Does your business have a Facebook page? If so, how's it going?
Many businesses struggle to get engagement or reach on their Facebook Business Page.
Many Facebook owners have been frustrated with the fact that to reach their fans; they've had to pay- despite Facebook saying the contrary. Of course, producing killer content is incredibly important, but if you're going to get your Facebook page off the ground, you will have to go down the advertising route. Even Facebook is starting to admit that fact- I'd check out this article by Julia Campbell entitled Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans.
If you are going to go down the Facebook advertising route, please, please, please don't take the easy option and click "boost post". I promise you; you are almost certainly throwing money down the drain!
I will be talking more about how to advertise on Facebook successfully in subsequent articles, but for now, I wanted to share this awesome infographic by Jon Loomer. If you haven't checked out Jon Loomer yet and you want to use Facebook to market your business, then you need to check out his blog straight away. He has researched Facebook marketing in almost fanatical detail!
This infographic describes all the terms and tools you need to start your Facebook marketing campaign.
As a bonus, I wanted to share this interesting post from Ian Cleary on Facebook Analytics tools. You aren't just stuck with Facebook Insights!
I'd love to know what you think. I am planning on upping my game with Facebook next year and doing a lot more research. What has your experience been like? Let me know in the comments below!