How to Organise a Massive Event

Most live streams are less than an hour. But we have talked about longer streams on the show before - say 4-6 hours.

But what about live streaming a massive event for 24 hours?

Isn’t that mad? Isn’t that just really difficult?

In this episode, I am joined by the fabulous Olga Andrienko from Semrush. She’s helped organise just such an event before. And she’s doing it again for The Global Marketing Day 2023.

We’ll discuss why you’d want to do this and what goes into producing just such an event.

Olga is the VP of Brand Marketing. She is one of the key marketing leaders who has grown Semrush from 300k users in 2013 to the 10 million the company has today. She speaks at major marketing conferences and is the Head Judge at Content and Social Media Awards across the USA and Europe.