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How to Work Out Your Perfect Audience

By Ian Anderson Gray with Shelley Röstlund

Confident Live Marketing Podcast

Episode 155

Duration: 53 minutes 19 seconds

Episode Theme: Content & Marketing

April 8, 2022

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Before you start creating content and launching your live show, how do you work out your perfect audience?
Who are they? What are they like? What do they like? Where do they hang out?
Working out your avatar or perfect audience is vital. But it’s also hard. It’s something I’ve struggled with in the past.

I’m so looking forwards to having the fabulous Shelley Röstlund on the show. As well as a great friend, Shelley is a brand strategist, and she’s going to help us navigate this topic.
I don’t know about you, but have you ever asked these questions when trying to work out your perfect audience?

  • I don’t want to restrict my audience. What about the people who aren’t my avatar?
  • What if I don’t know enough detail about my ideal clients?
  • How do I know what is universal and what is just personal to ONE person?

Join us to find out!

Watch Episode 155


About Shelley Röstlund

Shelley is a systems-led Brand Strategist who teaches entrepreneurs to transform their business into a momentum-building brand machine.
Using brand archetypes, CX insights & product refining, she helps them to focus momentum & entice the right clients to join their brands.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.