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The Changing State of Content Marketing [INFOGRAPHIC]


Content Marketing

Content Marketing
How do you market your business? Do you produce engaging content as part of your strategy?

According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change? I was honoured to be included in this recent infographic from NewsReach. Take a look.…

2014: The Changing State of Content Marketing Infographic

Infographic taken from this NEWSREACH article entitled 2014: The Changing State of Content Marketing Infographic


Do read the accompanying article from NewsReach called 2014: The Changing State of Content Marketing in the UK.

You may be asking, how do I get started or get better with content marketing? Firstly, why not start or improve your blog? Have a read of my article on 4 Barriers to Blogging including Perfectionism and Procrastination- they really are the killers!

In addition, check out this great infographic from Ian Cleary’s site, Razor Social on a Productive Day in the Life of a Social Media Marketer. I’ve also given some of my thoughts and recommendations underneath the infographic in the article.

Finally, check out the tool, edocr. It’s a document sharing service. By uploading your documents you can easily share with others and increase your reach as well as generating leads and embedding on your own website. Have a look at my Complete Guide to Lead Generation and Content Marketing using edocr.

Conclusion

Is content marketing working for you? What’s been your experience? Let me know in the comments below!

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About Ian Anderson Gray

Ian is a web developer, social media consulant & Partner of Select Performers. In real life he is a husband, dad, geek and runs a monthly tech meet up called Cheadle Geeks and a regular coworkers event called Cheadle Jelly. Find out more


Comments- Let me know what you think!

  • http://reginaldchan.net/ Reginald Chan Xin Yon

    Ian,

    Great infographic! I can’t agree more seriously. Content marketing is getting more important as day passes by. Not doing content marketing? You are missing something out big time!

    Thanks for sharing.

    • http://iag.me/ Ian Anderson Gray

      Thanks! Despite it being around for a long time, there are still quite a few businesses that are yet to grasp content marketing. In some ways it seems an odd way to market your business! However, as I heard Mark Schaefer once say “content is the currency of the web”. He’s right there!

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Ian,

    IGs and graphic forms of content will continue to be popular. People love eye candy. Keep creating value through content and you cannot help but to become valuable in the eyes of your audience.

    Thanks!

    • http://iag.me/ Ian Anderson Gray

      Thanks, Ryan. I think you’re right there. Instagram is definitely going to be big next year. I think we shouldn’t ignore Vine, although it will have less impact than IG. With so much content out there people are overloaded. Visual content, as you say, is the going to continue to be popular. Doesn’t say much for the average attention span!

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  • Melanie Sammons Kross

    Excellent predictions Ian, and you are very talented with design! I think your predictions are right on! Good news for content creators like me!!

    • http://iag.me/ Ian Anderson Gray

      Thanks, Melanie. I wish I could say I designed the infographic! It was designed by the team at NewsReach. However they did include one of my predictions so I was quite honoured.

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  • Aniketh

    I think the world will go content & everybody will focus more on content. They will focus on content to an extent that they will fail to realize the distribution of this content will fall flat. Social Networks will reduce virality of brand content if it appears that those will overpower user posts in order to not lose user traffic. Traffic is the core of these networks after all.

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  • http://ClinicalPosters.com/ ClinicalPosters

    Nice how you buried yourself in the infographic as one of many reputable authorities.

    • http://iag.me/ Ian Anderson Gray

      Well, I was highly honoured to be included!

  • http://keepupwiththeweb.com Sherryl Perry

    Great infographic Ian. This helps reassure me that my content marketing strategy is on the right track.

    • http://iag.me/ Ian Anderson Gray

      Thanks, Sherryl. Having a marketing strategy is so important. I am glad this helped!

  • Holly McIlwain

    Ian, you had me at the first beaker. Great story-telling infographic and as a former chemist, I love the science lab theme. In the search for the holy grail of relevant, shareable, personal content, other than actual customer stories, where does one go?

Ask me a Question!