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World in Lockdown – Why Social Media Analytics are Vital

By Ian Anderson Gray

Confident Live Marketing Podcast

Episode 56

Episode Theme: Content & Marketing

June 5, 2020

EP 56 - Blog Image

With much of the world still in lockdown, businesses are relying on social media even more. But how can we check that our social media efforts are working? Right now social media analytics are vital. And that’s why I am excited to have social psychologist, researcher and founder & CEO of Sotrender, Jan Zając on the show to talk about social media analytics.

Should we be pausing social media marketing? Or spending and communicating more?

And how about live video?

This episode is sponsored by StreamYard and Content10X

We Cover...

  • With the worldwide lockdown, are you noticing any social media trends or changes in behaviour?
  • With the lockdown, should we pause our social media efforts right now? Or should we actually start spending and communicating more?
  • Why should we bother with analytics?
  • What are the most important metrics?
  • For video and live video content creators, what metrics should we be looking at?
  • What should we be doing with the knowledge we get from the analytics?
  • Do we need to use a tool to help with analytics? Don't the social media channels offer analytics?
  • What does Sotrender do?
  • Why should we be considering creating video and live video content?

Watch Episode 56

Jan Zajac2

Who is Jan Zajac?

Entrepreneur, researcher & social psychologist. He is the Founder and CEO of Sotrender - a research company specialising in social media and developing social media analytics software. A frequent speaker and trainer on industry events regarding startups, online marketing and research. Dr Zajac speaks 6 languages and has visited 44 countries, most of them by bicycle.

Brought to you by StreamYard and Content10X


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About Ian

Ian Anderson GrayIan is the founder of the Confident Live® Marketing Academy and helps entrepreneurs to level up their impact, authority and profits by using live video confidently. Seriously Social is a blog focussed on live video and social media tools. He’s an international speaker, trainer, teacher and consultant.

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