150+ Best Tools, Apps & Gear
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Over the past decade, I've spent an insane number of hours and days researching the best tools and gear for my business!I can't tell you how many hours and days I've spent researching the kit. It's a good job it's something I love doing!
I thought it was time to share all of these with you! Here is a list of the tools,
Here is a list of the tools, apps and gear which I use on a daily basis to help with running Seriously Social!
Desktop Apps
You can do so much within the web browser these days, but you can't beat a dedicated desktop app for certain tasks. Here are some of the main desktop apps I use.
Adobe Creative Cloud (Windows and Mac)
I use Photoshop, Audition (for podcast editing), Dreamweaver (for some code editing and FTP) & Acrobat (for creating and editing PDFs.
Ninite (keeps most of your apps up to date)
f.lux (give your eyes a rest and sleep better with this nighttime filter)
Parallels Desktop (for running Windows on my Mac)
Spinrite (Currently PC only) Disk Maintenance
Hemingway Editor - An amazing writing tool with a spelling/grammar checker and help to make your content easier to read.
Social Media Management Tools
Social Media Management Tools try and help you with all aspects of managing social media accounts - not just publishing/scheduling, but help with engagement, reporting and analytics. They are kind of the "One Tool to Rule Them All".
But no social media management tool is perfect, and you may need to supplement it with a few other tools tool
The social media management tool I've used for years is Agorapulse. It integrates with Facebook (pages and groups), Twitter, Instagram, LinkedIn and YouTube and helps with publishing, social engagement (via the social inbox for comments, messages and mentions), reporting, listening and community management.
There are a few alternatives I'd recommend if Agorapulse isn't for you. For example, SproutSocial, Sendible and SmarterQueue.
As well as Agorapulse, I also use Tailwind. This is a powerful social media management tool for Pinterest and Instagram. I use Agorapulse for all other platforms and use Tailwind for Pinterest. Tailwind is amazing at curating content, amplification (through Tailwind Tribes) and for posting/scheduling content together with the powerful SmartLoop feature.
Twitter Management Tools
And from time to time, I still use TweetDeck for managing Twitter lists. Agorapulse doesn't yet integrate with Twitter Lists and ManageFlitter doesn't offer this feature anymore.
Publishing & scheduling
Although social media management tools should have a very robust publishing platform, I prefer to use separate apps in my system for publishing and scheduling.
- Buffer
- Social Champ
- SmarterQueue
- Tailwind - For scheduling and managing Instagram and Pinterest accounts
- Later - For scheduling to Instagram (and other social media accounts)
- MissingLettr
Productivity
Brain.fm (I'm not usually into listening to music while I work as I find it too distracting, but brain.fm really works for me. You can choose different soundtracks for relaxed and focussed work)
SimplyNoise - If I am working in a noisy coffee shop, then white or brown noise is great at blocking out all the noise and not as distracting as music.
RescueTime - tracks your productivity on your computer, browser and smartphone. Gives you a weekly report.
SaneBox - Helps make you really productive in GMail by moving the less important email to a SaneLater folder, leaving only important email in your inbox. You will get a daily digest of your SaneLater email sent to your inbox. These can also be sent to your VA for management. There are other automatic folders such as ones for mailing lists and reminders.
Nimble - A social customer relationship management tool. Integrates with Gmail, G Suite, Office 365 and more.
Smartphone Apps
I'm now mainly an iPhone user, but I still love Android. As well as my iPhone 7 Plus, I still use my Google Nexus 6P.
Most of these apps are available for iOS and Android.
Standard Social Networking Apps: Twitter, Facebook (inc Groups, Messenger, Page Manager, Adverts), Google+, Instagram, LinkedIn, Pinterest, Snapchat
Social Management: Buffer & Agorapulse
Questions & Answers: Quora
Listening: Pocket Casts, Audible, BlinkList
Reading: Feedly, Amazon Kindle, BlinkList
Note Taking: Cogi, Google Keep
Security: LastPass, Google Authenticator, Private Internet Access VPN
Project Management: Asana, Trello & Harvest time tracking software
Phone & Voicemail: MightyText & HulloMail
Synching & Back up: Dropbox, Google Drive
Productivity: SimplyNoise
Life: Sleep Cycle, HabitBull, RunKeeper, Twilight
Reporting & Analytics
How do you optimise your content or give some feedback or reports on how successful you've been with your social media and content marketing? I use these tools to help me with that!
- Buzzsumo
- Tailwind
- Agorapulse
- Sotrender
- Native social analytics: Twitter, Facebook Insights & Pinterest Analytics
Alerts & Monitoring
Marketing Software
Attracting new leads, helping with managing my list and sending newsletters out, creating surveys, free videos and lead generation tools are all important in my marketing process. I use the following tools as part of this:
Automation
Project Tools
To help manage projects for our clients or with the booking process or with a mastermind group I am in I use the following tools.
Content Research & Amplification
The world of social media, marketing and technology is very fast moving and it's very difficult to keep up. Using tools to help to find and contain the latest articles is so useful. I also use tools to help with my blogging process, taking notes, doing research and to help with amplification of my blog posts.
SEO & Analytics
How often do you check your website's analytics? Google Analytics is an amazingly powerful tool. However, there are other tools that can help you get the most out of understanding your analytics as well as with SEO. These are the tools I use.
Visual Marketing
Images and design have always been important, but with visual networks such as Pinterest and Instagram becoming ever more popular, good design is vital.
Security & Passwords
Using strong passwords as well as managing them effectively and storing them securely is vital. I also use a Virtual Private Network service if I ever find myself having to use a public WiFi hotspot- so that my connection and data is secure.
- VPN: Private Internet Access
- Password Management: LastPass
Browser Extensions
Where would we be without browser extensions. The following are for Google Chrome, but most are also available for Firefox.
- Awesome Screenshot - The best screenshot extension I've found. You can take a screenshot of the visible browser screen or the entire page. You can also take a shot of a selectable area and take a delayed screenshot. Once taken, you can add text, arrows and other callouts.
- Grammarly - state of the art spelling and grammar checker.
- Video Speed Controller (although you can speed up YouTube videos, you can't normally speed up videos on Wistia, Vimeo and other videos. This extension allows you to speed up any HTML5 video so that you can get through more content)
- ColorPick Eyedropper - get the hex code of colours on the screen.
- What Font - like a font on a web page? This extension shows you which font was used on elements on a web page.
- uBlock Origin - I'm a great believer in supporting content providers. Unfortunately, ads can get out of hand, and I've seen some malicious ads try and infect my machine. uBlock Origin is an Ad Block on steroids and can speed up your browsing significantly.
- TubeBuddy (for YouTube)
Live Video
- Ecamm Live (Mac Only, from $12/mth)
My top pick for Mac users - Streamyard (Browser-based, free & from $25/mth)
My top pick web app. This runs in your browser and so works for both Mac and PC users. Really easy to use and integrates with Facebook, YouTube, Periscope and more. (web app, free and from $25/mth) - SwitcherStudio (iPhones & iPads only from $29/mth)
Use your iPhones and iPads to create a mobile video studio. Really powerful yet easy to use solution. - OBS Studio (Macs, PCs, Linux - Free)
This is what I cover in this article. My top pick for a free app that works for both PCs and Macs. A bit difficult to use, but extremely powerful and flexible. - Wirecast (Macs & PCs, from $249)
Taking things to the next level - for Macs and PCs. More powerful but also more difficult to use. Gives you the ability to stream to more than one destination at the same time. - BeLive (Browser-based, free & from $24/mth)
Podcasting & Video
I love video and I love podcasts. Whenever I am creating video, in a group chat or being a guest on a podcast, I use some of the following websites.
- Captivate FM - My go-to podcast host
- Vimeo Pro
- YouTube
- Zoom
Web Hosting
I run a small web agency, Select Performers, where we manage and host customers websites.
- FlyWheel WordPress hosting
Website Speed & Security Optimization
WordPress Website Development & Management
WordPress plugins
Here are some of the main plugins I use on my site as well as many of my customer's websites.
WordPress Themes
I have used and would recommend the following themes:
- Beaver Builder Theme (my go-to theme)
- Beaver Builder Theme Builder (Customize your theme)
Backup & Cloud Storage
How often do you back up your data?
Physical Gear
Although this is a list of my digital toolbox, I do have to include some physical items. We do live in the real world after all! Here is a list of my computers, smartphones, gadgets, coffee and other stuff.
My Computer
MacBook Pro 15" (late 2018 edition)
Specs: 2.9GHz Quad Core i9 processor, 16Gb RAM memory, Radeon Pro 480 Graphics with 4GB VRAM, 1Tb Flash storage
I've been a happy PC and Windows users for over 20 years and never been a big Mac fan. But in 2016 I decided to buy a Mac for the first time for a number of reasons. Most people in my industry have Macs. Also, I needed to provide training and support to Mac users. Despite its high price, I've really happy with it. I still think Windows is a great operating system, but now I can use both on one computer!
I really like the computer, but I have had quite a few issues with it - the display has had to be replaced twice and the keyboard once. Thankfully Apple has replaced it with a 2018 model and I expect this to be much better!
Cameras
Logictech C920 Webcam - An excellent, highly rated and good value for money webcam
Other Gear
Blue Yeti USB Microphone (a really nice quality mic for the money)
Razer BlackWidow Chroma Clicky Mechanical Keyboard (a wonderful keyboard to type on despite technically being a gaming keyboard)
EasyAcc 20,000mAh USB battery pack (My phone has a decent battery, but I can charge multiple devices on the go with this)
Samsung M3 Portable External Hard Drive (1Tb) (because backing up is vital!)
Tools for 2019
Mac Apps
As I mentioned above, I've just got the latest MacBook Pro and am investigating a range of Mac apps. I'll update this article in due course, but here are the apps I am currently enjoying. The ones in bold I am definitely going to continue to use.
- Loopback
- TripMode
- Keyboard Maestro
- QuickRes
- Amphetamine
- Magnet
- Fantastical
- TextExpander
- Funter
- Hazel
- Alfred
- RightZoom
- DaisyDisk
- Handbrake
- VLC
- WhiteNoise Free
- Giphy Capture
- Grammarly for Mac
- Hemingway Editor
- Tweetbot for Mac
- Bartender
- Memory Clean 2
- Ethernet Status
- CopyClip
- Gemini 2
What's in your Toolbox?
What tools and gear could you not do without? I'd love to know! Share away in the comments below.
You'll notice that some of the links above have asterisks after them - these are affiliate links and generate a little income for the site. If you end up signing up for the service and paying it may result in a small proportion going towards the upkeep of this site. You shouldn’t notice any difference in the sign-up process. The editorial line is NEVER impacted by these links. I will only ever recommend a product or service if I think it is worth recommending! If a product or service does not have an affiliate scheme, then I will still include it in the same way.
About Ian Anderson Gray
Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's a geek, husband, and dad to two kids, and trained as professional classical singer. He lives near Manchester in the UK. Find out more
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