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How to Have a Pro Personal Brand

By Ian Anderson Gray with Phil Pallen

Confident Live Marketing Podcast

Episode 197

Duration: 39 minutes 35 seconds

Episode Theme: Content & Marketing

Full Transcript

January 27, 2023

CLMP #197-Blog

Personal branding is all about taking inventory of what you love and pairing it with something that people need. It is integrating your personality with content. Content is the value you deliver to your audience, while personality is the unique way you deliver your content to people. You are the reason why your business exists. Your personality is what keeps people coming back for more. People hire you for you. They come to you because of your perspective and way of doing things, and capitalising on the human element of your brand will give you more wins. In this episode with Phil Pallen, we will talk about personal branding, how to create a professional personal brand and the best tools to help build and position your brand in the market.

Phil Pallen is a personal branding expert in a keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel prize winner, politicians, and some of the most important names in entertainment. As a digital Nomad, Phil has delivered speeches on five different continents. He frequently appears as an expert contributor in media outlets around the world, including CNN, Hollywood, and Daily Mail. This is a conversation you don’t want to miss!
Let’s jump in!

What You’ll Learn:

  • [0:00] This week’s theme song
  • [0:16] Episode intro and a quick bio of the guest, Phil Pallen
  • [4:43] Phil’s background and his focus on branding people
  • [6:48] Why you need a personal branding
  • [9:16] The role of a coach/strategist in personal branding
  • [12:19] Pairing content and personality in branding
  • [16:26] The benefits of having a strong professional personal brand
  • [22:02] What personal branding covers
  • [27:21] Building your confidence as a brand
  • [29:00] How brand strategists help remove branding overwhelm
  • [31:46] How to brand yourself without having a physical product
  • [33:30] Phil’s favourite tools for personal branding and his recommendation
  • [36:39] Phil’s freebies and resources to help you position your bran
  • [37:32] The best ways to reach out and connect with Phil

Standout Quotes

[8:30] Phil:

Branding is achieving consistency between in-person and online experiences.Click To Tweet

 

[9:33] Phil:

You hear your voice differently to other people hear your voice because you are in the body and living the experience.Click To Tweet

 

[10:33] Phil:

Before hiring a coach, a strategist or someone to help you make sure your crystal clear on your business goal.Click To Tweet

 

[12:52] Phil:

Content is what you say, and personality is the unique way that you deliver that content; Personality is what keeps people coming back for more.Click To Tweet

 

[14:41] Phil:

The best online brand recreates the in-person experience.Click To Tweet

 

[17:59] Phil:

People hire you for you; they come to you because of your perspective, your way of doing things, and you need to capitalise on the human element of your brand.Click To Tweet

 

[23:56] Phil:

Good photography is an important investment, and it is more important than a logo.Click To Tweet

 

[33:01] Phil:

Just because your Brand is rooted in providing value for free doesn't mean you cannot monetise it.Click To Tweet

Helpful Resources

Connect With Phil

Watch Episode 197

KF

About Phil Pallen

Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.

As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.

Transcript

Transcription

[0:00] PHIL:
I wanna have a pro personal brand. Have a pro personal brand. Phil Pallen come on the show to show us how to have a pro personal personal brand.

[0:16] IAN:
Welcome to episode 197 of the Comfort Live Marketing Show.

[0:20] PHIL:
Nowadays, we juggle two versions of ourselves. That in-person experience and what's becoming everyday more important, the online version of ourselves. So branding is really achieving consistency between those two experiences.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.