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What on Earth is Web 3.0? A Skeptic’s Guide

By Ian Anderson Gray

Confident Live Marketing Podcast

Episode 165

Duration: 34 minutes 20 seconds

Episode Theme: Tech & Gear

June 17, 2022

CLMP #165 Blog

There’s so much talk about cryptocurrency, blockchain, social tokens, NFTs and the metaverse. Put these together and you get what some people are calling Web 3.0.

But what on earth is all of this? Is this a new dawn in humanity - a new technology that is going to revolutionise how we all live? Or is this a bit like the Emperor’s New Clothes - some supposedly new and exciting thing that amounts to nothing?

In this episode, I’m going to attempt to dig into Web 3.0 from a beginners’ perspective - a skeptic’s guide. We’ll look at what underpins all of this - the blockchain. We’ll look at NFTs and more. And try and answer the question - what does all of this have to do with us, with our businesses and our marketing? Does it all even matter?

And, I’m very much at the start of my journey into all of this. I am a bit of a skeptic. But I’m also anxious not to be the guy in the 1990s that predicted that this “internet thing” was a passing fad. Let’s start this journey together!

Watch Episode 165

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.