With the number of tweets per day exceeding 320 million it's not a surprise that many businesses and brands find it almost impossible to keep up with what people are saying about them and properly monitor their keywords.
Despite Twitter buying and killing many useful apps that would make our life easier, there is still help at hand. It's still possible to be alerted when someone tweets about your brand, favourites one of your tweets or links to a page on your website. Here are 5 quick tips on how to do this.
Find Out when someone Favourites Your Tweets
It used to be hard to find out when someone favourited one of your Tweets. Twitter now make this very easy, as this information is listed in your @connect list. Make sure that you switch email notifications on for when "My Tweets are marked as favorites" in Twitter's settings. They can still be a little hard to keep track of, so it's probably best to set up a filter in GMail to make them more obvious.
Find Out When someone Unfollows You
Unfortunately it's no longer easy to find out who has unfollowed you. All the tools I recommended no longer exist.
Find Out When someone Tweets near you
Find Out When someone Tweets to your Site
If you have a blog or website it's essential to track when people link to a page on your site. For example, if you write an article on your blog, and someone links to it on Twitter, it would be really useful to know so that you can thank the person and engage with them. Unfortunately, Twitter doesn't make this very easy and you can't rely on the person mentioning your Twitter name in their Tweet. Twitter's search facility is very lacking and doesn't store historical tweets. Twitter also shortens all URLs using their URL shortener, t.co and of course, people use their own URL shorteners.
It would be awesome if there was a service that showed all tweets to all pages on your website, but I have yet to discover that. If you know of any such service or any other back-link service for tweets, let me know in the comments.
Find Out When someone Tweets about your Brand
To monitor a key phase or hashtag you have many apps to choose from. Both TweetDeck and Hootsuite offer this functionality- just add extra columns to search for the phrases or hashtag. You could also use ifttt and create a recipe that could trigger an action every time someone mentions your brand. This could be a text, email, direct message, phone call or many other things. You may want to archive all mentions of your keyword in a Google Spreadsheet using the Google Drive channel. For more information on this, see my previous article on "Archiving Your Life with IFTTT and Google Drive".
How do you monitor your business or brand? There are so many apps out there and so many ways. I'd love to hear your ideas and what works for you. Do let me know in the comments below.