How to Manage Your Social Media Empire with Agorapulse

The ability to view and manage a social inbox is, in my opinion, one of the most important aspects of a social media management system. With multiple social media channels, it’s easy to get overwhelmed, especially if people are engaging with you on every platform.

A social inbox combines all your inboxes across the social channels and allows you to manage all of your posts, messages, mentions and comments. It allows you to efficiently read and respond to messages from multiple platforms, all from one place.

A social media management tool also needs to allow you to listen and monitor what people are saying about you on social media, so you can see if someone has mentioned you on Facebook or Twitter without having tagged you. This allows you to track keywords and phrases, and even hashtags across all those different social networks.

Next, a social media management tool should help you to manage your community. This is particularly important for me, as 2021 is my year of community. You can see who is in your community, and who is the most engaged in your audience. It’s almost like a CRM as you can view insights into your audience, and you have the ability to add notes.

Read: #98 This Is My Year Of Community

The next thing, which is important for scaling your business, is the ability to add team members. This allows you to add individual team members with their own login and passwords. It’s also great if you have an approval system, i.e. I might schedule something then mark it for my assistant Tonia to check over before being sent out, or vice versa.

And then, finally, a good social media management tool should have analytics and reporting. This allows you to check that what you are doing is successful across all social networks.

You might be wondering whether you actually need a social media management tool.

It’s true, you could just post and track natively via Facebook, Twitter, Instagram, etc. Which a lot of people do, so it’s totally up to you to find what works.

In fact, there are some benefits to native posting as third-party apps don’t allow access to all the social media features, i.e. you can’t tag on Twitter via a social media management tool.

However, a good social media management tool will help you grow your social media empire really quickly and easily. And because it has all of those different social networks in one place, it just means that you're not getting that overwhelm. Your brain is not getting stretched and scattered across a wide area.