Skip to content

Promote, Sell & Repurpose with Kim Garst

By Ian Anderson Gray

Confident Live Marketing Podcast

Posted in Content & Marketing

December 4, 2020

EP 85 - Blog Image

Live shows can be content power machines. They are amazing for brand awareness as well as community and audience growth.

In today’s show, I am joined by the amazing Kim Garst. I’ve known Kim for over 5 years, and she’s a world-renowned marketing strategist. We’re promoting, selling and repurposing your live video shows. You’ll be able to promote your live shows to a wider audience, sell (without being cringy) and repurpose your shows.

Kim Garst is one of the world's most retweeted people among digital marketers. She is also a keynote speaker and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. Kim focuses on helping entrepreneurs make more money in their business using social and digital media.

Forbes named her as one of the Top 10 Social Media Power Influencers and she has been featured by Fox News, CBS News, The Huffington Post, Entrepreneur.com, Businessweek and Social Media Examiner.

What You’ll Learn

[12:10] About Kim’s first live experience
[18:30] About Kim’s hilarious live video disasters!
[22:00] How to get people watching your live shows
[26:30] Whether or not we should schedule our live shows
[28:56] How to sell on your live shows
[42:00] Ways to repurpose your live shows
[46:50] About some tools to help you repurpose
[50:22] How Kim uses IGTV and Pinterest in her repurposing

This episode is sponsored by Content10X and Restream

Kim’s First Live Experience
Listen at [12:10]

Kim’s first-ever live experience was at Social Media Marketing World the day Periscope was launched. She and Donna Moritz were on the way to the networking party on a pedal bike and they went live and had a good giggle!

"We had no intention of leveraging it at this point so confidence didn’t really come into it. It was only when I embraced live video as a strategy that the fear factor came in. The fear of not being able to edit the video, a lack of control.

But when I realised people were watching my lives and loving them, I also realised that people didn’t care that it wasn't perfect. I realised I could help people and they weren’t judging me. That was an evolution though and it did take me a while."

With practice, Kim feels she is now more articulate and she’s definitely able to process her thoughts better when it comes to what she wants to say in the moment. This is all a result of consistency and practice.

Kim also points out that the trolls were really bad in the early days of live video but actually that helped her. Her community really supported her and it made her realise that it’s not just about one or two bad eggs, we can’t please everybody.

When I realised people were watching my lives and loving them, I also realised that people didn’t care that it wasn't perfect. I realised I could help people and they weren’t judging me. That was an evolution though and it did take me a while. @kimgarstClick To Tweet

Any Live Video Disasters?
Listen at [18:30]

The most dramatic was a few years ago when Kim and her then business partner were running a two or three-hour training. It was in the days before multi-streaming and they were using two or three devices to go live on multiple platforms and around 9,000 people were attending the event.

Her then business partner had a puppy who jumped up and knocked everything over. But people loved it and it really ended up turning the event into something much more relatable. A bit of comic relief!

Another time, Kim was running a solo event and a box light fell over on her head! That got a big chuckle too!

How to Get People Watching Your Live Shows
Listen at [22:00]

Kim warns against worrying about the number of people watching your live video and the feeling that you’re speaking to yourself. Of course, it’s unnerving, but it’s important not to stress over who’s there (or not there) in that moment because there will be replay viewers.

Also, it’s important to think about all the content your live stream will become when you repurpose it. So keep your focus on all the people watching the repurposed content at a later date.

"But to get more people watching you have to let people know about them. Email your list and tell them when you’re going live. Create social posts, send reminders to your email list and use bots.

If you don’t have a large community or email list get into other people’s communities, get onto other people ‘s live shows, on other people’s podcasts for example to get more exposure."

Should We Schedule Our Live Shows?
Listen at [26:30]

Kim does schedule to Facebook (although she does find it a bit ‘buggy’) and to Perisposce/Twitter and LinkedIn Live and YouTube.

With YouTube and Facebook, you can see a physical post about the live show before it’s actually started so you can drive traffic to it.

And don’t forget that LinkedIn scheduling is coming soon!

How to Sell on Your Live Shows With Confidence
Listen at [28:56]

Everyone is scared of coming across like a used car salesman. Although there are some people who think all their community has dollar signs on their foreheads. Kim doesn’t want people to think she’s just out to get their money.

She focuses more on how she can make a difference. Her approach has been developed over a few years and she feels that if she can show up and serve, the money follows.

"When it comes to selling on live shows, I focus on giving value so that when I make an offer that’s going to give people more value, they’ll want to go for it. For me it’s all about the transformation I’m offering and I lead with that."

Of course, many of us give away too much value without selling.

Kim says we only need two things to sell online. Something that people want, a product or service, and the people who want it.

"It sounds simplistic but where people go wrong is that they don’t go after the traffic. They’re not putting what they offer in front of the people that want it consistently.

We’re doing people a disservice by not showing our products or services to the right people. You can’t sell what you don’t market."

When it comes to selling on live shows, I focus on giving value so that when I make an offer that’s going to give people more value they’ll want to go for it. For me it’s all about the transformation I’m offering and I lead with that. @kimgarstClick To Tweet

Ways to Repurpose Your Live Shows
Listen at [42:00]

The first consideration is what resources do you have to do this?

Kim recommends leveraging the time you spend on your live show. Whether it’s a solo or guest episode, they're rich in content.

"You can transcribe your live show and turn to a blog, you can strip the audio for a podcast, there are really high value opportunities.

You can also take some of your best quotes (quotable moments) and turn them into visual images or just take the text and tweet them out.

Pull out small snippets of video from the live and use them on IGTV too."

Some Tools to Help You Repurpose
Listen at [46:50]

There are a lot of resources out there to help you repurpose. Kim uses Descript.com.

"You can highlight a section of your transcript (which Descript gives you) and with the click of a button it will remove all the ums and ahs, for example.

Also, you can highlight a portion of your transcript and create a video clip of that particular text. You can then download that video and it’s a very quick and easy way to share video snippets.

Also it has a ‘dubbing’ function, so if you mispronounce a word you can highlight this word, type over it and it will dub your voice over the video!"

Kim also uses Invideo.io for repurposing. It allows you to put captions on your videos and resize them very quickly and easily.

For image editing tools Kim recommends Canva and she also loves Easil.com.

How Kim Uses Igtv and Pinterest for Repurposing Her Live Videos
Listen at [50:22]

Kim takes video snippets from the live shows which usually starts with a question, e.g. How do you repurpose your live video?

"We’ll then take the guests’ answer and use that snippet as an IGTV post.

They’re getting really good visibility so they give the guest good exposure and give the audience great snippets of question style content. They get the answer without having to consume the whole show.

Video snippets aren’t performing quite so well on Pinterest so we’ve been creating a smaller clip, a teaser, to drive traffic to Instagram or to the show. The highest performing videos on Pinterest are between 6 and 15 seconds long."

Resources

Restream
Descript.com
Invideo.io
Canva
Easil

This Episode's Sponsors

This episode is sponsored by Content10X and Restream

Watch Episode 85

Restream

Restream is the complete multi-streaming suite for entrepreneurs.

With Restream you can stream to multiple platforms all at the same time. They have a plethora of destinations including:

  • LinkedIn Live
  • Facebook Live
  • YouTube Live
  • Twitch
  • Periscope and so much more

You can stream from another tool to Restream and Restream will take care of the multi-streaming for you really easily. Or you can broadcast directly from Restream to your platform of choice.

Restream also has chat, analytics and a scheduler. With the chat service you can view and engage with your audience from all the destinations you stream to.

I've been really blown away by the Analytics section - this shows your stream metrics - now many viewers, watched minutes, new followers and more.
And finally, the scheduler allows you to broadcast pre-recorded video live.

To sign up and have a play, visit iag.me/restream

Content10X


Do you want to find ways to create more content?

You won’t after you meet the team at Content 10x!

My friends at Content 10x are a specialist content repurposing agency, they can take one live-stream, or a blog post, podcast, or video, and explode it into a plethora of new platform-specific, on-brand content..

If they don’t do all of this for you via their service, they teach you how with their podcast, blog, book and toolkit!

They’re smart, responsive, creative, and effective. If you want to take the stress out of content marketing, Content 10x are the people you want to go to.

Visit www.content10x.com to find out more.

Kim Garst

Who is Kim Garst?

Kim Garst is one of the world's most retweeted people among digital marketers. She is a renowned marketing strategist, keynote speaker and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. Kim focuses on helping entrepreneurs make more money in their business using social and digital media.

Forbes named her as one of the Top 10 Social Media Power Influencers and she has been featured by Fox News, CBS News, The Huffington Post, Entrepreneur.com, Businessweek and Social Media Examiner.

Sponsors

Promote, Sell & Repurpose with Kim Garst
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments