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How to Create Memorable Events

By Ian Anderson Gray with Phil Mershon

Confident Live Marketing Podcast

Episode 128

Duration: 57 minutes 18 seconds

Episode Theme: Content & Marketing

October 1, 2021

CLMP #128 Blog Image

Have you ever been to an event that changed your life?
When I first attended the biggest Social Media conference in the world, Social Media Marketing World in San Diego back in 2015, it did change my life for so many reasons.

Phil Mershon leads Social Media Marketing World, and since attending and then speaking at Social Media Marketing World, he’s become a great friend. He’s an expert at creating amazingly memorable events.

In this episode, we’ll be talking about what you can do to make your event as memorable as possible. Whether it’s in-person or virtual.

Phil Mershon is the director of events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns, and creative communication strategies. He now leads Social Media Marketing World. Phil is also a jazz saxophonist, a podcast host, and writing his first book called Unforgettable Events.

In this Episode

  • [4:25] How did Ian and Phil meet?
  • [6:30] How Social Media Marketing World (SMMW) has grown over the years.
  • [10:39] How did music become such a big part of SMMW?
  • [13:29] How Phil’s experience as a musician and performer helps him create memorable events.
  • [15:12] Does Phil ever struggle with speaking in front of a crowd?
  • [22:44] What makes an event memorable?
  • [25:35] How does SMMW find volunteers that make the event so memorable?
  • [30:43] Advice for attendees who might be nervous or feel like maybe they don’t fit in?
  • [36:30] What are the trademarks of a really unmemorable or boring event?
  • [40:10] What are the top things to think about when planning an event?
  • [49:34] What can we learn from in-person events that will help to create memorable virtual events?

 

Watch Episode 128

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About Phil Mershon

Phil Mershon is the director of events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns, and creative communication strategies. He now leads Social Media Marketing World. Phil is also a jazz saxophonist, a podcast host, and writing his first book called Unforgettable Events.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.