How to be a Celebrity CEO in Your Local Business Live Streams

What you’ll learn

[8:29] About Ramon’s first ever live video
[12:32] What a celebrity CEO is and how you can become one
[18:35] Why local businesses should be embracing live video
[28:11] Ramon’s definition of ‘local’
[31:05] Why a strong personal brand is so important
[37:23] Ramon’s top tips for local businesses starting with live video 

Ramon’s First Ever Live
Listen at [08:29]

Ramon’s first-ever live video was using Ustream, anywhere between 5 and 10 years ago!

Although live video is far from a new thing, Ramon notes just how much more consumable it’s become with the advent of live video via mobile phones, etc.

Ramon has had a lot of live video disasters, most notably the epic video he recorded where 20 minutes in he realised nobody could hear him!

What is a Celebrity CEO and How Can You Become One?
Listen at [12:32]

Ramon sees two different ways of approaching ‘local’ though. You can be very well known in your niche, or you can be well known geographically. For example, you could be known as the best car mechanic in the small town of Woodbridge, New Jersey.

The core concept is we should stop trying to be globally known. Or even stop trying to be the ‘best live streamer’ or ‘best content marketer’… it’s too big. But you can be known as the best real estate agent in Austin, for example.

Ramon stresses the importance of focusing on your current audience. Always comparing yourself with others that have a larger audience can play mental games with us.

Should Local Businesses Be Embracing Live Video?
Listen at [18:35]

Ramon believes local businesses definitely should be leveraging live video.

Whether you’re a local marketer or a local plumber or accountant, you can benefit from live video.

This way, you’ll be top of mind in the community when people need what you offer.

Of course, with the Covid restrictions in 2020, this could be tricky logistically and he acknowledges that certain businesses don’t have to have a local aspect, like his own and my business for example.

But if you rely on local people in your business, that’s where the local play comes in. It all depends on where your audience is.

Defining Local
Listen at [28:11]

Local can be defined two ways, first geographically. But you can also view it in relation to your professional segment.

People in the same profession hang out with each other. They follow each other, talk together and work together. So local also means your professional segment.

Why is a Strong Personal Brand So Important?
Listen at [31:05]

For local business personal branding is important, specifically geographically.

This is more of a challenge for large companies of course, but for smaller local businesses it’s so important.

Ramon’s Top Tips for Local Businesses Starting with Live Video
Listen at [37:23]

Ramon sees no reason why you can’t start doing live video with a good phone and a mini tripod with a mount for your phone.

Live streaming software and branded graphics will also up your game and help you look more professional.

It’s important to watch other people’s live videos as well to get tips and inspiration.

Resources

• Smart Hustle Media
• Visit Ramonray.com

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This episode is sponsored by Content10X

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