How to Uncover Your Niche
By Ian Anderson Gray with Martin Buckland
Confident Live Marketing Podcast
Episode 140
Duration: 47 minutes 7 seconds
Episode Theme: Confidence & Mindset
December 24, 2021
I met Martin back in 2019 at an event in London. He’s a successful international speaker - who’s in-demand and enjoys speaking at events all around the world in front of large numbers of people. But he had to get over his fear of live. Now, there’s nothing stopping him.
In this episode, we’ll be talking about Martin’s live video journey and how he uncovered his niche and executed an aggressive marketing strategy encompassing traditional marketing, social media and in-person networking to capture intrigue and brand awareness.
In this Episode
[2:25] What does Martin Do?
[6:46] How did Martin get into live video?
[10:50] How did Martin overcome his fear of going live?
[15:12] Martin’s Current Live Video Strategy
[17:49] How Martin Discovered His Niche
[22:33] How do you teach people to find their niche?
[26:44] Martin’s advice for people who have lost the passion for their business
[29:03] How Martin helps his clients to expand their horizons
[31:05] How important is confidence when it comes to finding our niche?
[38:49] How live video is helping Martin’s business
Watch Episode 140
About Martin Buckland
Martin Buckland is a leading global Executive Career Management Practitioner an expert in managing and advancing the careers of senior business leaders, EMBA graduates and mining professionals.
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