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Top Live Streaming Tips for Business

By Ian Anderson Gray

Confident Live Marketing Podcast

Episode Number: 194

Episode Theme: Content & Marketing

January 6, 2023

CLMP #194 Twitter

Live streaming is a powerful tool for any business.

Besides allowing a business owner to answer questions in real-time, it can be used to connect with potential and existing customers, build relationships, and reach a wider audience.

Live streaming is the best way for entrepreneurs looking to boost their presence. It's easy, inexpensive, and an exciting marketing tool.

Ian talks about the top live-streaming tips for your business in this episode of the Confident Live Marketing podcast. However, it is essential to understand that live streaming is not and should not be an alternative to your marketing strategy. Instead, it should be part of your overall strategy. It's a medium that lets you promote your products and services.

Listen in to learn how live streaming helps you connect with your audience and grow your brand and many other tips!

What You Will Learn:

  • [0:00] This week’s theme song
  • [0:24] Episode intro and what’s in for you in today’s episode
  • [3:16] Choose the right platform
  • [3:52] The challenge with multistreaming
  • [5:28] Planning
  • [6:07] Stand Out!
  • [7:28] Engaging with your audience
  • [10:38] Check the analytics and understand the numbers
  • [14:12] Going through the comments
  • [18:44] Understand your audience and the best ways to provide value to them
  • [21:30] Do case studies and interviews with successful businesses
  • [22:36] Be aware of the future trends in technology
  • [28:45] Call to action and ending the show

Watch Episode 194

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.


  1. John Riewes on January 13, 2023 at 6:52 am

    I once had a live show. I felt like a complete idiot – I was sitting there talking to myself, no audience, I spat and never did it again.

    • Ian Anderson Gray on January 16, 2023 at 5:19 pm

      Oh no! Sorry to hear you had that situation. Doing a live show on your own is REALLY hard, and I wouldn’t recommend doing a solo show at the start. There are things you can do to make sure you have a live audience when you go live. But it’s hard to get a new live show to go out with a bang unless you do a bit of promotional work first. I have done some live shows when I’ve had no one watching. That happened when there was a bug on Facebook. But also in the early days when just no one saw the video go out. It’s a bit depressing!

      It’s a lot easier if you have a guest – that way, you can double up the promotion. But more importantly, you can have a conversation, and it’s a lot easier that way than talking to yourself!

      But now, my aim is to create content. If no one watches me live, that’s a shame, but at the end of the show I now have videos on my channel that my replay audience can watch. And I can repurpose it into a podcast, video snippets, a blog post and more.