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5 Reasons You’ve Not Launched your Live Show & What to do about it

By Ian Anderson Gray

Confident Live Marketing Podcast

Episode 88

Episode Theme: Confidence & Mindset

December 25, 2020

EP 88 - Blog Image

Launched your Live show yet?

You've been meaning to launch your live show, but, you haven't. Chances are it's for one or more of the following reasons:


  • You don't think your set-up is professional enough
  • You don't think you have enough time
  • You don't think you're confident enough on camera
  • You're worried about not getting any live viewers
  • You feel overwhelmed and have been putting off for months

In this show, I'm sharing how you can get over these barriers and actually launch your live show with success.

What You'll Learn

  • [11:14] How important it is (or isn't) to have a professional setup
  • [20:25] How to tackle the barrier of believing you don't have enough time to go live
  • [24:30] What to do when you don't feel confident in front of the camera
  • [32:10] How not to worry about 'the numbers'
  • [37:26] How to beat the overwhelm

When You Don't Think Your Setup Is Professional Enough
Listen at [11:14]

So many of us (and I've been guilty of this) focus on getting a better camera, the perfect lighting, background and overlays. But chances are this is what's stopping you from pressing that go live button.

Don't let the gear get in the way because it's often an excuse!

The equipment is actually one of the easiest things to deal with (and so perhaps why we focus on this first). Actually, the more difficult things are getting comfortable in front of the camera and therefore it's easier to put off dealing with this part of going live.

When I started going live I was comparing myself with other people too much. But I started off with a simple webcam and microphone and added to it over the years.

Remember, it's not about the tech, it's about the value you can give, and you can give so much of it even with limited tech.

I have an amazing gear guide you can access for free and I cover all of this and much more in my course.

You Don't Think You Have Enough Time
Listen at [20:25]

There's no doubt that there's a lot to think about with a live show. There's all the planning, the promotion, the time going live and then the repurposing.

But I suggest you turn it back to the value you're giving. Live video is the one thing you can put in place in your calendar which can increase the value you give endlessly.

Lives are content repurposing and creation machines. They allow you to create content quickly and easily, especially if you're a perfectionist… because at the end of the day you can't be perfect!

You can turn your live show into blogs and podcasts for example, so it saves you time. Going live has allowed me to become more visible and provided me with so many opportunities such as speaking engagements and even sponsorship opportunities.

Lives are content repurposing & creation machines. They allow you to create content quickly and easily, especially if you're a perfectionist… because you can't be perfect!Click To Tweet

When You Don't Feel Confident in Front of the Camera
Listen at [24:30]

If you don't feel confident in front of the camera, I really believe you're undervaluing your skills.

I've had the same issue and I still get nervous, I've just learnt the skills to get over that fear. A lot of the seasoned live streamers you see, many who've been on this show, get nervous.

At the end of the day, the only way to get more confident is by 'doing', by going live over and over. It's not a skill you can learn from a theoretical point of view.

Try and turn the fear into excitement and focus. Keep going and don't worry about the number of viewers… which brings me onto the next barrier to going live...

How Not to Get Obsessed With the Numbers
Listen at [32:10]

What number would make you feel content? At what point does it get depressing or demoralising for you? Five? Zero?

My advice is, "Don't focus on the live viewers!" Particularly at the start it can be demoralising. Instead focus on your community and the replay viewers! There'll be more people watching later!

If you have two people watching live they are two real people and that's amazing! The number isn't helpful either as it doesn't show your replay viewers.

We'll cover my Confident Live Warmup Formula in the Launch Your Live Show course too. These exercises will help if you're worried about sounding boring.

You also need a safe place to practice where you won't be judged. So in the first week of the course, I'll be encouraging you to practice in the private Facebook group. It'll be all about making mistakes and having fun!

Of course, one surefire way to make sure you have as many live viewers is to promote your live show effectively. Are you telling people when you're going live? Are you making the titles enticing enough? Are you finding the best time to go live and being consistent? If you do all this you'll get more live and replay viewers. We'll cover promotion techniques in the Launch Your Live Show course too.

Don't focus too much on the number of live viewers. Particularly at the start it can be demoralising. Instead focus on your community and the replay viewers!Click To Tweet

When You Feel Overwhelmed…
Listen at [37:26]

Has overwhelm left you putting off creating your live show?

I get it. We can all feel overwhelmed but you need a plan. You need a live video show plan covering the following:

  • Who is your audience?
  • What is your message?
  • What do you want to get out of your lives?
  • Why are you overwhelmed? Are you focusing on the small things?

The big thing that helps when you feel overwhelmed is accountability to people in a group in a similar situation. I wouldn't have created 88 live shows if it wasn't for my audience and people I'm in mastermind groups with.


Connect with me

About Ian

Ian Anderson GrayIan is the founder of the Confident Live® Marketing Academy and helps entrepreneurs to level up their impact, authority and profits by using live video confidently. Seriously Social is a blog focussed on live video and social media tools. He’s an international speaker, trainer, teacher and consultant.

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