How to Work Out Your Perfect Audience
By Ian Anderson Gray with Shelley Röstlund
Confident Live Marketing Podcast
Episode 155
Duration: 53 minutes 19 seconds
Episode Theme: Content & Marketing
April 8, 2022
Before you start creating content and launching your live show, how do you work out your perfect audience?
Who are they? What are they like? What do they like? Where do they hang out?
Working out your avatar or perfect audience is vital. But it’s also hard. It’s something I’ve struggled with in the past.
I’m so looking forwards to having the fabulous Shelley Röstlund on the show. As well as a great friend, Shelley is a brand strategist, and she’s going to help us navigate this topic.
I don’t know about you, but have you ever asked these questions when trying to work out your perfect audience?
- I don’t want to restrict my audience. What about the people who aren’t my avatar?
- What if I don’t know enough detail about my ideal clients?
- How do I know what is universal and what is just personal to ONE person?
Join us to find out!
Watch Episode 155
About Shelley Röstlund
Shelley is a systems-led Brand Strategist who teaches entrepreneurs to transform their business into a momentum-building brand machine.
Using brand archetypes, CX insights & product refining, she helps them to focus momentum & entice the right clients to join their brands.
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