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How to Build Your Content Marketing Empire with Mike Allton

By Ian Anderson Gray

Posted in Content & Marketing

July 17, 2020

EP 63 - Blog Image

A lot of us have heard the phrase “Content is King”. But creating all that content across all those different platforms is hard. How do we actually create all that content? How do we plan and promote it?

I could think of no one better than my great friend Mike Allton to help us on this one. I’ve always been amazed at how consistent Mike has been at creating high-quality content consistently across multiple platforms. In this episode, we’ll be talking about blogging, live streaming, social media and more.

This episode is sponsored by StreamYard and Content10X 

In this Episode

  • When did we first meet?
  • Why is content marketing still important?
  • Is video still king? What about live video?
  • What about blogging?
  • How do we become more consistent and productive with content?

This Episode's Sponsors

This episode is sponsored by StreamYard and Content10X

Watch Episode 63


StreamYard is my top recommended live video streaming web app tool. Because it works in your web browser it works for both Mac and PC users.

It's so incredibly simple to use and has so many amazing features such as:

Being able to highlight comments on the screen and add your own titles
Have up to 5 guests on your show without any extra software
Being able to share your screen
Add your own brand colours
You can stream to Facebook, Periscope, LinkedIn Live and YouTube
And now you can use greenscreens!

All of that on the free version!

The paid version gives you even more including being able to add your own logo, overlays, backgrounds and videos and multicasting to up to 5 destinations.

StreamYard has got a great deal for Confident Live Marketing viewers and listeners. You get a 30 day trial with a 16% discount on the annual plans.

To find out and have a play, visit


Do you want to find ways to create more content?

You won’t after you meet the team at Content 10x!

My friends at Content 10x are a specialist content repurposing agency, they can take one live-stream, or a blog post, podcast, or video, and explode it into a plethora of new platform-specific, on-brand content..

If they don’t do all of this for you via their service, they teach you how with their podcast, blog, book and toolkit!

They’re smart, responsive, creative, and effective. If you want to take the stress out of content marketing, Content 10x are the people you want to go to.

Visit to find out more.


Who is Mike Allton?

Mike Allton is the Brand Evangelist at Agorapulse where he leads their social media marketing team, as well as all brand partnerships and influencer marketing initiatives. He's been writing and speaking about the social media industry for a decade, and has a new book coming out in the Fall entitled, "The Ultimate Guide to Social Media Marketing" from Entrepreneur Press.


How to Build Your Content Marketing Empire with Mike Allton

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