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Bootstrapping Your Live Video Studio: Cameras

By Ian Anderson Gray

Confident Live Marketing Podcast

Posted in Tech & Gear

March 13, 2020

EP 43 - Blog Image

You don’t need expensive tech to go live. You just need two things - a device (either a smartphone or a computer) and decent internet. But over time, you can slowly build up your live video studio - adding better microphones, cameras and lighting. Unless you have tens of thousands of dollars to invest right at the start, I am a big believer in bootstrapping your live video studio over time. Now that Social Media Marketing World 2020 is over, it’s time for another upgrade. I’ve been using my Logitech C920 cameras for years. I had to send my Logitech Brio back as it wasn’t working well. So now, I’ve ordered a Canon EOS M50 with an extra lens. In today’s show, we’re talking about cameras!

In this episode, I discuss the pros and cons of broadcasting from your smartphone compared to broadcasting from your computer.

I cover:

  • What you need to go live
  • The basic gear
  • How you bootstrap your live video studio
  • Webcams such as
    • Logitech C920
    • Brio
  • Mirrorless and dSLR cameras
    • Canon EOS M50
  • How to connect your Canon dSLR or mirrorless cameras to your Mac or PC.
    • Macs will require either the Camera Live software or Ecamm Live
    • For PCs, you’ll need to use Sparkocam

Watch Episode 43

Brought to you by Content 10X & StreamYard

Content 10X

Content 10x are experts in content repurposing and provide a full end to end repurposing service.

They take one piece of content and repurpose it to explode it across the internet. So, for example, you produce your live show, and once you press that “end broadcast” button, Content10X will take it and repurpose into blog posts, podcast episodes, videos and social media images. This helps you reach new audiences and saves you time so you can focus on building your business.

They also have an awesome blog, podcast and now a book called Content10X packed with great advice on all things repurposing. Find out more at content10x.com

StreamYard

StreamYard is my top recommended live video streaming web app tool. Because it works in your web browser it works for both Mac and PC users.

It's so incredibly simple to use and has so many amazing features such as:

  • Being able to highlight comments on the screen and add your own titles
  • Have up to 5 guests on your show without any extra software
  • Being able to share your screen
  • Add your own brand colours
  • You can stream to Facebook, Periscope, LinkedIn Live and YouTube
  • And now you can use greenscreens!

All of that on the free version!

The paid version gives you even more including being able to add your own logo, overlays, backgrounds and videos and multicasting to up to 5 destinations.

StreamYard has got a great deal for Confident Live Marketing viewers and listeners. You get a 30 day trial with a 16% discount on the annual plans.

To find out and have a play, visit iag.me/streamyard

Please Subscribe!

Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.

The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

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Bootstrapping Your Live Video Studio: Cameras
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