How to Create Memorable Events
By Ian Anderson Gray with Phil Mershon
Confident Live Marketing Podcast
Episode 128
Duration: 56 minutes 40 seconds
Episode Theme: Content & Marketing
October 1, 2021
Have you ever been to an event that changed your life?
When I first attended the biggest Social Media conference in the world, Social Media Marketing World in San Diego back in 2015, it did change my life for so many reasons.
Phil Mershon leads Social Media Marketing World, and since attending and then speaking at Social Media Marketing World, he’s become a great friend. He’s an expert at creating amazingly memorable events.
In this episode, we’ll be talking about what you can do to make your event as memorable as possible. Whether it’s in-person or virtual.
Phil Mershon is the director of events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns, and creative communication strategies. He now leads Social Media Marketing World. Phil is also a jazz saxophonist, a podcast host, and writing his first book called Unforgettable Events.
In this Episode
- [4:25] How did Ian and Phil meet?
- [6:30] How Social Media Marketing World (SMMW) has grown over the years.
- [10:39] How did music become such a big part of SMMW?
- [13:29] How Phil’s experience as a musician and performer helps him create memorable events.
- [15:12] Does Phil ever struggle with speaking in front of a crowd?
- [22:44] What makes an event memorable?
- [25:35] How does SMMW find volunteers that make the event so memorable?
- [30:43] Advice for attendees who might be nervous or feel like maybe they don’t fit in?
- [36:30] What are the trademarks of a really unmemorable or boring event?
- [40:10] What are the top things to think about when planning an event?
- [49:34] What can we learn from in-person events that will help to create memorable virtual events?
Watch Episode 128
About Phil Mershon
Phil Mershon is the director of events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns, and creative communication strategies. He now leads Social Media Marketing World. Phil is also a jazz saxophonist, a podcast host, and writing his first book called Unforgettable Events.
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