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How to be More Human with Automation

By Ian Anderson Gray with Kay Peacey

Confident Live Marketing Podcast

Episode 198

Duration: 38 minutes 10 seconds

Episode Theme: Tech & Gear

Full Transcript

February 3, 2023

CLMP #198-Blog

Automation is a process that helps in achieving a goal or task without the need for human intervention. Though it has become more mainstream in recent years due to its ability to reduce costs and increase productivity, it can also have a negative impact on the business if not implemented properly. It is easy to lose the human connection and rapport needed to build a loyal client base. Join this conversation with Kay Peacey and learn how to be more human in your business automation

Kay is a Certified ActiveCampaign Consultant and the official ActiveCampaign super-user. She is also a world-leading ActiveCampaign training specialist, with 1000s of businesses who have relied on her for help with their ActiveCampaign accounts. And because Kay is a lifelong teacher, her joy comes from empowering businesses to fix these problems themselves, so they can manage their own ActiveCampaign accounts confidently and successfully without losing the human touch in the automation process. This is a conversation you do not want to miss!

Let’s jump in!

What You’ll Learn:

[0:00] This week’s theme song
[0:24] Episode intro and a quick bio of the guest, Kay Peacey
[3:39] Kay’s backstory and how she came into the active campaign
[5:27] Finding your purpose
[6:09] Starting your business, whether you are 16 or 61
[8:12] What is automation when it comes to business
[10:06] Examples of automation that businesses can look at
[12:07] The dark side of automation
[15:48] Doesn’t automation put a barrier between us and our audience?
[21:04] The differences that Kay brings in her client’s businesses
[27:22] Check everything. Automation fails!
[29:32] Why Kay loves active campaigns and the need to embrace it
[33:06] The best ways to reach out and connect with Kay

Standout Quotes

[4:28] Kay:

Email marketing and automation sit at the sweet spot of human communication and problem-solving.Click To Tweet

[7:04] Ian:

Sometimes we need to have people in our lives who believe in the potential that we have and can push us in different directions.Click To Tweet

[9:45] Kay:

Automation is about liberating your time so that you can give that time to other human things in life.Click To Tweet

[12:08] Kay:

No matter how useful a tool is, it can be used to do bad things in the wrong hands. And that is also applicable to digital tools.Click To Tweet

[27:26] Kay:

Test all the things. Automation fails sometimes.Click To Tweet

Helpful Resources

Watch Episode 198

KF

About Kay Peacey

Kay Peacey is a world-leading email marketing automation expert, with ninja ActiveCampaign skills, years of email consultancy practice, and a lifetime of teaching experience. She’s the founder of Slick Business and runs the ActiveCampaign Academy.

Connect With Kay

Transcript

Transcription

[0:00] IAN:

I wanna be more human with automation, automation.  Be more human. We wanna be more humanwith automation. Kay Peacey is coming on the show today to show us how! Welcome to episode 198 of the Confident Live Marketing Podcast.

[0:29] KAY:

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.