How do you market your business? Do you produce engaging content as part of your strategy?
According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!
Infographic taken from this NEWSREACH article entitled 2014: The Changing State of Content Marketing Infographic
Do read the accompanying article from NewsReach called 2014: The Changing State of Content Marketing in the UK.
You may be asking, how do I get started or get better with content marketing? Firstly, why not start or improve your blog? Have a read of my article on 4 Barriers to Blogging including Perfectionism and Procrastination– they really are the killers!
In addition, check out this great infographic from Ian Cleary’s site, Razor Social on a Productive Day in the Life of a Social Media Marketer. I’ve also given some of my thoughts and recommendations underneath the infographic in the article.
Finally, check out the tool, edocr. It’s a document sharing service. By uploading your documents you can easily share with others and increase your reach as well as generating leads and embedding on your own website. Have a look at my Complete Guide to Lead Generation and Content Marketing using edocr.
Is content marketing working for you? What’s been your experience? Let me know in the comments below!