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The Changing State of Content Marketing [INFOGRAPHIC]

Content Marketing

Content Marketing
How do you market your business? Do you produce engaging content as part of your strategy?

According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change? I was honoured to be included in this recent infographic from NewsReach. Take a look....

The-Changing-State-in-Content-Marketing-in-the-UK-2014

Infographic was taken from a NEWSREACH article (no longer live) entitled 2014: The Changing State of Content Marketing infographic.


You may be asking, how do I get started or get better with content marketing? Firstly, why not start or improve your blog? Have a read of my article on 4 Barriers to Blogging including Perfectionism and Procrastination- they really are the killers!

In addition, check out this great infographic from Ian Cleary's site, Razor Social on a Productive Day in the Life of a Social Media Marketer. I've also given some of my thoughts and recommendations underneath the infographic in the article.

Finally, check out the tool, edocr. It's a document sharing service. By uploading your documents you can easily share with others and increase your reach as well as generating leads and embedding on your own website. Have a look at my Complete Guide to Lead Generation and Content Marketing using edocr.

Conclusion

Is content marketing working for you? What's been your experience? Let me know in the comments below!

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Holly McIlwain

Ian, you had me at the first beaker. Great story-telling infographic and as a former chemist, I love the science lab theme. In the search for the holy grail of relevant, shareable, personal content, other than actual customer stories, where does one go?

Sherryl Perry

Great infographic Ian. This helps reassure me that my content marketing strategy is on the right track.

ClinicalPosters

Nice how you buried yourself in the infographic as one of many reputable authorities.

Aniketh

I think the world will go content & everybody will focus more on content. They will focus on content to an extent that they will fail to realize the distribution of this content will fall flat. Social Networks will reduce virality of brand content if it appears that those will overpower user posts in order to not lose user traffic. Traffic is the core of these networks after all.

Melanie Sammons Kross

Excellent predictions Ian, and you are very talented with design! I think your predictions are right on! Good news for content creators like me!!

Ryan Biddulph

Hi Ian,

IGs and graphic forms of content will continue to be popular. People love eye candy. Keep creating value through content and you cannot help but to become valuable in the eyes of your audience.

Thanks!

Reginald Chan

Ian,

Great infographic! I can’t agree more seriously. Content marketing is getting more important as day passes by. Not doing content marketing? You are missing something out big time!

Thanks for sharing.

[…] How do you market your business? Do you produce engaging content as part of your strategy? ISo what is the future of content marketing? How will things change?  […]

[…] See on iag.me […]

[…] “How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.” If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!So what is the future of content marketing? How will things change?… Take a look.…  […]

[…] See on iag.me […]

[…] How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!So what is the future of content marketing? How will things change?… Take a look.…  […]

[…] How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.  […]

[…] “How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.”If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!So what is the future of content marketing? How will things change?… Take a look.…  […]

[…] See on iag.me […]

[…] How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!So what is the future of content marketing? How will things change?… Take a look.…  […]

[…] How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!So what is the future of content marketing? How will things change?… Take a look.…  […]