How to Broadcast to your Facebook Event

What you’ll learn

[8:25] How Stephanie got into live video
[12:57] How Stephanie uses NLP in her work
[15:38] How Stephanie built up her confidence with live streaming
[17:57] About Stephanie’s Video Script Maker
[20:12] About Facebook events
[22:44] Creating an event for your live
[30:02] About the benefits of Facebook events
[31:26] How to go live into an event
[34:24] About the downsides of going live into a Facebook event
[43:13] When it makes sense to use Facebook events (and when it doesn’t) 

How Stephanie got Into Live Video
Listen at [08:25]

Stephanie’s background is in Pay Per Click ads and social media. She has 15 years of agency work with brands such as Nike and Clinique.

In 2014 Stephanie became pregnant and knew that she wanted to be more present and cut down her hours from a normal 40 plus hours a week.

How Stephanie Uses NLP in Her Work
Listen at [12:57]

Learning all this helped Stephanie when she started going live. Helping her captivate an audience and bring them into the fold so they want to listen from start to finish.

It also helped her with speaking engagements.

How Stephanie Built up Her Confidence With Live Streaming
Listen at [15:38]

Stephanie has a ritual before she goes live, she listens to her fave music, spends time making sure the lighting is great and warms up her voice.

About Stephanie’s Video Script Maker
Listen at [17:57]

What are Facebook Events?
Listen at [20:12]

Millions of people are searching in events for things to do. It’s a great opportunity to promote your show in advance and get people buzzing about it before it happens. It’s a great place to ask for questions from your audience too which you can tell people you’ll answer on your live show.

You can now go live into a Facebook event and if you do this anyone who RSVPd for that event will be able to tune into that show.

If you don’t go live in the event and do it on your business page, you have to link the event to your business page, so it’s another extra step. It just makes it so much easier this way as people get the notification of their phone and desktop.

Creating an Event for Your Live
Listen at [22:44]

You can’t schedule a live more than 7 days in advance, so Stephanie creates her Facebook event at least a week ahead and within that event goes all out.

She has a neatly designed Facebook header made on Easil and in the description puts things such as: What is the show about? Why people should tune in. What they’ll learn and if they can’t tune in, tells them where they can find out more about her and the guest.

When Stephanie has the scheduled event she drops it back into the event itself and directs people back over to the business page.

You can’t promote a Facebook live but you can promote an event and this is a big pro. And you can only get a bot in play a week before with a live on a business page but further in advance for an event.

Benefits of Events
Listen at [30:02]

How to Go Live Into an Event
Listen at [31:26]

If you’re using Ecamm or Restream, you could select a destination and then go live to those pages. But with the FB live API you can’t actually connect that specifically into your 3rd party platform. So you have to use Facebook Live Producer, Facebook’s own web based streaming platform.

The Downsides
Listen at [34:24]

Let’s talk about the dreaded stream key!

The best way to describe the stream key is that it’s the address of your live broadcast. When you create your Facebook event and schedule it, right next to it you see ‘live stream’. You click on the link that says ‘go live’ and that opens up Facebook Live Producer.

Then you’ll see your stream key. Copy it and the server URL and then in Restream or Ecamm, you plug that in as your custom destination.

The tricky part is that even when you go live on Restream or Ecamm you still have to have Facebook Live Producer open, because when you go live on Restream and Ecamm you still have to go back into Facebook Live Producer and click the go live button. If you don’t do that you’re not actually live. You also need to remember to press the end broadcast button!

When to use Facebook Events
Listen at [43:13]

Stephanie creates the Facebook events for her show but does not live stream into the event. The reason for this is because her run-of-show is based on the engagement from her viewers. She wants to show their comments so she still does it the old fashioned way of creating the Facebook event and linking to the scheduled broadcast.

Resources

Lights, Camera, Live
Stephanie’s Video Script Maker
Facebook Live Producer
Restream
Ecamm Live
Easil

This Episode’s Sponsors

This episode is sponsored by Content10X and Restream

Restream

Restream is the complete multi-streaming suite for entrepreneurs.

With Restream you can stream to multiple platforms all at the same time. They have a plethora of destinations including:

• LinkedIn Live
• Facebook Live
• YouTube Live
• Twitch
• Periscope and so much more

You can stream from another tool to Restream and Restream will take care of the multi-streaming for you really easily. Or you can broadcast directly from Restream to your platform of choice.

Restream also has chat, analytics and a scheduler. With the chat service you can view and engage with your audience from all the destinations you stream to.

I’ve been really blown away by the Analytics section – this shows your stream metrics – now many viewers, watched minutes, new followers and more.
And finally, the scheduler allows you to broadcast pre-recorded video live.

Content10X

Do you want to find ways to create more content?

You won’t after you meet the team at Content 10x!

My friends at Content 10x are a specialist content repurposing agency, they can take one live-stream, or a blog post, podcast, or video, and explode it into a plethora of new platform-specific, on-brand content..

If they don’t do all of this for you via their service, they teach you how with their podcast, blog, book and toolkit!

They’re smart, responsive, creative, and effective. If you want to take the stress out of content marketing, Content 10x are the people you want to go to.

Visit www.content10x.com to find out more.