How to Use Live Video to Create FOMO

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I just can't wait to have my good friend May King Tsang on the show to talk about how you can use video and live video to make people want to come to your workshop, conference or festival. She's the Queen of generating FOMO - the Fear of Missing Out.

We've talked a lot about Fear being a negative thing. So is the Fear in FOMO ok? And how can live video encourage people to come to your event?

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About Ian Anderson Gray

Ian is a Confident Live Marketing Coach and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Find out more

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Amanda Brown

2 years ago

I really enjoyed this episode with May King. She has identified a niche where live video is of real benefit to event organisers. Delegates will benefit from her capturing the event while they concentrate on the speakers, the speakers will benefit from having their content shared in real across social media and the organisers will showcase their ability to put on a show. It’s a triple whammy in my book. Ian and May KIng have a real rapport which shines throughout the interview.
(PS: I loved the intro with the small people!)