5 Reasons You’ve Not Launched your Live Show & What to do about it
Confident Live Marketing Podcast
Posted in Confidence & Mindset
December 25, 2020
Launched your Facebook Live show yet?
Youβve been meaning to launch your live show, but, you havenβt. Chances are itβs for one or more of the following reasons:
Maybeβ¦
π You donβt think your set up is professional enough
π You donβt think you have enough time
π You donβt think youβre confident enough on camera
π Youβre worried about not getting any live viewers
π You feel overwhelmed and have been putting off for months
In this show, Iβm sharing how you can get over these barriers and actually launch your live show with success.
And, Iβve got great news for you! Iβm launching a 2-week live course very shortly. As this is the first-ever Launch Your Live course, you will become a founding member which will give you many perks at a super price. Iβll help you launch your live show, get you over those barriers and much more!
What Youβll Learn
- [11:14] How important it is (or isnβt) to have a professional setup
- [20:25] How to tackle the barrier of believing you donβt have enough time to go live
- [24:30] What to do when you donβt feel confident in front of the camera
- [32:10] How not to worry about βthe numbersβ
- [37:26] How to beat the overwhelm
This episode is sponsored by Content10X
When You Donβt Think Your Setup Is Professional Enough
Listen at [β11:14β]
So many of us (and Iβve been guilty of this) focus on getting a better camera, the perfect lighting, background and overlays. But chances are this is whatβs stopping you from pressing that go live button.
Donβt let the gear get in the way because itβs often an excuse!
The equipment is actually one of the easiest things to deal with (and so perhaps why we focus on this first). Actually, the more difficult things are getting comfortable in front of the camera and therefore itβs easier to put off dealing with this part of going live.
When I started going live I was comparing myself with other people too much. But I started off with a simple webcam and microphone and added to it over the years.
Remember, itβs not about the tech, itβs about the value you can give, and you can give so much of it even with limited tech.
I have an amazing gear guide you can access for free and I cover all of this and much more in my course.
You Donβt Think You Have Enough Time
Listen at [20:25]
Thereβs no doubt that thereβs a lot to think about with a live show. Thereβs all the planning, the promotion, the time going live and then the repurposing.
But I suggest you turn it back to the value youβre giving. Live video is the one thing you can put in place in your calendar which can increase the value you give endlessly.
Lives are content repurposing and creation machines. They allow you to create content quickly and easily, especially if youβre a perfectionistβ¦ because at the end of the day you canβt be perfect!
You can turn your live show into blogs and podcasts for example, so it saves you time. Going live has allowed me to become more visible and provided me with so many opportunities such as speaking engagements and even sponsorship opportunities.
Lives are content repurposing & creation machines. They allow you to create content quickly and easily, especially if youβre a perfectionistβ¦ because you canβt be perfect!Click To TweetWhen You Donβt Feel Confident in Front of the Camera
Listen at [24:30]
If you donβt feel confident in front of the camera, I really believe youβre undervaluing your skills.
Iβve had the same issue and I still get nervous, Iβve just learnt the skills to get over that fear. A lot of the seasoned live streamers you see, many whoβve been on this show, get nervous.
At the end of the day, the only way to get more confident is by βdoingβ, by going live over and over. Itβs not a skill you can learn from a theoretical point of view.
Try and turn the fear into excitement and focus. Keep going and don't worry about the number of viewers⦠which brings me onto the next barrier to going live...
How Not to Get Obsessed With the Numbers
Listen at [32:10]
What number would make you feel content? At what point does it get depressing or demoralising for you? Five? Zero?
My advice is, βDonβt focus on the live viewers!β Particularly at the start it can be demoralising. Instead focus on your community and the replay viewers! Thereβll be more people watching later!
If you have two people watching live they are two real people and thatβs amazing! The number isnβt helpful either as it doesnβt show your replay viewers.
Weβll cover my Confident Live Warmup Formula in the Launch Your Live Show course too. These exercises will help if youβre worried about sounding boring.
You also need a safe place to practice where you won't be judged. So in the first week of the course, Iβll be encouraging you to practice in the private Facebook group. Itβll be all about making mistakes and having fun!
Of course, one surefire way to make sure you have as many live viewers is to promote your live show effectively. Are you telling people when youβre going live? Are you making the titles enticing enough? Are you finding the best time to go live and being consistent? If you do all this youβll get more live and replay viewers. Weβll cover promotion techniques in the Launch Your Live Show course too.
Donβt focus too much on the number of live viewers. Particularly at the start it can be demoralising. Instead focus on your community and the replay viewers!Click To TweetWhen You Feel Overwhelmedβ¦
Listen at [37:26]
Has overwhelm left you putting off creating your live show?
I get it. We can all feel overwhelmed but you need a plan. You need a live video show plan covering the following:
- Who is your audience?
- What is your message?
- What do you want to get out of your lives?
- Why are you overwhelmed? Are you focusing on the small things?
The big thing that helps when you feel overwhelmed is accountability to people in a group in a similar situation. I wouldnβt have created 88 live shows if it wasnβt for my audience and people Iβm in mastermind groups with.
So in the 10-day course, thereβll be a members group and 5 days of the 2nd week will be all about practice and accountability to really get you started and over the hurdle of overwhelm.
Resources
Watch Episode 88
Brought to you by Content10X
Content10X
Do you want to find ways to create more content?
You wonβt after you meet the team at Content 10x!
My friends at Content 10x are a specialist content repurposing agency, they can take one live-stream, or a blog post, podcast, or video, and explode it into a plethora of new platform-specific, on-brand content..
If they donβt do all of this for you via their service, they teach you how with their podcast, blog, book and toolkit!
Theyβre smart, responsive, creative, and effective. If you want to take the stress out of content marketing, Content 10x are the people you want to go to.
Visit www.content10x.com to find out more.
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The Confident Live Marketing Show
The Confident Live Marketing Show is a weekly live video show and podcast. Itβs aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. Weβll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.
Itβs hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. Heβs founder of Seriously Social - a blog focused on live video and social media tools. Heβs an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.