaver. We pay about $375 a month to manage our several clients and while I think there was merit to the article about why NOT to use Hootsuite, it’s the closest thing to a silver bullet out there, especially with the expanding app directory.

Thanks for this insight Ian!

A Word or Three

We actually used to use Sprout Social. It wasn’t as robust as we wanted it to be, but maybe we just weren’t looking close enough. 🙂

It allows three logins per client I believe, and we allot one for our client to access and two to use internally.
I will check out Agora Pulse, as those three are our priority mediums and Jollor too. We are bringing on a new social person and we certainly don’t mind changing things up. You’re a true gem Ian!

[…] many people assigned to work on social media, Hootsuite keeps confusion at a minimum because the administrator can delegate customer inquiries to different members of the social media team. That way, no two […]

xif

what a detailed post on hootsuite. really impresive

Tim Young

Good info. My question is more about design work. I am not too tech savy and am challenged at producing eye-catching posts on Linkedin for example. Getting my posts to be sized correctly is a problem.
Will hootsuite help with this?
I am a non-fiction author trying to promote a title and therefore my budget is low but I can handle $10/mo. if it will assist with making sure posts fit properly into LI;FB;T etc.

Jamie

Good article. By publishing the costs of Hootsuite you have convinced me NOT to use it. The jump between Free and Pro is too big for (very) small businesses or content providers to be spending £7.99 a month. And charging significantly more in sterling than in dollars for a web-based service is an insult to us Brits. Until Hootsuit addresses those two issues I’ll be looking elsewhere.

Enemy of Average

Thanks for the review, dude. I cant make a decision between Hootsuite or Buffer. I like the fact that Buffer will let me post to Pinterest with their pro version. I dont think Hootsuite does at this time, but fingers crossed they will in the future!