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Confidence & Communication: Janine Coombes

By Ian Anderson Gray with Janine Coombes

Confident Live Marketing Podcast

Episode 235

Duration: 25 minutes 45 seconds

Episode Theme: Confidence & Mindset

Full Transcript

December 4, 2024

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Do you struggle with being authentic and confident in front of the lens?

We’re focusing on building confidence and authenticity on camera again, and today I am joined by Janine Coombes.

She’s a positioning, messaging, and pricing expert who moved from a corporate background to helping coach-shaped people. Her story—from her first awkward live streams to discovering her authentic voice—shows us that confidence on camera is something you can achieve.

What We Cover

The Journey from Corporate to Content Creator

Janine’s leap from the corporate world into video content creation is one that many can relate to. She opened up about the fear of judgment—especially from former colleagues—and how that held her back initially. It’s a common challenge, but her experience proves that it’s possible to push past it and thrive.

Her first videos weren’t perfect (whose are?), but instead of giving up, she kept going. Every “mistake” became an opportunity to improve. That power of perseverance and embracing the learning curve is part of the process.

Finding Your Authentic Voice on Camera

One of Janine’s key lessons is the value of being yourself. Early on, she tried to match what she thought others expected of her on camera. But when she let go of those pressures and showed up as her true self, her content became more engaging and relatable.

She also talked about appearance—how she felt pressure to look a certain way but realised that comfort and authenticity mattered more than meeting some imagined standard.

The Role of Humour in Video Content

Humour was a game-changer for Janine. She discovered that embracing fun and laughter helped her feel more at ease and made her content more enjoyable for her audience.

Humour does three things:

  • Breaks the ice and sets a relaxed tone.
  • Makes your content memorable.
  • Shows your personality, creating a stronger connection with viewers.

The key is to keep it natural—forced jokes can backfire. Instead, find a style of humour that feels authentic to you.

Embracing Mistakes and Learning from Them

Mistakes on camera can feel catastrophic, but Janine reframes them as learning opportunities. Technical glitches or verbal stumbles? They’re all part of the process. In fact, those moments often make you more relatable to your audience.

One of her best insights? Laughing off mistakes not only helps you relax but also builds trust with your viewers—they appreciate the humanity behind the polished exterior.

Advice for Aspiring Content Creators

If you’re feeling hesitant about getting started or are ready to give up, here’s Janine’s advice:

  • Start small: Experiment with short videos to build confidence.
  • Focus on your message: Remember why you’re creating content and who it’s for.
  • Be consistent: Confidence grows with regular practice.
  • Find your style: Don’t copy others—lean into what makes you unique.
  • Enjoy the journey: Celebrate the wins, no matter how small.

What’s next?

Building confidence on camera isn’t an overnight achievement, but with patience, practice, and a touch of humour, you’ll find your stride. Janine’s journey is proof that it’s possible to go from fearful to fearless, all while staying true to yourself.

What’s your biggest challenge when it comes to creating video content? Let me know in the comments below.

Watch Episode 235

KF

About Janine Coombes

Janine helps coach-shaped-people earn more without slogging their guts out. She’s a positioning, messaging and pricing expert. Loves creating video content. And regularly appears on stages such as Atomicon, MarketEd Live and You Are The Media.

Transcript

[0:00] Janine: I remember going live on Facebook and I was like okay I can do this And I went live and I had a bit a viewer and I was like Oh somebody's watching! And I was like Hi! Somebody's watching! Who are you? Put it in the comments! And it was my dad

[0:11] You've got your face and you're walking around with it all day every day and people if they don't like your face they already don't like it so you're risking nothing you're risking by going on video it's acceptance

[0:22] the worry that ex colleagues and ex bosses and ex direct reports would see what I was doing and judge me was really strong and I know it's a story that a lot of people resonate with especially on LinkedIn

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.