How I use AI in my Content Process

[0:18] I'm using AI to come up with a structure and coming up with some ideas. and this is where I come back to the whole idea of allowing it to help you to become more creative and more human is coming up with some ideas, but at the end of the day, I don't want this to completely replace me.

[0:32] Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray. Helping you level up your impact, authority, and profits through the power of confident live video. Optimize your mindset and communication. And increase your confidence in front of the camera. Get confident with the tech and gear. And get confident with the content and marketing. Together, we can go live!

[1:01]

[1:01] Ian: Hello, Ian Anderson Gray here. This is a special bonus episode of the Confident Live Marketing Podcast. Where I look at AI. I've been dabbling and exploring and playing with AI a lot. And I wanted to share some of the things that I've been doing and thinking about. A few weeks ago I was in Birmingham for the first ever TubeFest and I was speaking there.

[1:23] My talk was all about how we can use AI to become more authentic in video. Which seems like a kind of contradiction in terms because AI surely makes us less authentic and less real and less human Well that this is one of my passions really is That we should be using AI to become more human and more creative and I wanted to share some of my thoughts Some of the tools some of the things i've been playing around with in this episode, but I want to start off With a story and it's a little bit of a cautionary tale tale.

[1:56] So I want you to maybe, I don't know, close your eyes. Obviously, if you're driving, don't do this. Imagine that you are in a city of towering skyscrapers and neon lights. You wander the streets, your face illuminated by the glow of your smartphone. The air is thick with silence, broken only by the hum of electric cars and the occasional buzz of drones overhead dropping the latest Amazon order.

[2:23] In this world, you no longer talk to people, Instead, your AI assistant, tailored perfectly to your needs, keeps you company. It provides a constant stream of personalized content, ensuring you're never bored or uncomfortable. Yet, beneath this convenience, lies a troubling truth. Human connections have all but withered away, friends no longer meet for coffee, and your families sit together in silence, each lost in their own digital cocoon.

[2:54] And romantic relations with humans are obsolete, replaced by AI partners that simulate affection and companionship. And more, the crowded streets feel emptier than ever. Loneliness. An unspoken epidemic. With everyone absorbed in their virtual worlds. You gaze at your phone, and are confronted by content entirely AI generated.

[3:22] You watch AI avatars spouting AI created content, listen to AI composed music, and immerse yourself in AI crafted entertainment. You've become a shadow of yourself. Distracted and consumed by endless AI content, AI makes your decisions now. Your life has lost its meaning and purpose. You've traded authentic communication for AI interaction.

[3:50] Your humanity is lost. The question is, is that world this world? I mean, that's quite a dystopian story, isn't it? It's a negative story, and I wonder how that makes you feel, because Some people are concerned so much about AI that that is the kind of the picture that they're painting. And it might even be worse than that.

[4:15] You know, that it could be like the Terminator and Skynet taking over the world. We've had Elon Musk talking recently that apparently AGI, this is the artificial general intelligence with kind of almost like a consciousness and being able to think for itself could be out next year. Not sure he's being serious about that, but.

[4:34] You know, this is stuff that we need to think about. The question is, which camp are you in? Are you in the A. I. 's taking over the world? It's gonna take away our jobs, it's gonna take away our humanity, we're all gonna die! Or is it On the other side, the AI is so cool and exciting and it's going to allow us to do so many amazing things.

[5:00] Or maybe you're kind of in the middle. I think for me, I'm probably more towards the, I'm really excited about it, but I still want to carve a little bit of a different path because I think we need to use AI to help us to become more human. We, we need to use AI to make our lives easier. Allow us to become more human and creative.

[5:22] We are as human beings, we are creative beings. And I think AI can help us do that, but we need to make sure that we don't lose sight of a humanity in the process. So there are really cool tools that we can use to help us in our process. I love the fact that I can.

[5:41] Spend less time on the tasks that used to take me ages and more time on being creative And so I use a tool called descript. That's how I edit my podcasts so after i've finished recording this i'm going to drop these videos my two cameras if I have a guest I'll put their camera on there as well.

[5:58] I have separate tracks in there. So i've got my camera My second camera, my guest's camera, as well as a few other things, so I can create that sequence. This is kind of a typical thing that you would do on most other video editing tools, but the cool thing about Descript is that it gives you a transcription, and you actually, you can edit using the Waveform Editor, but you can also edit using just text, like Microsoft Word, kind of thing.

[6:23] So, it gives you this transcription, and then you can create lots of scenes, which you can then edit. Edit and change. You can toggle between my view, my guest's view, the split screen view. It doesn't always get it perfect. So it uses AI here transcribe your podcast. And sometimes it kind of gets my name wrong, but on the whole, it's pretty good.

[6:44] I make do with it and I try and update it and change it myself later on. But there are some other really cool things that you can do with AI and in Descript. This is where we start to verge into the grey area. We are in this wild West with, with AI at the moment, you know, just because you can, doesn't mean that you should.

[7:06] And you can fully automate things. You, you know, I could create an AI, totally AI. Podcast create, all the content is AI based. It's got an AI clone of my voice, but is that necessarily a good thing? Is that what we want? Well, I don't know, but I do think some of these tools I'm going to, I'm going to talk about now are really cool and they can be really helpful.

[7:26] The first one is Overdub. So this allows me. To if for example, I said I misspoke I said the wrong word I can change what I said It will clone my voice and then we do that. So this is an example This is a very silly example when I had my good friend Libby Langley on my other show this is this is what I originally said.

[7:46] Screen: To share today's episode, which is with my good friend, Libby Langley.

[7:51] Ian: So that's the original but let's say I got the name wrong and I wanted to actually say Mark Zuckerberg so All I need to do is just change the words Libby Langley into Mark Zuckerberg.

[8:01] Screen: I'm excited to share today's episode, which is with my good friend, Mark Zuckerberg.

[8:06] Ian: Now, my lips aren't synced, but it's still my voice. You know, for small little words, I think that's okay. And AI is getting so good now that we can actually change the shape of our lips, so, that's really good, obviously that is open to abuse, but in Descript you have to give permission, that is, you have to prove it is you.

[8:26] Now the other thing, again this isn't, maybe a grey area, I'd love to know what you think, but sometimes I'll have a guest on who is looking at the screen, their webcam is above their screen, and their, but their, they are looking at me on the screen, which is perfectly normal, I mean that's what we, I'll do, that's what we do as human beings.

[8:43] We're pre programmed, we're hardwired to focus on into the eyes of another human being. And if, if I'm on the screen, then my guest is going to look at that, not necessarily the camera, which is above, but that sometimes can cause This kind of separation between my guest and the audience. Um, so in descript, what you can do if is actually make the eyes of your guest focus on the camera.

[9:13] Or if you haven't done it, then you can do it that way as well, just by click of a switch. So this is another example of a guest on my other

[9:20] Screen: And when I say time blindness is not an excuse for being late. I literally don't understand how time works.

[9:27] Ian: Now, obviously, if you're listening to the podcast, you're not going to be able to see the difference here. So if you're interested in finding out what. This is going to look like when I've switched on eye contact, the guest is now good to look directly at the screen. Obviously, if you listen to the podcast, you're not going to hear that, but.

[9:43] Yeah, it is amazing. This is quite freaky.

[9:45] Screen: And when I say time blindness is not an excuse for being late. I literally don't understand how time works.

[9:53] Ian: So there you go. That is, that is amazing. I always think that you need to obviously just check with your guests that they're happy with that because this is effectively changing things. Next thing you can do with the script, which is cool. This is not so much, well, some of this is AI, the transcripts is AI, but you can also obviously export the video.

[10:11] So that's what I do. I download the video. Once I've edited it all, upload that to YouTube, you can download animated GIFs, audiograms as well, the transcripts and captions, which is all great. And you just export that and you're good to go. And, but this is cool with within Descript, you can also create. AI generated show notes.

[10:32] So you just click in the, the actions at the top, you say, create some show notes. And the cool thing here is that it will actually give you the highlights of your episode, including the timestamps. Which is brilliant, you know, particularly for long episodes where sometimes other AI tools out there will just break down and say there's too much information, you know, if your episodes are like over an hour long.

[10:53] Now I will say that the AI generated notes from Descript, they're not amazing. They're using, I think they're using kind of a, A less, less powered AI tool. It's, it's an AI tool, an LLM, a large language model that can cope with a lot of text, but the actual quality that you get at the end of it isn't brilliant.

[11:11] So what I then do is I take these show notes and I improved them. I put them through into another large language model. I use a open AI for that, chat GPT 4. 0 for that. Uh, and I've created my own prompt for this. And I think you need to spend a lot of time improving the prompts, because what you put in to these AIs is the quality you put in.

[11:35] The more likely you're gonna get quality out, you need to, I can't speak today. I need AI to actually help me. You're more likely to get quality out if you put quality in, is what I meant to say. So here is part of my prompt to create a YouTube description. And I, obviously, I include the show notes from descriptions into this.

[11:54] So I said, please create a YouTube description for my Confident Live Marketing podcast using the following information. So I give the name of my guest if, if I have one, of course, my guest's bio, my guests links, uh, the show notes from Descrip. And then I say, please format the YouTube description as follows.

[12:10] Write the show notes in the first person as if written by me. Ian Anderson Gray, who is the host of the podcast, start with two to three questions that will be answered in the podcast to hook the listener in. Add the line, read or listen more, and then a link to the blog post, then write one to two sentences explaining how the questions will be answered in the podcast.

[12:31] Include another paragraph providing more details about the episode and the guest, and Then add the line in this episode followed by the YouTube chapters and with timestamps taken from the show notes. Provide the guest's bio under the title more about the guest and include the guest name in there.

[12:47] Include the guest's links at the end of the description and then please generate the YouTube description based on this format and the information provided. Let me know if you need any clarification or any additional questions. So that's what I do and you're also, I think If at the end of the day you want to make the best possible description So you've also asked if you need any if the AI needs any clarification or additional questions to improve that that works really well for me But you can make it easier for yourself using custom gpt so you can actually create your own podcast copywriter Where you actually tell you train the llm To be able to create the right kind of content with the right kind of stuff.

[13:31] So you're not having to pump the prompts back every time you want to create this. So that's something I've, I've played around with, uh, as well. Uh, and you can play around with other, uh, LLMs out there. There's, there's Claude is very good. Uh, um, now that chat GPT 4. 0 has come out, I actually have gone back to, to chat GPT, but I do use Claude 3.

[13:53] 0. Haiku for some of the, if, if there's a lot of text to deal with because it's cheap and it's quick, uh, it's not necessarily the best quality, but for, for kind of the heavy lifting kind of stuff, it's really good. But there are other cool tools out there that you can use. Typing Mind is awesome. I'm going to show you, I don't use Typing Mind myself.

[14:14] I use another kind of tool, but the cool thing about chat, not ChatGBT, Typing Mind is if you want to use lots of different LLMs, So an LLM is a large language model. This is an AI tool that is focused on text. So chat GPT 4. 0 is okay. It's technically a multimodal AI. So it deals with text, but it also deals with images and other types of files.

[14:40] But generally speaking, most people use it for text. So it's an LLM. Claude is another one. There's Gemini. The cool thing about TypingMind is you pay a one off fee and then you can use all the different ones. You can toggle between ChatGPT 4. 0 and Gemini and you can actually kind of get them to battle against each other.

[15:01] So you can get ChatGPT 4. 0 to come up with the answer and then plug it into Claude and say, can you improve that? It's really cool. Really love it. Uh, if you're concerned though, about sending sensitive information into the cloud, then the other option is to use a local GPT and there's tools like Mac Whisper, this is obviously only for Mac.

[15:22] And this is you, this uses open AI. I think it might use chat GPT for, but locally on your computer. So none, no information is sent out. You're the transcription is, is dealt with directly on your computer, which is pretty awesome. So that's something for you to think about. So, yeah, that's. Yeah, that's the way I kind of went into this.

[15:43] But what I now do is, now let me just see if I can show and talk about this. So I have, uh, I have a Google sheet with all the episodes, all the information on all the episodes I do for this show. And I also have a separate one for my other show as well. And whenever my guests book on, I use a service called Calendly.

[16:04] So it allows them to book into my calendar. That information that they've sent me gets added to my Google Sheet here. So I can see at the bottom of episode 219, my Colton, uh, I'm not going to show you all his, his information, like his email, but basically his bio, his headshot, uh, his email, the time and all that kind of stuff is put into this Google Sheet.

[16:26] So I can see, I've got the recording date. I've entered in the title of what we're going to talk about. Now, the cool thing is what I can then do is highlight that row And I've used a Google app script, which, um, I was, I, I'm, I'm, I know enough about coding to be dangerous, but I actually got chat GPT to help me create this Google app script.

[16:47] So I can click on create show asset folder. And what that does is it creates a folder in my Google drive with the show notes for this episode. With the bio for my guest and all the other information using a template. So it knows that this is a, this is a studio attack episode. So it uses that template that I've got and it creates the show notes and all the folders.

[17:08] So that's really, really good. Now what I can do. So actually, if I just go to that show notes episode, I can then go here. It's got the, the, it's got the description. So the bio of my guest. It's also got. All the, the show notes, the, the episode structure, the run of show, I should say there as well. But if I go into the folders here, I can then see all the other stuff that I've got.

[17:36] I've got my podcast folder where I put the podcast episode, the transcript folder where I put the transcript, video snippets for the video snippets as well. So once I've done the episode, what I'll then do is I'll paste in the show notes from Descript into this Google sheet. Thanks. In one of these cells, then what I can do is I can click on my podcast tools button.

[17:56] This is again, a script that I've generated. I've created using chat GPT and I can generate my YouTube descriptions, my podcast show notes, all that kind of stuff. These are all based from the show notes and all the information I have for this episode. But it also, I've created these prompts. So for example, if I go to, uh, let's go to, I'm going to go to the podcast show notes.

[18:22] And here I've got, you are a professional copywriter. Please create engaging and informative podcast show notes for my Confident Live Marketing podcast using the provided information. Write in the first person as if Ian Anson Gray is speaking. Maintain a casual, friendly, and engaging tone throughout using conversational language, asking questions, and directly addressing the listener.

[18:42] This will help create a connection with the audience and encourage them to listen to the episode. Use British spelling throughout. It doesn't always do that, but I do try. Uh, not that it really matters because I have a lot of American listeners and you know, I'm sure you will forgive me if I get, if I use American or British spelling.

[18:58] Hopefully you do. So, uh, so then it will create. My YouTube description, it will create a podcast show notes, blog posts, newsletter, LinkedIn posts, all those kinds of things. And it generates them in Google docs in my folder. So again, going back to the one with Mike Alton, I can then go to, for example, I can go to my newsletter and here is what it's created.

[19:22] So it's saying, hi, first name, want some great lighting and camera positioning tips for your video and podcasting studio. It's even given me a subject as well. Now, what I will say is these aren't perfect. This is AI generated. It's never going to be perfect. It's never going to, even if you get the prompt amazing, it's not going to be perfect.

[19:41] And I still think that I don't feel comfortable in them just posting that out. So a number of people have said to me, they've seen this and said, Oh, it'd be really cool if you could like totally automate that and send Once you've created, once AI has created your newsletter and your blog post and all that kind of stuff, you could then automatically just post that out and like tweets and Facebook posts.

[20:02] But I don't feel comfortable doing that because what I want to do is I want to go in there and I want to make that my own. And actually I do spend quite a lot of time changing all of those things. So it's not, so it is actually me speaking. The cool thing about this is that, I'm not starting from scratch anymore.

[20:17] I'm using AI to come up with a structure and coming up with some ideas. And then I can go in and this is where I come back to the whole idea of allowing it to help you to become more creative and more human is coming up with some ideas, but at the end of the day, I don't want this to completely replace me.

[20:33] And I don't think you would want that either. I, I hope so anyway. Um, so yeah, that's, that's what I do. One final thing and this is this is a little bit geeky But this is a tool called libra chat and I had my uh, mike russell on the show a few weeks ago He's the one who Put me onto this, uh, and it's a little bit like that other tool that I mentioned where you can, um, you, you can use lots of different tools.

[21:00] So in LibreChat, I can use a chat GPT. I can use a Gemini. I can use Claude. And loads of other tools and I can toggle between them. But the cool thing is this is mine. This I, uh, I can download this and run it on my own computer or on my other, uh, on my own server. And so that's what I've actually got here.

[21:22] This is my own chat GPT and Anthropic Claude. Uh, and I can even add Bing in here. I haven't actually added my API key for that. And I can toggle between the two. So I can start off with that. I can toggle between Claude Opus and Claude Haiku, I can upload files, I can then go over to chat GPT, and I run this on my own server in the cloud, I use Linode, it's amazing.

[21:49] So it's not for the faint hearted at the moment, I think it's a little bit complicated. to use. In fact, actually, let's just show, uh, need to just put that on the screen. So, um, this, this is, this is my own, this is my own, um, on my own server. It's pretty amazing, but it's quite difficult to set up. And what I'm going to be doing is, is trying to create a really easy to use guide so that you can create your own instance of Libretrat.

[22:16] Uh, it's completely free. All you need to do is pay for the hosting. I pay 5 a month for that. Uh, and then of course, on top of that, you have to pay for the API usage for all the different channels, but you know, Claude is like 20, I don't know, is it 20, 24 a month? Uh, OpenAI is 20, 24 a month. Gemini Advanced is again, the same kind of price.

[22:39] With this, you're paying as you go. So you're just paying for the hosting if you want that. Uh, LibreChat is free. And they're always improving it over time. So it's pretty amazing stuff. So that is it for this week. We've gone a little bit geeky. I hope I have not gone too geeky for you. If you don't understand any of that, then don't worry.

[22:58] I will be creating some more episodes. I might even be creating another podcast. I am actually thinking about creating another podcast because the ConfidentLive Marketing Podcast is not an AI focused. But it is something that I'm spending a lot of time playing around with so that is it for me for this week We'll be back next week.

[23:17] I think hopefully with a regular episode. That's the idea anyway But until next time I encourage you to level up your impact authority and profits do the power of covered a live video See you soon. Bye

[23:31] Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray. Make sure you subscribe at iag.me/podcast so you can continue to level up your impact, authority and profits through the power of live video. And until next time, Toodle