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How to Work Out Your Perfect Audience

By Ian Anderson Gray

Confident Live Marketing Podcast

Episode 155

Episode Theme: Content & Marketing

April 8, 2022

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Before you start creating content and launching your live show, how do you work out your perfect audience?
Who are they? What are they like? What do they like? Where do they hang out?
Working out your avatar or perfect audience is vital. But it’s also hard. It’s something I’ve struggled with in the past.

I’m so looking forwards to having the fabulous Shelley Röstlund on the show. As well as a great friend, Shelley is a brand strategist, and she’s going to help us navigate this topic.
I don’t know about you, but have you ever asked these questions when trying to work out your perfect audience?

  • I don’t want to restrict my audience. What about the people who aren’t my avatar?
  • What if I don’t know enough detail about my ideal clients?
  • How do I know what is universal and what is just personal to ONE person?

Join us to find out!

Shelley is a systems-led Brand Strategist who teaches entrepreneurs to transform their business into a momentum-building brand machine.
Using brand archetypes, CX insights & product refining, she helps them to focus momentum & entice the right clients to join their brands.

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Who is Shelley Röstlund?

Shelley is a systems-led Brand Strategist who teaches entrepreneurs to transform their business into a momentum-building brand machine.
Using brand archetypes, CX insights & product refining, she helps them to focus momentum & entice the right clients to join their brands.

Watch Episode 155

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About Ian

Ian Anderson Gray Ian is the founder of the Confident Live® Marketing Academy and helps entrepreneurs to level up their impact, authority and profits by using live video confidently. Seriously Social is a blog focussed on live video and social media tools. He’s an international speaker, trainer, teacher and consultant.

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