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The Changing State of Content Marketing [INFOGRAPHIC]


Content Marketing

Content Marketing
How do you market your business? Do you produce engaging content as part of your strategy?

According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change? I was honoured to be included in this recent infographic from NewsReach. Take a look….

2014: The Changing State of Content Marketing Infographic

Infographic taken from this NEWSREACH article entitled 2014: The Changing State of Content Marketing Infographic


Do read the accompanying article from NewsReach called 2014: The Changing State of Content Marketing in the UK.

You may be asking, how do I get started or get better with content marketing? Firstly, why not start or improve your blog? Have a read of my article on 4 Barriers to Blogging including Perfectionism and Procrastination- they really are the killers!

In addition, check out this great infographic from Ian Cleary’s site, Razor Social on a Productive Day in the Life of a Social Media Marketer. I’ve also given some of my thoughts and recommendations underneath the infographic in the article.

Finally, check out the tool, edocr. It’s a document sharing service. By uploading your documents you can easily share with others and increase your reach as well as generating leads and embedding on your own website. Have a look at my Complete Guide to Lead Generation and Content Marketing using edocr.

Conclusion

Is content marketing working for you? What’s been your experience? Let me know in the comments below!

Turbo Boost your Social Media with the Seriously Social Newsletter!

You will receive an email no more than once a week.


About Ian Anderson Gray

Ian is a digital marketer, social media consultant, web developer & Partner of Select Performers. In real life he is a husband, dad, geek and runs a monthly tech meet up called Cheadle Geeks and a regular coworkers event called Cheadle Jelly. Find out more


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