How to Use Clubhouse to Grow Your Community

What You’ll Learn

[6:20] How did Mike start Social Media Marketing World?
[9:06] Does Mike Think Clubhouse is Replacing the Need to Meet In Person?
[14:26] How did Mike discover Clubhouse?
[19:00] What does Mike like about Clubhouse?
[27:52] How to stop Clubhouse being a time-suck
[34:36] How to get started on Clubhouse…
[41:43] What makes a good club host?
[46:19] How Can Clubhouse Be Used To Grow A Community?

How Did Mike Start Social Media Marketing World?
Listen at [06:20]

Usually, this is the time of year that we would be in San Diego attending Social Media Marketing World, which has definitely changed my life.

Social Media Examiner was started as a blog in 2009. This eventually developed into a podcast, a YouTube channel, a live show and then a conference which has become a staple in the marketing world.

At the core of the business model was high-quality and high-value content designed to help people.

And it’s created a loyal customer base, some who travel across the world every year for the conference.

Does Mike Think Clubhouse is Replacing the Need to Meet In Person?
Listen at [09:06]

Usually, we’d all be at conferences around the world, meeting our friends and colleagues. And for some, Clubhouse is plugging that gap and helping people to find that human and emotional connection while we are not allowed to meet.

Arguably all the other social media platforms have benefited and they’ve all been forced to innovate to enable people to connect across long distances.

The bigger question is whether the need for Clubhouse will remain post-COVID, but Mike thinks that it 100% will.

It will be interesting to see how this new technological era impacts things like conferences around the world.

How Did Mike Discover Clubhouse?
Listen at [14:26]

Over the years there have been all these failed social networks, and the worry is that Clubhouse is just another one of them.

Mike discovered Clubhouse early last December when he was doing a show on Blab when someone suggested that he check out Clubhouse and introduced him to it.

Mike saw the opportunity for business, the opportunity for marketers and really for anyone who has something to say.

Mike wrote an article called: “Why Clubhouse might be the next big social media platform“. It was clear from this article and subsequent podcasts that Clubhouse had a lot of interest.

What does Mike Like About Clubhouse?
Listen at [19:00]

One of the great things about Clubhouse is that it is 100% audio, there is no chatting.

There’s also no replay on Clubhouse, which means that you have a captive audience, who are invested, and present rather than checking out to re-listen later. Plus it creates a safe environment to talk openly without worry about judgement.

How To Stop Clubhouse Being A Time-Suck…
Listen at [27:52]

As with any social media platform, you need to have a strategy for Clubhouse so that it doesn’t suck your time and distract you from your paying work.

Once you schedule a room on Clubhouse, you’ll get a link that you can promote all over the shop including social and emails, to bring in more of your community.

So, plan what you want to get out of Clubhouse, and make sure that you stick to that structure.

How To Get Started on Clubhouse…
Listen at [34:36]

Mike has focused on creating a club on Clubhouse called the ‘Social Media Examiner Club’, in order to grow the community.

You can go to the search bar and find clubs and people based on interests such as marketing or cryptocurrency or whatever you are interested in.

The great thing about clubs is that you can do public or private social rooms. This means if you have a paid membership, you can invite those members only and create exclusive content for them only.

Soon you will be able to create as many rooms as you want in Clubhouse.

What Makes a Good Club Host?
Listen at [41:43]

Mike is a very good club host, which is not something that can be said of everyone.

So, what makes a good club host?

Mike calls on people, to ensure that it is an interactive experience. He’ll ask his guests to introduce themselves and then ask a question, and give them a quick sixty seconds to answer.

Plus, he’ll ask people up on stage who have raised their hand. He’ll decide based on their profile who might be best and who might add the most to the conversation.

You’ll want to make sure that you are involving a diverse group of people eg. if it’s all Men make sure that you include some Women.

How Can Clubhouse Be Used To Grow A Community?
Listen at [46:19]

We’ve decided that communities are really important, but can Clubhouse be used to build a community in 2021?

When new people join your room, you can remind them to follow your club, and let them know when you usually broadcast. This will get you some repeat members and will get people acclimated to showing up and helps build your community.

Resources

• Social Media Examiner
• Social Media Marketing World
• Launch
• Writing White Papers
• Blog: “Why I think Clubhouse might be the next big social media platform”