How to Communicate Your Message with Simplicity
By Ian Anderson Gray with Roger Edwards
Confident Live Marketing Podcast
Episode 29
Duration: 47 minutes 37 seconds
Episode Theme: Content & Marketing
December 6, 2019
It was great to have Roger Edwards on the show. We've known each other for a few years now, and Roger's big thing is about removing complexity from our marketing and messaging.
So, as well as asking him the usual questions about feeling nervous on camera, I asked him about how we can simplify our messaging. And how we can sell on live video.
We Cover…
- How did we meet?
- Why Video? Why Live Video?
- Do you get nervous on camera? Any tips?
- Overcomplicating marketing. What are your favourite examples?
- Why do we overcomplicate our marketing?
- How do we keep our messaging simple?
- Should we use live video to sell? What are the potential pitfalls?
- How should we sell? How shouldn’t we sell??
- Selling can be hard for solopreneur when you need to sell yourself. How can we get better at that?
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About Roger Edwards
Roger has done Marketing Director roles in UK big corporates and has over 20 years marketing experience. For the last 7 years, he's been consulting with companies on marketing strategy, content and social media.
He's been taking his Fighting Complexity in Marketing talks onto stages in the UK, Montenegro, Albania, Macedonia, Serbia, Czechia, and the US. He's the host of the award-winning Marketing & Finance Podcast.
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