How to Use Live Video to Create FOMO

I just can't wait to have my good friend May King Tsang on the show to talk about how you can use video and live video to make people want to come to your workshop, conference or festival. She's the Queen of generating FOMO - the Fear of Missing Out.

We've talked a lot about Fear being a negative thing. So is the Fear in FOMO ok? And how can live video encourage people to come to your event?