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How to Make Your Live Videos Look Professional

Have you ever been frustrated that your live streams don’t look as good as you would like? Maybe you look a bit washed out, or your video is pixelated? Maybe your lighting isn’t that great and you need to upgrade your camera? And what about your background?

In this episode of the Confident Live Marketing Show, I’m joined by Adrian Salisbury who is going to help us look our best on our live broadcasts!

He’s going to share the 3 key elements of a professional-looking video -

  • Your Set
  • Your Equipment
  • Yourself

It’s going to be a cracking episode!

Adrian Salisbury is the guy who makes professional-looking videos easy! Through his online training, Adrian works with solo entrepreneurs around the world helping them to look and feel their absolute best on camera!

This episode is sponsored by StreamYard and Content10X

We Cover...

  • How did you end up doing what you’re doing?
  • Do you get nervous before getting in front of the camera? Any tips?
  • Have you experienced any live video disasters? What did you learn from them?
  • We’ve talked recently about people wanting real, authentic and raw with live videos. Why does it matter that our live videos look professional?
  • What are the three parts to making our live videos look professional?
  • The Set: What do we need?
  • Your equipment - what do we need
  • Yourself?

Episode 39

Ian:
Hello. It's the Confident Live Marketing Show. My name is Ian Anderson Gray. This is episode 39. Today, we're going to be talking about how to make your live videos look professional. We've got Adrian Salisbury on the show, which I'm really excited to have him on, to talk about all of this. But just first, before we get on with that, I just wanted to share with you that in a couple of weeks, I'm going to be going to Social Media Marketing World. In fact, Adrian is too. It's just around the corner. This is my sixth year attending and my fifth year speaking. Really, really amazing conference based in San Diego. My presentation is going to be on how to create a live video show: tips, tools, and techniques to succeed.

I'd love to know if you're going to Social Media Marketing World this year. Let me know. It'd be great to meet up there. If you haven't got your tickets, you're still not too late. You can still get those. If San Diego is just too far away for you, then you can get virtual tickets. If you want to find out more, if you want to watch Social Media Marketing World in the comfort of your home in your pyjamas, all you need to do is go to iag.me/go/smmw. It'll be great to see you there.

Sponsor: StreamYard

It's also time to mention my first sponsor of the show, which is StreamYard. StreamYard is one of my top recommended live video tools as a web app. This runs within your browser. Because it runs within your browser, it works with for both Mac and PC users. There are other tools out there that will work specifically on either Mac and PC, this works on both. It's incredibly easy and simple to use. It has amazing features such as being able to highlight comments on the screen, being able to add your own titles, having up to five guests on your show without any extra software, being able to share your screen and your brand colours. You could stream to Facebook, Periscope, LinkedIn Live, and YouTube, and you can also use green screens. All of that is on the free version, which is awesome. The paid version gives you even more features including being able to add your own logo, overlays, backgrounds, videos, and multi-casting to up to five destinations. So, you could go live to LinkedIn Live, YouTube, and Facebook all at the same time.

Now, assuming you all have got a great deal for Confident Live Marketing viewers and listeners, you get a 30 day trial and 16% discount on annual plans. If you want to have a little play, all you need to go is go to iag.me/streamyard. Thank you StreamYard for sponsoring this show.

Adrian Salisbury

Who is Adrian Salisbury?

It's time to get Adrian onto the show. Adrian Salisbury is the guy who makes professional-looking video easy. Through his online training, Adrian works with solo entrepreneurs around the world, helping them to look and feel their absolute best on camera.

Ian: Adrian, it's great to have you on the show.

Adrian: Hey, good to have me here, Ian. Thank you.

Ian: You're dialling in from Peterborough, aren't you? In the UK?

Adrian: That's right, yes. About an hour north of London, I have to explain it to people.

Ian: That's true. There is life outside of London in the UK, isn't there?

Adrian: I know. But it's amazing how many people come to England and don't get outside of London. "I visited England, the UK," and all they did was go around London. And you think, "There's so much outside." So, I'm trying to pull people out whenever they come.

The Confident Live Quiz

Ian: Absolutely. Definitely. It's got to happen. It's time to start the quiz, the Confident Live quiz. You know all about this. I did mention we were going to have this. Although you do not know the questions, so this is-

Adrian: I don't, no. Just think, I didn't see questions.

Ian: These are just some very simple questions so that we can get to know you. Are you ready?

Adrian: I am.

Ian: Here is the first question. What is your favourite type of food?

Adrian: Indian.

Ian: You're my man. Indian is my favourite food. If you could-

Adrian: Is that the correct answer?

Ian: It is the correct answer.

Adrian: Did I get it wrong then?

Ian: No, you can't. You can't. No, no, this is good. Well, I've got another sound effect ... which is that one. If you had to choose a particular Indian dish, what would it be?

Adrian: Well, at my local restaurant, they've got this new speciality. It's called their Railway Curry. It's actually got lamb pieces that are all on the bone inside, so it's a really nice curry. I'm actually taking my daughter there on Valentine's. We started a tradition probably about 10 or 11 years ago. She's 23 now and I still take her out for Valentine's, so we're heading there, and that's what I'll be having on Friday night. My poor wife stays at home, bless her. She's very happy to do so. It was her idea in the first place, so I blame her.

Ian: That's really sweet, I like that. I'd definitely love to do that with my daughter. You're never too old for that kind of thing. Okay. Next question. I think I know the answer to this. Mac or PC?

Adrian: Mac.

Ian: We've had quite a few "boths" recently. We had a PC user last week.

Adrian: Really?

Ian: Which was great. Great to diversify things.

Adrian: Yeah.

Ian: Being a creative ...

Adrian: I'm totally lost on a PC now. It's bizarre how different they feel. Yeah, totally Mac.

Ian: Oh well, there we go. That's great. Okay, next question. Your favourite kind of music.

Adrian: I actually like a bit of cheesy pop music to get me and my playlist.

Ian: Cheesy pop. Like that, yeah. You can't beat a bit of cheesy pop.

Adrian: That's right.

Ian: Any particular era? Would you say '70s, '80's?

Adrian: I do love the '80s. We did a quiz. My kids can't get over how good I am at quiz. Just with that first few seconds and I know every song. I'm definitely an '80s geek.

Ian: Yeah, '80s. '80s and '90s, I'm quite into those. Right. Next question. This is the difficult one. Are you ready for this? If you had to choose, which one would it be? Would it be a banana or a Krispy Kreme donut?

Adrian: Oh dear, definitely not the banana. Although I should be saying that I'm actually trying to lose some weight maybe, because Social Media Marketing World. Right now, I ought to say the banana, but definitely not what I would prefer.

Ian: Well, if you're going to go to Social Media Marketing World and go to San Diego, you're not looking to lose weight. That's all I'm going to say. Oh my goodness. The portion sizes are something to behold.

Adrian: Oh really? Have you ever had anybody say banana in that question?

Ian: Yes, I have. Yeah, at least a couple of times.

Adrian: Really?

Ian: Yeah. Although some people just don't like either, so there we go. Not to make you feel guilty or anything, but you know. Okay, next question. Favourite kids TV programme.

Adrian: For me or what my kids?

Ian: No, you. What would you say?

Adrian: My favourite kids TV. Yikes. I can picture it, I can't think of it.

Ian: Put you on the spot.

Adrian: Totally, yeah. Totally.

Ian: Is it a cartoon?

Adrian: Cartoon, yeah. Definitely a kid's cartoon.

Ian: What is it? And tell you what-

Adrian: That kind of thing.

Ian: If you remember, you know what's going to happen?

Adrian:  Disney films.

Ian: You can remember later on. You'll let us know and I'll put it in so [crosstalk 00:07:56].

Adrian: I know. I'll be laying in bed tonight and remember it.

Ian: I know. I'm sorry to put you through that turmoil. Okay, we're nearly there. Next question. Who is your favourite classical composer? We've had cheesy pop to classical composer.

Adrian: You've definitely got the wrong person. I don't think any of them would make my favourites, I'm afraid.

Ian: We definitely need one of those, that sound effect. That's okay. That's cool. And then the final one, which if you're a geek, you'll love this question. Which is your favourite app? If you had to choose one app, what would it be?

Adrian: Ecamm Live.

Ian: Ecamm Live. I like that.

Adrian: Definitely.

Ian: I like that.

Adrian: Kajabi and Ecamm Live are two things I could not do without, but I wouldn't call Kajabi an app particularly.

Ian: Wow, we'll give you that. We'll give you that. Anyway, that's great. Well, thank you, thank you.

Adrian: Did I make it through to the next round?

Ian: You did, you did.

Adrian: Or am I out?

Ian: You made it through.

How Adrian Got into Professional Video Training

Ian: I think it's time to get on and ask you some questions. You talked a little bit about this before we started, but how did you ... You started off as a photographer. How did you get into what you're doing now? Can you give us a bit of a potted history?

Adrian: Yeah. Always enjoyed teaching and helping people. I'd be on holiday and watching somebody awkwardly with their camera trying to take a photo, and everything in me wanted to go over to them and just go, "Can I help you with that?" I started teaching photography, used to do it in person, and then wanted to create an online course, which meant I had to make videos. Actually I joined ... Do you know James Wedmore, Business By Design?

Ian: Mm-hmm.

Adrian: I joined his programme to sell this or promote this photography course. Very quickly people were going, "How are you doing in your videos? You really stand out on video. What's going on? You need to show us how to do this." And so, I quickly pivoted and put the photography course on hold, it's still there somewhere, and started teaching. So only two and a half, maybe three years ago, I guess, was when this was happening. Just really teaching what I know.

Adrian: So, no film background, no ... I haven't been making movies and things like that, but I think that helps actually, and I think people resonate with that because I'm not talking overly technical to them. I'm able to keep things simple and they can ... A lot of people have said to me on my YouTube videos, "Your videos, I just get them. I understand them. You talk my language," rather than it being "I need to go off and google what you're talking about".

Ian: That's really important, isn't it? Because I see so many videos out there, so much content out there that is aimed at the geeks and goes into so much technical, which there's a place for that, but there's a lot of people out there that just want to know, like, how do I switch my camera on? Or, how do I get better lighting? They're not interested in technical things like colour temperature, not that ... I don't even know what that is, really, apart from how what the colour ... Anyway, you can tell me about that later.

Adrian: I can demonstrate it on Ecamm.

Ian: I'm sure you can. But you can get onto those geeky things later on. The title of this show today is How To Make Your Live Videos Look Professional. It was not so "How to get the colour temperature exactly to 2,500K or whatever that means. I don't know if I'm using the right terminology there. So, that's important, isn't it?

Adrian: It is.

 

Live Video Nerves & Disasters

Ian: When it comes to video or live video, you've obviously done a lot of it. I always like to ask people this question, my guests on the show. Do you still get nervous doing it? Getting in front of the camera? Have you got any tips for people when it comes to the whole nerve thing, the fear of getting in front of the camera.

Adrian: Yeah. I started out through YouTube, really. I'm very passionate about YouTube. I love to make "How To videos" and really being at the other side of it, so I'm enjoying making them back now. I don't have any nerves putting together a YouTube video because at the end of the day I'm sitting here in the room on my own, I'm totally in control, I'm recording it. If I don't like it, I can delete it. I don't find it any harder than standing in front of a mirror and talking to myself. So, not on that level.

Take it to live, and yes it's different. Certainly coming on as a guest, like this isn't so bad because we know what we're talking about, but it's more that feeling out of control that I'm not so good at. If I'm doing a live and I can ...

My tips, really, is about preparing and getting everything ready in advance. If I'm doing a webinar or I'm doing a Facebook Live or something, in Ecamm I've got all my scenes ready to go, I've got my notes in front of me, I've checked all the tech's working. All that preparation just eliminates, really, as much as possible, things that can go wrong.

Although having said that, my very first webinar, I thought I was being really clever by turning off some of the things in the house that were on the wifi at the time. Without realising it, I unplugged the router, and so after all this big launch that I'd done, I started the webinar and literally about two minutes in, the whole lot just died on me. I could've cried. I ended up going round to my father-in-law's house, I'm sort of saying to people, "Hang on, I'll come back." I literally jumped in the car, drove round to my father-in-law's house, plugged into the internet there and about 10 minutes later, was up and did the webinar. Actually, people loved it. It was the fact that you would do that.

Ian: Well, sometimes when the tech disasters happen, often when the tech disasters happen, we learn from those experience. But also, and this is going to be one thing I want to ask you, the whole ... We've been talking about embracing the flaws and when things don't go quite so well and stuff. Actually when things go wrong, it's not the end of the world. It actually can be quite fun as well.

Adrian: Yeah, definitely-

Ian: Maybe not at the time, but ...

Adrian: No. But it's the best way to learn. I've just been in saying this in this Ecamm Academy to people, you actually want it to go wrong because that's what you learn from. And all of a sudden, a notification goes up on your screen while you're screen sharing, next time around, you're going to make sure that you turn your Do Not Disturb on and things like that. You've almost got to learn that way.

Ian: I think you're right. I think you're right. A lot of people are asking me what software am I using. Am I using Ecamm Live? Am I using StreamYard? I'm actually using both because this is who I am. I like to test all the different live video tools out there. So yes, I'm using both at the same time, which is not necessarily to be recommended. I'm a big fan of keeping things simple, except when it comes to myself and I always ... I'm a complete hypocrite. You've kind of mentioned one disaster. Are there any disasters that you've had where, particularly with live video, and what did you learn from them? Because I think you're totally right about learning from those experiences. Actually, I would say if you haven't had any disasters, you're probably not doing-

Adrian: Pushing it.

Ian: You're not pushing it. I mean, you probably need to be doing it more regularly. Would you agree with that?

Adrian: Yes. I've had loads of things go wrong, mostly usually down to microphones not being on or something like that. But again, I end up with post-it notes all around the screen, so make sure the mic's turned on. Little things like that that can actually ruin a recording. I did one ... There's a setting inside Ecamm Live that does this echo cancellation and there's a way that I can mess it up so that it won't let me do echo cancellation on it. And I got a guest on who was doing me this glowing testimonial. Someone said, "There's an echo." When I looked at it and realised what was going on, it was too late. When I listen back to the recording, I can't use this thing. So yeah, there's been a few real clangers like that and here it's me supposed to be talking about pro video. Even more you feel the pressure to get it right.

Adrian: But like I said earlier, you've got to go through that because you can't foresee it until it happens. I can say to somebody, "Check your microphones and make sure you don't have notifications on," and things like that. But until they've actually been in there and it's all falling apart and they've had that "ahhhhh", they won't remember it.

Ian: That's the truth. I'm still learning things today, and I'm sure you are too. Things like, I'm still trying to work out the best setup for me and then making sure that everything's working. We had a few technical issues with the sound effects and things like that.

Adrian: I can see that my connection on your screen, how much my connection's dropped out, but I popped in with a ethernet. We rely so much on the internet, don't we?

Ian: Yeah. It's quite funny really. We're talking about producing professional-looking videos, but at the end of the day, there are still things that are going to go wrong. Even if you sort out your internet and you have a nice checklist in front of you, there's still the possibility that things will go wrong. I've had a situation where, like we had a lightning strike. I was doing a big webinar, a really important webinar, and the internet went down. There was nothing I could do about it.

Adrian: No.

Ian: So, me, always says tech disaster can be a mess sometimes and frustrating. It can be frustrating, but the thing is that it happens to all of us. It's happening to us a little bit on this show, but it doesn't matter at the end of the day because I think we could all identify with that, so thanks for that.

Adrian: Another reason to prerecord videos actually.

Ian: Yeah. I want to ask you this before we get on with ... I know you've got some really cool things to share with us.

Adrian: Hopefully.

Professional vs Authentic?

Ian: You do, you do. I know you do. We've talked a lot about ... We've had some guests on the show recently talking about being real, being authentic, and embracing the flaws when it comes to live video. A lot of people are fed up with the slick marketing videos, so I wanted to ask you. We all want to produce professional looking videos, but is that actually what people want? What's the point? What's the advantage in making our videos look professional? I mean, your camera and your background look amazing, but does that actually make a difference in the long term?

Adrian: Yeah, absolutely I believe so. In fact, Ian, when we got on the call a few weeks back, the first thing you said was, "Wow, you look really good on that. Your backdrop looks good, your camera." That's what I get all the time. This is the impact that it has and I can turn [inaudible 00:18:09] light. This is why I first got into this, was people going, "How can your videos look so good?" I'll do a YouTube video, I've been in groups where I'm talking and the comments are going, "What camera are you using? What are you doing?" People are interested in it and they do want it, and I just think it helps you to stand out. There are so many people are making videos now, that I reckon to stand out and really be seen as an authority and an expert, yet this to me is a very quick way to just catch someone's attention, and it doesn't need to be hard and complicated to get to it.

On the flip side of it, honestly I watched, probably six months ago now, I was expecting ... I won't say who it is, but I was excited to see this live, this interview that I was going to watch. This guest came on and she's there in front of this big window, really bad lighting coming over her. I can only imagine she lit the lens that she was looking through because it was such a ... Honestly, I've never seen anything like it. You would've thought the microphone was either under the room, there's a dog yapping. I couldn't listen to it. And I thought she'd probably got some great content to share, but I couldn't ... I was totally put off by just this ... If that's being real and raw, then I'm not convinced.

I think it's not so much about professional in the sense of a newsreader style. It's just trying to be your absolute best. Ian, you would say the same. If we showed up ... If I was meeting someone as a one-to-one meeting, I'd think about what I was going to wear, I'd make sure that I got my laptop ready and got a presentation ready and things, I'd probably think about where we're going to meet actually, as well. You do put that in because that first impression is so powerful. I won't turn up and meet ... trackie bottoms and with the laptop that's just about to die on me. So yes, I absolutely, and I hope that I come across ... If you meet me, when you meet me at Social Media Marketing World, I hope that you would say, "Actually, you're exactly the same as you are on video." To me, that's how you still be transparent and authentic.

Somebody said to me once actually, one of my customer's said, "When I watch you on your webcam," which is what you're looking at here. He said, "I feel like I'm watching a video." But he said, "When I see you through the camera, it's like you're there in front of me." And I thought, "Brilliant," and I captured that as a line to use, really, because it is that. It's getting it ... We're all about building [inaudible 00:20:42] trust with people, and if we can make this feel as natural and real in front of them, then it's really just high quality maybe more than professional.

Ian: I like that. And I like where you said about standing out, because I think there's so much attention being sucked away from us on social media and all these channels, YouTube and everything. It's that to actually stand out is really, really hard. We had David Bain on the show quite a few weeks ago talking about how to create marathon live shows. He felt that doing four-hour, eight-hour shows was one way to stand out, definitely, because there are not that many people doing that.

Adrian: No.

Ian: But also just making sure that your videos look professional. And also making sure that the quality of what you're saying, you're actually delivering value as well.

Adrian: Totally.

#1 The Set

Ian: In this episode, we're going to be focusing on the look and the visuals, aren't we? I know that you said to me before that there are three main parts to making your live videos look professional. Can you share what those three are? And then we can maybe focus on the first.

Adrian: Yes. Very simple. Your set, meaning what this that's going on behind you really, and where you're filming. Your equipment. And yourself.

Ian: We can focus on that first one. The set. If you're watching live or watching replay, or indeed listening to the podcast, let us know maybe what you're using in terms of your set. Are you using a particular camera, microphone? What's been your experience? I'd love to know from you, because I've had as my experience ... not always good. So yes, where would you start when it comes to the set? Because set, to me, sounds TV, studio, like studio lighting and all this kind of stuff.

Adrian: I use it because I can't think of a better word, really, the place where you film. It can be a bedroom. Actually, I'm going to show you, if that's all right. I know that podcast listeners won't be able to benefit from it, but I can show you a couple of behind the scenes shots of where people ... some of my customers are actually working.

Ian: We can describe these to our listeners, of course.

Adrian: We can, yes.

Ian: So that's fine.

Adrian: Absolutely. Or maybe you put a link that they can come over and watch it as the video is worth it.

Ian: Exactly.

Adrian: If they're really sitting in there, kind of going, "Oh, I want to see this."

This is Sabina, one of my customers. You can look at this and think, "Wow, she's got this amazing studio that she's recording in here. I could get going if I did that, but I'll wait until I've moved and got a studio." Well, this is actually where Sabina is filming. I love this, and I use this example all the time because so many people use that as an excuse. You mentioned earlier, procrastinate and putting it off because they haven't got the tech. Well, equally so, people would say they haven't got the space to do it.

But here is Sabina, in a spare bedroom. Her camera, those of you that can't see this, I'm just showing a picture here of Sabina's spare bedroom. She's got a tripod on a bit of board on the end of the bed and a couple of lights. Her set is really based on one of these vinyl backdrops that you can put behind you. It just gives an amazing impression.

Adam has become a good friend of mine through the Academy here. Adam sent me this because he'd just move house at this point, but he needed to get some videos going. Again, he just sent me this picture afterwards and said, "I've got to let you see what's going on here." This is him in his room. Literally, his camera is there on the tripod in the middle. And there's all these moving boxes and things all laying around. Again, it doesn't matter because nobody sees it. All that matters is what's going on for this two-metre space right behind your head.

I've got another one just here. We'll leave it on this one. You can look at John here and think ... Actually, he's got this brick wall going on behind him. It looks very similar to mine actually, but I love this because ... Ian, you would resonate with this. This is just a UK typical garage at home with lots of ... Well, I don't mean that your garage is like this, but in terms of the space, I think it is-

Ian: Mine is worse than this.

Adrian: But he said to me, "I've got a brick wall like that. I could use that." And he literally shoved everything up the other end of his garage here so that he got a bit of space to film in. I just love to show these examples just to say to people, "Look, you don't need this fancy set. You don't need to be in a studio. Actually, if you can just ..." Doesn't matter if there's boxes and beds and all sorts laying around over there, as long as this bit behind you is ... You've thought about it and you've actually considered what is going on in this. Does it add to your story? Does it complement you? Or is it distracting and making people go, "Has he really got that behind? What's that over there?"

Ian: That's really helpful. You don't have to have a proper studio. Well, these are their proper studios. But I think that in our minds, that we can only start our live video shows or any kind of videos until we have a proper studio. You've just showed us that you can make do with what you've got. One of the things that I've ... I mean, I'd love to actually show. Maybe in my next show, I'll actually show where I am filming from. It's the spare bedroom/office. Just because of the situation that we're in, I actually have decided, "Do you know what? I'm just going to use a green screen." Although green screens are ... you got to get the lighting right, but actually my background is actually really boring. It's either that or a very messy bookcase. So, that's what I've done. There are other situations. You could use a green screen, I suppose.

Adrian:
Yes, absolutely. Again, in Ecamm Academy just a few weeks ago, we've been doing this and loads of people are going out and getting green screens. You can just get these downloaded, you can get images and things just as background. You can actually put video behind you now, just looping.

Ian: Deposit photos or something like that?

Adrian: No.

Ian: It'll come back to you. We'll put it in the show notes later. It's just one of those days. Pexels, on Splash?

Adrian: And Splash. There you go.

Ian:
There we go. We got there in the end.

Adrian: I've got another brand going through my head which ... yeah. But it's trying to get that green screen right. So, it's shot at the right angle for instance because quite often the photo might've been shot from above and then you're sitting there straight on, and the proportions look weird. It doesn't work. I had a great one, one of my ... Haven't got it here to show actually, but one of my customers recently came up with one that was like panelled boards, but it was just the right ... It looked like it was there behind it, because the proportion was right. There's a few things to look out, but you can easily just pull them in and try them. As you say, it's so easy now, isn't it, to be able to bring that green screen in, in a lot of these programmes.

Ian: These things don't need to be expensive. The green screen I've got, I've got the old [inaudible 00:27:13] one. It's not cheap. It's over a hundred pounds, or a hundred dollars. But when you think about how much it would cost to do other things in the place and yeah, you just ... Sometimes the low tech is what you need to focus on. For example, I've got a very state-of-the-art standing desk that I use for all my live streams. It basically is four box files and I put my laptop on top. The great thing is, it's adjustable. The height adjusts. I just take one box file out and it goes a bit lower. It's great.

Adrian: Well, I'm a step on from that. I got from IKEA one of these standing desks, but it's a little ... handle thing down there, so I have to kind of do this, but it does lift up and down. Partly because I did a lot of tutorial videos where I wanted the desk to be more a work-top height, so I use it for that. But actually, it allows me like this, to be able to ... one of the things I ... If I wind this up a bit, you would see my monitor starting to come in at the bottom of the screen there.

Ian: Yes.

Adrian: It allows me to put my desk lower than I would use it normally, so that my camera can stay eye level and just keep the monitor below it, which it makes it very easy. So actually, my camera is literally on the tripod just near the side of my computer here. Really, no higher than the webcam would be, if it was perched on the top.

Ian: That's obviously really important because what you don't want is when you're looking at your guest, you're not looking at the camera. It can look very disconcerting, which is not so good.

Sponsor: Content10X

I t's time to mention our second sponsor, which is Content10X. Content10X are experts in content repurposing. They've been sponsoring this podcast and show pretty much from the beginning, and I'm really thankful to them.

It's a great fit because live video is a great format to repurpose your content with. Once you press that End Broadcast button, once you've done your live video, you can then turn it into a plethora of different content, whether that's a podcast, which is what I do, or videos and YouTube, or social media images, that kind of thing. Content10X, they basically offer a full end-to-end content repurposing service. They could turn your live show into a blog post, which is great for SEO and traffic. Podcast episodes, videos, social media images. This helps you reach new audiences and of course, saves you time so you can focus on building your business.

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#2 The Equipment

Ian: Now, we're going to focus on the second ... which I think you said, was equipment. This is where a lot of people get excited about. Just before we do that, [Carrie 00:30:15] saying, "I find videos to use for background so much fun." Yes, I found one of me that looked ... found one where it looks like I'm flying through space. I'm not sure how practical that is but ...

Adrian: I did a really fun one actually. I did a video clip here. It just looked like it was my wall going on behind, and I just came in at the side and kind of did this wave and then disappeared off again. So, I'm slipping in, there's the green screen here, I'm talking away, and then there's me, comes in behind and ... You can have a lot of fun with it.

Ian: Definitely. We need to talk about equipment. We've got some ... Fiona Lucas. I'll just bring in what Fiona's been saying, what she uses. In terms of a microphone, she uses the Yeti Pro. She uses a Logitech Brio webcam, ring lights, and she uses StreamYard or Zoom for the live streaming. She's also asking a question about the best lighting for green screen. I was talking earlier that I think lighting is really important, although I think the camera ... I think you're going to tell us all about the cameras as well, which I'm really excited about. She was saying, "I have the same green screen that Ian has, but I need it pretty close to me. But the fluffing waving edges around my hair are so annoying." I find the green screen option in Ecamm is amazing, and that really helps. But camera is important to ... So, tell us all, Adrian. We need help.

Adrian: Yeah. And I know you've touched on ... I think when we originally connected, actually months back I think on Ecamm, just in a chat really. You were saying about lighting being something you're interested in. I would actually say that the camera is more important than the lighting. I use two fairly small LED panel lights. What I did, Ian, I'm very happy I've got an equipment list here that shows all of the kit that I have with links to various Amazon stores. If people are interested at the end, we could make that available.

Typically, people get these soft box kits with the corkscrew bulbs in there, and it's a fixed colour coming through. It can actually make you look very pink or even kind of a purpley cast coming through, because the colour isn't matching the lights and the ambient light coming into your room. I choose these ones that have a variable colour temperature on them. Actually, the ones I've got have got a remote control that I can work from here, so I can actually sit here and I can adjust the lighting on them, which is brilliant when I'm working with a student and they're actually ... I can see it's really hot-looking and I need to take that down. These are the lights that I'm recommending in here. They're not a lot. They're not silly money. $220 is for two of these on their stands.

Great little lights, but definitely ... I mean I wouldn't use ... I rarely take these over 40% power. They're not doing a lot. I'm all about trying to use the ambient light that's already in your room and would be saying if you've got light that you can work in anyway, so that you could write in it, you could work at your computer in this light. It's not like being in the dark. Then actually, leave those lights on and balance these video lights to match the colour of those, so it creates this very natural look, and you're not getting this warm look going on behind while you got a cool look coming in on the front. This is where your colour temperature comes in. While I wouldn't geek out on it in that sense, I do think it's important to try and match this here. You can only do that when you get lights that have got a colour temperature setting.

Ring lights. I've got a video somewhere where I'm really slagging off ring lights I'm afraid.

Not so much because what they are and what they do, but I think there's a pattern of entrepreneurs that just kind of stick a ring light in front of them and think that's going to be all that's needed. And it's not much different to having that photo taken when you've got flash coming straight at you. They are designed to be the only light that you have, they're a field light that's designed to take out shadows and things based on other lights that are coming in. Certainly if are a glasses wearer, you can't have those things in front of you because it's just going to have this ring around your eyes. You don't get ring lights that have a colour temperature, variable temperature on them. For that reason, I'm kind of dismissing them.

Ian: Do you think ring lights are like a quick and easy option for some people who are ... certainly for if you're not wearing glasses. I avoid ring lights because I wear glasses and they just don't work for me. I've seen some people get away with it. They've had a good experience.

Adrian: To be honest, if you wear glasses, any light in front of you, whether it's a ring light or a rectangular one sitting on top of the camera, it's going to come back into your glasses. I try to position mine, again I've got a video on YouTube talking about how to position lights if you wear glasses.

But just putting them higher and out to the side, so hopefully, they're not really being caught in the reflection. Yes, there is that kind of quick setup. But again, my whole thing really is ... And I started doing this when I was just scripting out this video for going around my studio. I know I should be saying, "Just get going with what you've got." But honestly, I think there is such an impact and it's such a difference when you do show up with high-quality lighting and cameras and things. I would encourage people to get going with this kit. Make the investment and actually start doing it as soon as possible.

What I've seen people doing actually, and I meant to mention this earlier on, is actually customers that I'm talking to, that will go, "Actually, now I've seen how good I can look, it's actually really helped my confidence, and I'm excited to be making videos. I didn't know I could look this good on video." So, I think there's that element as well. It's not only what your audience think to you and their conception of you, but it really helps your confidence when you ... It's like getting a photoshoot done, isn't it? As a photographer, there's plenty of people that I've spoken to that have said to me, "Sorry, I don't do photos. I don't take a good photo." And then I'll catch something. And they go, "Oh, that's really nice actually. Could you send that to me?" Actually, we like to look good on a photo. It's the same with video.

This is my whole thing really, with this ... I'm talking about an investment. It's about $1,200. It's really, with the kit that I've got around me here, so it's not silly money. Buy it once, and then every video is going to look like it. You won't be looking back in six months going, "But those videos look really bad now."

Ian: Well, there. So yeah. If you want the link, I'll be putting this in the live show notes. If you go to iag.me/39, it will be there. Do check that out because you produced this really an amazing equipment list. Just before we go on, I just want to say Kelly Baader is here. She is just saying, "Two of my awesome friends," great to have you here. Great to have you, Kelly. She was one of my first ever guests on this show, which is great.

Adrian: Really?

Ian: Fiona Lucas shares ... I love this story. She was on a live stream the other day, this is on LinkedIn. The gas lift on my chair started to release. I was slowly sinking, which was great. She says I have two ring lights on each side of me, and mine does have a variable temperature, so that's an interesting one.

Adrian: Okay, interested. Didn't realise they did. I know you can get a yellow filter that goes over it, yes. Whether it's a square or it's a circle, it's giving out lights. My problem with ring lights, as I say, is the kit with the phone holder in the middle of it and people just go, "Right, I can get going with that." And there's this dark rim going on behind them while they're trying ... If they try and turn it up, then they get totally blown out before it gets to the back. It's knowing how to use them.

Ian: That's cool. So, we've talked about the set and we've talked about lighting. But we haven't really talked about cameras yet. We've had quite a few people talking about what they're using. We got Mark also, he uses Sony NEX-EA50. He's using a Windows PC, softbox, green screen, Sennheiser mic 650, and vMix, which is very scary, but it's a great piece of kit if you're PC.

Adrian: Wow, I think you're...

Ian: Yeah. Stefan Thompson earlier said he uses a Canon 700D, a Mac, green screen, which is great. I think on LinkedIn, somebody mentioned something, what they're using. Oh yeah, that was Fiona. She was using Yeti Pro, Logitech Brio, ring lights, StreamYard or Zoom. So, help us with cameras.

Adrian: Remind me. Was it the M50 that you mentioned you were looking at recently?

Ian: Yes. A lot of people have been recommending and using the M50. It's used a lot by YouTubers. It works really well with a lot of the software. Is it that one there, or you're just showing up?

Adrian: It is, yeah. I've got now three customers who have got these cameras. I'm trying to say, "Well, you should have a menu that says this and you ..." And I thought I just need to buy one. So, I got one. This is the photographer in me. I know that the money is in the lenses, and so it's more about ... I remember my brother when he asked me years ago which camera should he get, and I said, "Come down a model in the camera and get a better lens."

I'm all Panasonic, I'm afraid. Well, I'll explain why in a second. But I use this, you'd see on this list, a Panasonic G7 and a prime lens on the front of it, which allows me to get ... Literally, I was close as this to my camera, but it does this wonderful job of blurring out the background and it doesn't do any distortion. It's not a wide-angle that's making the edges go funny.

I got hold of this Canon one, slightly worried actually thinking what if I, after telling people for years, "This G7's the one to get," and they've all just gone out and bought it. And now I go, "Actually, I've changed my mind. There's a new camera in town." I like this camera definitely. There are features on it to do with the focusing and the tracking, but it's not ticking all the boxes. It's not doing what my G7 is. Things like I can't get rid of the marker. There is no way to get rid of the marker if you're going to do this live tracking.

One of the big pluses people talk about is, as I move in and out, it will follow me and stay in focus. I can't get rid of that using HDMI. Now, I can if I use USB and go into Ecamm. Partly saying this for you, Ian, because I know you're an Ecamm user. There's a way around it doing that. What it doesn't do is take the audio across it. With me, I've got a Rode mic sitting on the top of my camera that's on an arm leaning forward. And so, my audio goes into the camera and that one HDMI feed comes out, and that's the audio that you're hearing that comes through. Now, this Canon won't do it, and even over HDMI, it doesn't carry audio over the HDMI lead. So, I need to have a USB mic.

Again, there are workarounds with all of it. I can plug a cable into my Mac. It's got a mic and a headphone input on there, so I can kind of trick it and plug something like that Rode GO mic or something like that into it. But again, it's all just hassle to me. And then you get problems. Then you need to sort this delay out because your audio is coming in faster than your feed. So, I still love this Panasonic. It does everything that I want it to do. I just bought another one. £190 I just paid for it, body only. So, seriously affordable.

Ian: This is the Panasonic G7 you're talking about?

Adrian: G7, yeah.

Ian: G7. It's definitely worth checking out all these options. A lot of people talk about Canon M50. Of course, there are even cheaper options such as the webcams. Would you say that getting a digital SLR or mirrorless camera, really, that's where you really do get a professional look?

Adrian: Definitely.

Ian: And particularly focusing on the lens. I'd love for you to share a little bit more about the lenses. Do we go with the lens that comes with these things? Or do we get a prime lens? And also, you'd probably want to explain a little bit to our viewers and listeners because not everyone is going to understand. You're talking about HDMI and then USB. And also, some cameras have what's called a clean HDMI output and some don't. You might want to explain that as well because that's ... I mean, I've looked a lot into this and it still racks my brain.

Adrian: It's good. First of all, lenses. This is my G7. As you can see, there's no lens on. Well, you can't see it if you're on the podcast, but there's no lens on this. You can buy them body only second-hand. Because what you find is, people get nice lenses and then they upgrade the bodies, but the lens will then go onto the next one. This is what I bought for under £200. This actually is a US one as well, so this would work for our American audience as well.

I would get ... well, it's called a prime lens. What it's doing, is you have no zoom on. The lens that comes with it, you can zoom it in and out, you can set it at a distance, but there is a trade-off for that. You buy a prime lens, which is set at a different zoom distance. Because it's working that way, they can do a lot more with the glass. They can actually ... the aperture. Basically, the whole ... The light is coming through from the lens can be wider, which will let more light in, which is partly why I don't need to have my lights on so high, because my lenses are letting a lot more light come into the camera than it would do if I had used the kit lens that comes with it when I buy it.

I say to my customers, almost to box that lens that comes with it because you won't use it for this. Get a prime lens. So, on this Panasonic, it's a 20-millimetre prime. You could get more of a zoom, but it just means you've got to push that camera further away from you. The fact that I've got it here and I can work like this, I can literally reach across and touch and focus on the screen flipped out at the side of me here.

I did the same thing with this Canon, and I bought the 22-millimetre lens that's on this, which is almost the equivalent of a 35 millimetre. I just did a quick test into my group and put the two side by side. Very similar quality coming in on both of them. The Panasonic isn't necessarily winning in terms of quality. It is very slightly, between these two cameras.

One of the downsides of this Panasonic is it doesn't track. It doesn't stay focused on me. As I come back here, I go out of focus. I have to manually focus this in at this distance, as I say, by just touching and doing it. The Canon one will track me, and as I come out, and it does a really good job of doing that. But if I want to use it for live streaming, I need to turn that feature off and go back to a manual focus, which then takes me back to ... that was its one strength it had over this Panasonic.

Ian: Is that whether you do HDMI or USB? Or is it for both?

Adrian: Yeah. Weirdly, if you do it on USB, and Ecamm is the only option you've got for using USB, unless you used OBS. Even more scary. To send it out across USB like this, there is a slight drop in quality. I did just a recording the other day and I was going, "This is it on HDMI. This is it on USB." I'll put some up on to our page actually, to show the illustrations before and after. On USB, you don't get this little marker come round every time you move and it goes. But you do on HDMI.

When we're saying HDMI, it's a clever way, really, but very simple for us to use something like a DSLR camera or a mirrorless camera. They have an HDMI output that is designed to plug into a monitor or a TV so you could just playback that video into it. We get these little HDMI convertors because there is not HDMI input into a computer. There might be an HDMI slot, but it would be only an output. So, what we need to do is convert that HDMI feed into a USB one that plugs into our computer. Does that make sense?

Ian: It does make sense, yes. So, something like these, there's the CamLink 4K is ... well, I think you recommended that one. This is just like a little dongle you plug in, and then you plug your camera into that. Basically, it enables you to use your camera like a webcam.

Adrian: Yes. Your computer just thinks you've plugged a webcam in, absolutely.

Ian: That's cool. Carrie Reagh is saying, "I would like the flip screen and live tracking focus as my two most important factors for a camera." I would say it really depends. I think it depends on what your priorities are. I think for you, Adrian, the most important, that you want to put the microphone on your camera, and for that to go through HDMI. But if that's not your most important thing, then look at other types of cameras. She also says, "Also, the M50 isn't great for live streaming and keeping the auto-tracking. You have to go to manuals I think." I don't know what you think, Adrian, but it depends on how you do it. If you're plugging via USB, you're okay, but if you're going to be doing it via HDMI, you're not. Have I got that right?

Adrian: That's right. But then you're not getting the same quality. It's like dropping quality if you go across USB.

Ian: Okay.

Adrian: Every time I seem to look at other options other than this Panasonic, I feel like I'm having to trade-off for this, a compromise somewhere.

#3 Yourself

Ian: Well, actually we've gone way over time, but this is-

Adrian: Wow.

Ian: This is absolute ... well, as long as you're okay with that, I'm absolutely fine because we've gone into so much stuff. We've got one final thing, which is yourself. We talked about your set, your equipment. Do you want to just briefly take us through what you mean by that. What's the third step in making all live videos make professional?

Adrian: Just very conscious. Somebody can get their kit, sort the background out, and then like, "Ah, now what?" It is this confidence. It's being on camera, whether that's live streaming or recording videos.

Adrian:  For me, it's about remembering why you do what you do, getting passionate about it. I've got a card back there that says, "You rock," on the wall behind me there. It was the card that I got off one of my customers, that it just said about the impact I've had on him and he loved my course. I like that there, and it catches my eye now and again. It just reminds me why I'm doing this, that actually I'm helping people get over this hurdle. They want to be able to create an online course or whatever it is, but they're stuck, and they can't make the videos. For me, that's my why. That's why I'm doing what I'm doing. It's why I'm passionate about it.

I realise talking to my customers, about 70%-plus of them, when I talk to them, we say, "Well, the first place I saw you was on a YouTube video." So, I'm passionate about it, but I'm also very conscious that every time I go live, I mean this could be the case now. It might be that someone who watches me now, who then later down the road becomes a customer of mine, and you think it's so important that ... I've got that in my mind when I'm going live. That helps me to think, "Right, this is important. This is why I'm doing it. I could be helping someone get across that barrier, that hurdle, and I want to get out there and help them."

I've got a little free mini-course actually on how to be confident on a camera. In a nutshell, it's very much me saying whatever it is, maybe you do Facebook ads. Somebody reaches out to you and they're saying, "I'm really struggling and I can't get my head around it. I just wish I can get some help." You would naturally go, "Yeah, I can help you with that. Yes, absolutely. Well, I love doing it. I know exactly where you're going wrong."

I liken it to sitting in a coffee shop. I would say to people, "Imagine you're face to face," because it doesn't feel dissimilar to that, you and I sitting ... I know we can see each other on here. But it doesn't feel dissimilar to that, but it's ... I say if somebody reached out to you and they said, "Can we meet up," and you're sitting there in the coffee shop when they're telling you all these problems and what's going wrong, and you are just lighting up because you're thinking, "I know this. I can't wait to get in there and help them out with it."

If you're doing the right thing online here and you're passionate about what you're doing, it ought to come through like that, really. I don't have to think, "Hang on a minute, what was I doing with my body language? Was I smiling enough? Was I looking at the camera or was I ..." because it oozes out of you. People say that to me, "I can tell you're passionate about what you do."

I think it has to come out like that and it just ... If you can get to that place of thinking, "I love what I do and I know I'm helping people," then actually a lot of that fear, a lot of these barriers just fall away because ... and not worrying about his and hers and things like that. You're just delivering and helping people on something that you're very passionate about, and that you know well.

Ian: That was great. You said it is ..., it's a journey, isn't it? The first-

Adrian: Absolutely.

Ian: ... few videos. Probably the first dozen.

Adrian: Yes.

Ian: From my experience, the first dozen or so are probably going to be not that great, appalling maybe in the case of me.

Adrian: Totally.

Ian: And there'll be mistakes and your..., and then you'll slowly start to realise, "Actually, it doesn't matter. Keep working on it." Yeah, just it's a journey.

Adrian: In terms of the camera itself, I know people can stand on stage and talk to a thousand people, and they really struggle with talking into a camera. I start them off and just say, "Just start looking in the mirror. Get used to seeing your face. But are you smiling? Would you want to watch you?" type of thing. And then actually just hold this camera in front of you and just talk to it. It's not even turned on, but I could look at it and just break it down. It's not some beast that's there that's ... without turning the thing, and then build it up in stages. Record something, but only you're going to look at it. And then eventually you go live, and it feels a lot easier by the time you get to that point.

 

See you next time!

Ian: Well, that's also ... Well, thank you so much for all those tips. We've talked about the set, the equipment, and then yourself, and getting all those three things focused. But don't use any of these things as an excuse not to go live. If all you can afford is a simple webcam, just get started with that. But do download Adrian's guide, which will be ... the equipment list, it will be on the show notes, iag.me/39. That is an awesome list. Have a little play with those things. That'll be great. So, how can people find out a little bit about you? Obviously, I've put all of your links in the show notes. You've carelessly scattered yourself across the interwebs and social media sites. Where is a good place for people to stalk you, in a good way?

Adrian: To be honest, YouTube is my best platform. Go to YouTube. I've got a whole playlist on Ecamm. I've got videos on Kajabi. I've got things about YouTube, about video. You can spend hours looking around at the videos and just learn stuff. And then actually as you're doing it, you're starting to get to know me because you realise I'm the same person, same kind of style of personality in all my videos. Do that. And then come over to Facebook. I've got a Facebook group that's open, Pro Video Made Easy.

Ian: That's cool. It's not so much of a social network. I think your channel is just Adrian Salisbury. So, youtube.com/adriansalisbury and all the other links will be in the show notes. Well, we're well out of time. I've had a fabulous time. You've really helped us with so many things, so thank you so much for all of that.

Adrian: Thank you.

Ian: We'll leave it there. Until next time, I encourage you all to level up your impact, authority, and profit using Confident Live video. See you soon. Bye.

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

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