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How Live Video Can Help You Host Awesome Virtual Workshops

By Ian Anderson Gray

Confident Live Marketing Podcast

Posted in Confidence & Mindset

January 1, 2021

EP 89 - Blog Image

Are you doing a lot of virtual workshops? Do you want to be more effective with them?

Did you know that practising with live video can help you host awesome virtual workshops?

In this episode, I’m joined by my wonderful friend, Rhonda Peterson to talk about how you can improve your messaging, confidence and tech through live video.

We’ll talk about how to engage with your audience, finding the right places to present and, most importantly, how you can be YOU!

Rhonda guides financial professionals to discover their Return on Energy (ROE) for higher ROI. Using her custom coaching framework, her clients gain higher profits, have greater impact and enjoy life more by connecting to the energisers that are at their core.

What You’ll Learn

  • [09:10] How Rhonda helps people discover their ‘Return on Energy’
  • [11:40] About Rhonda’s first live video experience
  • [15:34] What Rhonda has learnt from going live
  • [23:10] How to get your messaging right
  • [25:00] How to be more confident on camera
  • [29:40] How to get your head around the technology of going live
  • [31:13] How running live workshops has helped Rhonda raise her game with live video
  • [38:35] How to be yourself on live video

This episode is sponsored by Content10X and Restream

Discovering Your Return on Energy
Listen at [09:10]

Return on Energy happens when you’re doing things you’re engaged in, you’re energised by them. When you’re in this state of ‘flow’ you can make a much bigger impact, and then you’re more profitable.

Rhonda helps her clients in the finance world really get focused on self-awareness to get them to be at their best before building a team around them to ‘round them out’. She starts with an energy audit and several self-awareness exercises.

"This deep work is so important for succeeding with live video."

Rhonda’s Live Video Journey
Listen at [11:40]

Rhonda’s first live video experience was in a mastermind group she was part of with your truly!

"I went live very much under duress. I was very nervous but I survived it and learned a lot doing the first couple.

I’d been on a lot of video with groups of people through Zoom so I was used to being on video but going live alone when you can’t see the audience was a very different experience."

Now Rhonda runs all her virtual workshops and masterminds on Zoom.

"What Rhonda’s Learnt
Listen at [15:34]

Look at the camera NOT at the people on the screen down below.

"You need to make eye contact with the people watching so you have to reset your mindset to look into the webcam instead of the screen."

Rhonda urges people to trust that they know their content and believes that three bullet points is plenty.

"Let go and allow your mind to take care of knowing what you want to talk about."

Getting Your Messaging Right
Listen at [23:10]

The key is to get really clear and concise on what you want to say.

"I could do three paragraphs about a topic if writing it, but when I’m getting ready to go live I know I’d better make my notes about it pretty concise. If you bullet it out you’re thinking through ahead of time what you want to say so that you get clear on your messaging and then you can put it out there in a way that your audience understands."

How to Build Your Confidence With Live Video
Listen at [25:00]

Doing something new means you’re going to feel incompetent the first time you do it. So embrace that and understand that like any new skill you have to practise it before you become confident.

Remember why you’re doing this. If we do this we can build our messaging and serve our target audience with our message.

Remember why you’re going live. If we do this we can build our messaging and serve our target audience with our message.Click To Tweet

Keep the end goal in mind all the time.

Getting Your Head Around the Technology
Listen at [29:40]

"You don’t have to have every bell and whistle to go live. You can do it just using your phone."

"I have learnt, for me it’s better if I have a webcam and monitor that’s separate from my laptop, but that’s a personal choice. But I’ve also learned that it’s good to have a fallback if things go wrong with the tech! Try and make sure you have a simpler way to broadcast, especially if you’re doing a workshop."

You don’t have to have every bell and whistle to go live.Click To Tweet

How Running Virtual Workshops Have Helped Rhonda Raise Her Live Video Game
Listen at [31:13]

A simple tip is having a clicker so you can control your slides.

Another tip, if you're using Zoom, is to have a second computer set up so you can watch the chat, as currently if you share your screen you can’t see the chat.

"If you’re going to be doing a virtual workshop practise first because invariably something goes wrong and if you’ve practised first you’ve got that initial nervousness out of the way."

Another thing Rhonda has learned from doing live video is that it’s so much easier for your audience to connect with you than when they’re reading your blog, for example. They can see your face and see how much you care. This authenticity is what draws people in.

With live video it’s so much easier for your audience to connect with you. They can see your face and see how much you care. This authenticity is what draws people in.Click To Tweet

How to Be Yourself on Live Video
Listen at [38:35]

"For me, having practised and ‘done it’ helps me to be more comfortable and myself in front of the camera. It also helps to have someone else I’m having a conversation with as I relax that way."

Remember that even if we’re in a professional situation it doesn’t mean we can’t laugh and smile and engage the audience by sharing something personal.

Resources

Connect with Rhonda on LinkedIn
Visit Rhonda’s website

This Episode's Sponsors

This episode is sponsored by Content10X and Restream

Watch Episode 89

Restream

Restream is the complete multi-streaming suite for entrepreneurs.

With Restream you can stream to multiple platforms all at the same time. They have a plethora of destinations including:

  • LinkedIn Live
  • Facebook Live
  • YouTube Live
  • Twitch
  • Periscope and so much more

You can stream from another tool to Restream and Restream will take care of the multi-streaming for you really easily. Or you can broadcast directly from Restream to your platform of choice.

Restream also has chat, analytics and a scheduler. With the chat service you can view and engage with your audience from all the destinations you stream to.

I've been really blown away by the Analytics section - this shows your stream metrics - now many viewers, watched minutes, new followers and more.
And finally, the scheduler allows you to broadcast pre-recorded video live.

To sign up and have a play, visit iag.me/restream

Content10X


Do you want to find ways to create more content?

You won’t after you meet the team at Content 10x!

My friends at Content 10x are a specialist content repurposing agency, they can take one live-stream, or a blog post, podcast, or video, and explode it into a plethora of new platform-specific, on-brand content..

If they don’t do all of this for you via their service, they teach you how with their podcast, blog, book and toolkit!

They’re smart, responsive, creative, and effective. If you want to take the stress out of content marketing, Content 10x are the people you want to go to.

Visit www.content10x.com to find out more.

Rhonda Peterson

Who is Rhonda Peterson?

Rhonda Peterson guides financial professionals to discover their Return on Energy (ROE) for higher ROI. Using her custom coaching framework, her clients gain higher profits, have greater impact and enjoy life more by connecting to the energizers that are at their core.

Sponsors

How Live Video Can Help You Host Awesome Virtual Workshops
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