World in Lockdown – Why Social Media Analytics are Vital
By Ian Anderson Gray with Jan Zając
Confident Live Marketing Podcast
Episode 56
Duration: 37 minutes 44 seconds
Episode Theme: Content & Marketing
June 5, 2020
With much of the world still in lockdown, businesses are relying on social media even more. But how can we check that our social media efforts are working? Right now social media analytics are vital. And that’s why I am excited to have social psychologist, researcher and founder & CEO of Sotrender, Jan Zając on the show to talk about social media analytics.
Should we be pausing social media marketing? Or spending and communicating more?
And how about live video?
This episode is sponsored by StreamYard and Content10X
We Cover…
- With the worldwide lockdown, are you noticing any social media trends or changes in behaviour?
- With the lockdown, should we pause our social media efforts right now? Or should we actually start spending and communicating more?
- Why should we bother with analytics?
- What are the most important metrics?
- For video and live video content creators, what metrics should we be looking at?
- What should we be doing with the knowledge we get from the analytics?
- Do we need to use a tool to help with analytics? Don’t the social media channels offer analytics?
- What does Sotrender do?
- Why should we be considering creating video and live video content?
Resources
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Sponsors
Watch Episode 56
About Jan Zając
Entrepreneur, researcher & social psychologist. He is the Founder and CEO of Sotrender - a research company specialising in social media and developing social media analytics software. A frequent speaker and trainer on industry events regarding startups, online marketing and research. Dr Zajac speaks 6 languages and has visited 44 countries, most of them by bicycle.
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