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Brand SERPS and How to Boost Them

By Ian Anderson Gray with Jason Barnard

Confident Live Marketing Podcast

Episode 142

Duration: 58 minutes 18 seconds

Episode Theme: Content & Marketing

January 7, 2022

CLMP #142 Blog

What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do you get those knowledge panel thingies with your picture on the righthand side of the search results?

[3:15] Jason’s background and experience
[9:59] How Jason got started with live video
[20:02] What are SERPs and why are they important?
[24:23] What should we focus on when improving our SERP results?
[27:24] How can I know what my search results are in another country?
[31:50] What is Search Engine Optimization (SEO)?
[35:37] How can we optimize our search results?
[41:11] Why Jason recommends Yoast SEO plugin for WordPress websites
[43:43] What are site links and how do they work?
[47:27] What is a knowledge panel, and how do I get one?
[51:18] How brand SERPS fit into live video
[54:46] Find out more about Jason

Watch Episode 142


About Jason Barnard

Jason is known as the Brand SERP Guy and is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management.

Jason has also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.