A Seriously Social Community Article by Melonie Dodaro
I'm so excited that Melonie Dodaro has written this blog post for Seriously Social. I first met Melonie back in 2015 when we were speaking at the Big Social Media Conference in Manchester (and we're both speaking at the conference in July this year!).
I've neglected the power of LinkedIn, and I've treated it a bit like "just another social network" even though I know it is far more than that. This article and infographic definitely opened my eyes up more to that power, and I hope it does that for you too. And of course, I can't wait to read Melonie's new book, LinkedIn Unlocked which has just been launched!
A 2017 study by International Data Corporation showed that 75% of B2B purchasers use social media at some point in their buying process. And, nearly 64% of firms that have formal employee advocacy programs credit that advocacy with attracting new business.
Attracting B2B buyers with social selling on LinkedIn can be a highly effective addition to your sales and marketing strategy, as twice as many B2B buyers use LinkedIn to research purchasing decisions than any other social network.
In fact, 80% of all B2B leads generated by social media come from LinkedIn.
But not everyone sees these kinds of results for reasons such as not having the right mindset or processes to generate new business from LinkedIn effectively.
To attract today’s buyer, it requires a shift in the sales dialogue from “What can I sell you?” to “How can I help you?”
Today your personal brand is more important than it’s ever been as people are looking to find out more about an individual before they do business with them.
Seven seconds is all you have to wow a potential client. Your social selling success is dependent on how your LinkedIn profile represents your personal brand.
With all of these challenges, there is still tremendous opportunity. You now have tools available to you to connect directly with your ideal prospects with the click of a button.
And while everyone has been talking about social media for years, few talk about the power of LinkedIn. I believe many businesses ignore LinkedIn for two primary reasons:
- It isn’t sexy.
- It isn’t fun or exciting.
While LinkedIn may not be exciting, getting new clients and having a successful business certainly is!
There are five crucial steps that will turn LinkedIn into a highly predictable lead generator for you; I call this The LINK Method™.
In the infographic below I will share with you the five-step process, what you need to have in your profile to attract your ideal clients, trigger events that allow you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.
Are you interested in discovering how to turn LinkedIn into a lead generation machine?
Take a look at the infographic below:
I believe that when you stop collecting connections and start building relationships, you increase trust, credibility and attract more clients. This is vital because effective social selling is all about building relationships and trust.
The beauty of LinkedIn is that it is a platform that was designed to help you find, connect and then build a relationship and trust with the exact group of people that comprise your target audience.
Yet people continue to make two very serious mistakes with LinkedIn and social selling.
Mistake #1: They rush to a sale right after connecting with a potential prospect.
Mistake #2: They never move the conversation offline, or don’t know how to, as it’s offline that you convert a prospect to a client.
LinkedIn is the premier business platform for social selling and the tips shared in this infographic represent just a small portion of the blueprint laid out in my brand-new book LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling.
In LinkedIn Unlocked you will learn a step-by-step system that will help you generate a steady stream of new leads, clients, and sales on LinkedIn in under 30 minutes a day.
To celebrate the launch of LinkedIn Unlocked, there is also $221 in free bonuses, including a companion workbook with all of the exercises, worksheets and templates provided in the book. Click here now to learn more about LinkedIn Unlocked and the exclusive bonuses.
About Melonie Dodaro
Melonie Dodaro, is the founder of Top Dog Social Media and a leading expert on LinkedIn and social selling. She’s the author of two books, including the #1 Amazon bestseller The LinkedIn Code and her brand-new book LinkedIn Unlocked. Melonie has trained over 27,000 businesses and individuals and appears on countless lists as a top sales and marketing influencer.