How to Launch Your Facebook Live Show in Just 10 days

What You’ll Learn

[7:56] About the importance of planning your live show
[10:29] How to get your head around the tech & the gear
[14:35] About confidence & communication on your live shows
[16:22] The importance of practice
[20:09] More about the tech involved in going live
[21:54] About the different streaming tools
[22:30] About the 5 Ps!
[23:32] Accountability and a safe space for your lives 

It’s All in the Planning

Planning is the key! I know it seems boring and that it’s just not as sexy as the gear and the tech.

So what I recommend is that you spend a whole day planning your Facebook Live shows. And this is what I’m going to talk you through in my Launch Your Live course.

Our planning day will cover all of this, including an introduction to Facebook Live, Facebook Premieres, other live video platforms, and planning your Facebook Lives.

We’re also going to look at your personal branding, who your audience is, your “Why & What”, where you’ll broadcast to and how.

Getting Your Head Around the Tech and the Gear

I’m a big believer in bootstrapping your live studio when you start out. There’s no reason you can’t just use your smartphone. Maybe just get a mic and a webcam so you can build your live video studio slowly over time.

Then it’s time to think about what you need to do before you go live.

On the Tuesday of the Launch Your Live course, we’re going to look at the anatomy of a Facebook live post: Title, description, thumbnail, and then the different types of show formats.

My show is a ‘How To’ show, but there are lots of other types, such as local shows or tours.

Then it’s time to think about what you want to say and start planning the structure and topics of your show.

At this point, it’s also important to consider your replay audiences and how you can grow and increase engagement with your shows.

So basically the Tuesday of the Launch Your Live course will be all about the tech and gear followed by preparing to go live.

Confidence and Communication

This part is all about how to get in front of the camera and raise your energy levels whilst remaining authentic.

The Wednesday of the Launch Your Live course will focus entirely on confidence and communication.

I’ll be sharing my Confidence Live Warmup Formula. It’s going to help you get over the fear, get into the right mindset, relax your body and control your breath. We’ll also look at pitch control, diction and energy.

The Tech and the Tools

The next step in the Launch Your Live course is to dig deep into Facebook Live Producer. You may not use it regularly, or at all, but it’s important to know the anatomy of a Facebook Live if only because there’ll be times you’ll need to go into Producer to edit settings, for example.

We’ll also look at the advantages and disadvantages of going live straight away as opposed to scheduling your broadcasts.

There’ll be a complete walkthrough, including the poll and question features.

Live Video Streaming Tools

In this stage of the course, we’ll look at the different types of tools you can use for going live, whether you use a web app, a native tool or an app you download onto your computer.

There’ll be individual walkthroughs of the top live video streaming tools.

The 5 Ps!

Live video is not just about going live, engaging with your audience and thinking about your replay audience. It’s also about creating content that you can repurpose to get as much mileage out of your live shows as possible!

So this is where my 5 Ps come in. The next stage of the Launch Your Live course is to look at my 5 Ps of Live Video: Planning, pre-promotion, production, post-promotion, and repurposing.

Practising in a Safe Space

It’s now time to put all your learning into practice. But where do you do it? Well, we have a members group where you can go live and practice every day. I’ll also be going live in the group every day to answer your questions and offer support.