Skip to content

How I use AI in my Content Process

By Ian Anderson Gray

Confident Live Marketing Podcast

Episode 220

Duration: 23 minutes 54 seconds

Episode Theme: Tech & Gear

Full Transcript

June 5, 2024


Did you know that AI can enhance your creativity without compromising your authenticity?
What are the ethical considerations when integrating AI into your content creation process?
How can AI tools assist you in editing videos and podcasts more efficiently?

In this episode, we'll delve into the fascinating world of AI and its role in enhancing creativity while preserving our human touch. I'll share my experiences and tools that assist in content creation, discuss the benefits and ethical considerations, and provide insights into balancing automation with personal touches.

In this episode:

  • [0:00] Introduction to AI and Creativity
  • [0:37] Welcome to the Confident Live Marketing Podcast
  • [1:06] Exploring AI in Authentic Video Creation
  • [1:29] A Dystopian AI Future
  • [4:38] Balancing AI and Human Creativity
  • [5:34] AI Tools for Content Creation
  • [6:54] Advanced AI Editing with Descript
  • [10:26] Generating Show Notes and Descriptions with AI
  • [15:49] Integrating AI with Google Sheets
  • [20:40] Custom AI Tools and Final Thoughts
  • [22:49] Conclusion and Farewell

In this episode, I explore how AI can be a powerful ally in content creation, providing practical applications in video and podcast editing. We’ll look at tools like Descript, ChatGPT, and TypingMind, which can help streamline your workflow without sacrificing the personal touch that makes your content unique. I also share my thoughts on balancing automation with authenticity and the ethical considerations we must keep in mind.

Balancing AI and Human Creativity

As we delve into the world of AI, it’s important to remember that technology should serve as an enhancement to our creativity, not a replacement. In my talk at TubeFest a few weeks ago, I discussed the delicate balance between leveraging AI for efficiency and maintaining the human element that makes content engaging. AI can handle repetitive tasks, allowing us to focus on the creative aspects that require a personal touch.

Practical AI Tools for Content Creation

One of the highlights of the episode is exploring practical AI tools that can revolutionise your content creation process. Descript, for instance, is a game-changer for video and podcast editing. It allows for seamless editing by transcribing your content and enabling text-based edits. Additionally, LLMs like ChatGPT, Claude, Google, Gemini, or tools like LibreChat or TypingMind can assist in generating show notes and descriptions, saving you time and enhancing the quality of your content.

Ethical Considerations in AI Integration

With great power comes great responsibility, and integrating AI into our creative processes is no exception. I emphasise the ethical considerations when using AI, such as ensuring transparency and maintaining the authenticity of our work. It’s crucial to use AI as a tool to augment our creativity without compromising the human touch that resonates with our audience. What’s your biggest challenge with setting up your content creation studio? Share your thoughts in the comments section below, and don’t forget to subscribe to the podcast for more valuable insights!

Watch Episode 220


[0:00] Ian: This is where we start to verge into grey area. We are in this wild West with AI at the moment, just because you can, doesn't mean that you should.

[0:09] you could then automatically just post that out and like tweets and Facebook posts.

[0:13] But I don't feel comfortable doing that because what I want to do is I want to go in there and I want to make that my own.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.