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How to Become an Affiliate Pro

By Ian Anderson Gray with Katie Fawkes

Confident Live Marketing Podcast

Episode 210

Duration: 51 minutes 38 seconds

Episode Theme: Content & Marketing

November 30, 2023


I had a great time chatting with my friend Katie Fawkes from Ecamm Live recently. She interviewed me for an episode on the Ecamm channel about how to become a professional affiliate marketer. Since affiliate marketing is still an important part of my business today, I wanted to share some highlights from that discussion with my listeners.

Affiliate marketing can seem overwhelming when you first get started, but it's actually quite simple once you know the basics. In this episode, Katie and I talk through some key tips for growing your affiliate strategy in an authentic and sustainable way.

Sponsored by Adobe Express

This episode is sponsored by my friends at Adobe Express. Adobe Express provides powerful graphic design and video editing tools to help creators effortlessly produce stunning content. Their library of templates and AI capabilities like text-to-image generation make it fast and easy to create social media posts, graphics, logos, and more.

They recently added the ability to automatically turn your descriptions into visual templates to kickstart your design process. Adobe Express also lets you schedule content to platforms like TikTok now too.

It’s a hugely valuable tool whether you’re an affiliate marketer or any other type of content creator. You can check out Adobe Express and try the features for yourself.

Summary Points:

  • Don’t start affiliate marketing just to make money. Focus first on creating value for your audience through helpful content. The income will follow.
  • Build trust by being transparent about your affiliate links. Make it clear when content contains affiliate links.
  • Create evergreen content like blog posts and tools. Well-optimized evergreen content can continue generating affiliate income for years.
  • Develop relationships with the brands you want to partner with. This creates opportunities beyond just affiliate commissions.
  • Provide value to communities by answering questions. Earn the right to share affiliate links when they’re relevant.

Affiliate marketing is all about trust and value. If you focus on providing genuine help to your audience, affiliate income will develop naturally over time. It does involve effort up front, but when done right, affiliates can become a solid source of recurring revenue.


Watch Episode 210


About Katie Fawkes

Katie Fawkes is the Director of Marketing at Ecamm where she gets to work alongside some of the most amazing live streamers, podcasters, and content creators out there, helping them reach their goals and grow their business through video and live streaming. In addition to heading up Ecamm’s Marketing team, Katie is also the co-host of the video podcast, The Flow.

Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.