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How to Communicate Your Message with Simplicity

By Ian Anderson Gray with Roger Edwards

Confident Live Marketing Podcast

Episode 29

Duration: 47 minutes 37 seconds

Episode Theme: Content & Marketing

December 6, 2019

EP 29 - Blog Image

It was great to have Roger Edwards on the show. We've known each other for a few years now, and Roger's big thing is about removing complexity from our marketing and messaging.

So, as well as asking him the usual questions about feeling nervous on camera, I asked him about how we can simplify our messaging. And how we can sell on live video.

We Cover…

  • How did we meet?
  • Why Video? Why Live Video?
  • Do you get nervous on camera? Any tips?
  • Overcomplicating marketing. What are your favourite examples?
  • Why do we overcomplicate our marketing?
  • How do we keep our messaging simple?
  • Should we use live video to sell? What are the potential pitfalls?
  • How should we sell? How shouldn’t we sell??
  • Selling can be hard for solopreneur when you need to sell yourself. How can we get better at that?

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About Roger Edwards

Roger has done Marketing Director roles in UK big corporates and has over 20 years marketing experience. For the last 7 years, he's been consulting with companies on marketing strategy, content and social media.

He's been taking his Fighting Complexity in Marketing talks onto stages in the UK, Montenegro, Albania, Macedonia, Serbia, Czechia, and the US. He's the host of the award-winning Marketing & Finance Podcast.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

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