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How to Uncover Your Niche

By Ian Anderson Gray with Martin Buckland

Confident Live Marketing Podcast

Episode 140

Duration: 47 minutes 7 seconds

Episode Theme: Confidence & Mindset

December 24, 2021

CLMP #140 Blog

I met Martin back in 2019 at an event in London. He’s a successful international speaker - who’s in-demand and enjoys speaking at events all around the world in front of large numbers of people. But he had to get over his fear of live. Now, there’s nothing stopping him.

In this episode, we’ll be talking about Martin’s live video journey and how he uncovered his niche and executed an aggressive marketing strategy encompassing traditional marketing, social media and in-person networking to capture intrigue and brand awareness.

In this Episode

[2:25] What does Martin Do?
[6:46] How did Martin get into live video?
[10:50] How did Martin overcome his fear of going live?
[15:12] Martin’s Current Live Video Strategy
[17:49] How Martin Discovered His Niche
[22:33] How do you teach people to find their niche?
[26:44] Martin’s advice for people who have lost the passion for their business
[29:03] How Martin helps his clients to expand their horizons
[31:05] How important is confidence when it comes to finding our niche?
[38:49] How live video is helping Martin’s business

Watch Episode 140


About Martin Buckland

Martin Buckland is a leading global Executive Career Management Practitioner an expert in managing and advancing the careers of senior business leaders, EMBA graduates and mining professionals.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.