Do you run a local business? Have you ever thought how very small business owners and entrepreneurs can be celebrities in their local markets?
In today’s show, I’m joined by my good friend, Ramon Ray, founder of Smart Hustle Media, entrepreneur, author and speaker.
Ramon’s passion is telling the stories, challenges and successes of small business owners. Ramon has authored four books, his latest is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand".
He believes that, although not everyone can be Beyoncé, we can all be a "Beyoncé" to our audiences. That’s exactly what we talk about in this episode!
What you’ll learn
[8:53] About Ramon’s first ever live video
[12:56] What a celebrity CEO is and how you can become one
[18:59] Why local businesses should be embracing live video
[28:35] Ramon’s definition of ‘local’
[31:29] Why a strong personal brand is so important
[37:47] Ramon’s top tips for local businesses starting with live video
Ramon’s First Ever Live
Listen at [17:22]
Ramon’s first-ever live video was using Ustream, anywhere between 5 and 10 years ago!
Although live video is far from a new thing, Ramon notes just how much more consumable it’s become with the advent of live video via mobile phones, etc.
Ramon has had a lot of live video disasters, most notably the epic video he recorded where 20 minutes in he realised nobody could hear him!
What is a Celebrity CEO and How Can You Become One?
Listen at [25:28]
"Everybody subliminally wants to become Beyoncé but it’s nigh on impossible to become a globally famous business person… that echelon is very hard to reach. But what we all can do is be the celebrity CEO."
Ramon sees two different ways of approaching ‘local’ though. You can be very well known in your niche, or you can be well known geographically. For example, you could be known as the best car mechanic in the small town of Woodbridge, New Jersey.
The core concept is we should stop trying to be globally known. Or even stop trying to be the ‘best live streamer’ or ‘best content marketer’... it’s too big. But you can be known as the best real estate agent in Austin, for example.
Ramon stresses the importance of focusing on your current audience. Always comparing yourself with others that have a larger audience can play mental games with us.Everybody subliminally wants to become Beyonce but it’s nigh on impossible to become a globally famous business person… that echelon is very hard to reach. But what we all can do is be the celebrity CEO. @ramonrayClick To Tweet
Should Local Businesses Be Embracing Live Video?
Listen at [37:34]
Ramon believes local businesses definitely should be leveraging live video.
Whether you’re a local marketer or a local plumber or accountant, you can benefit from live video.
"If you’re an accountant you go into the local coffee shop and do a live stream from there. Every Thursday you could give a different tax tip. Maybe then you could interview the local mayor. Or do an interview from the local fire station."
This way, you’ll be top of mind in the community when people need what you offer.
Of course, with the Covid restrictions in 2020, this could be tricky logistically and he acknowledges that certain businesses don’t have to have a local aspect, like his own and my business for example.
But if you rely on local people in your business, that’s where the local play comes in. It all depends on where your audience is.
Listen at [56:46]
Local can be defined two ways, first geographically. But you can also view it in relation to your professional segment.
People in the same profession hang out with each other. They follow each other, talk together and work together. So local also means your professional segment.
Why is a Strong Personal Brand So Important?
Listen at [02:34]
For local business personal branding is important, specifically geographically.
"If you’re an accountant you can have the fancy logo but people aren’t buying that, they’re buying your smile. This is why going back to the local video we’re talking about, you being on that video, is so important. People will become familiar with you."
This is more of a challenge for large companies of course, but for smaller local businesses it’s so important.
Ramon’s Top Tips for Local Businesses Starting with Live Video
Listen at [15:10]
Ramon sees no reason why you can’t start doing live video with a good phone and a mini tripod with a mount for your phone.
"A good phone and a tripod is all you need as a newbie just starting out with live video. As you progress though I would definitely recommend investing in lighting and audio."
Live streaming software and branded graphics will also up your game and help you look more professional.A good phone and a tripod is all you need as a newbie just starting out with live video. As you progress though I would definitely recommend investing in lighting and audio. @ramonrayClick To Tweet
"Everyone’s up-levelled so do avoid everything looking too ‘messy’, things looking really dark, and bad audio."
It’s important to watch other people’s live videos as well to get tips and inspiration.
This Episode's Sponsor
This episode is sponsored by Content10X
Watch Episode 81
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Who is Ramon Ray?
Ramon Ray, founder of Smart Hustle Media, is an entrepreneur, author and speaker who loves burnt pancakes and bacon. His passion is telling the stories, challenges and successes of small business owners. Ramon has authored four books, his latest is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand".