Brand SERPS and How to Boost Them
By Ian Anderson Gray with Jason Barnard
Confident Live Marketing Podcast
Episode 142
Duration: 58 minutes 51 seconds
Episode Theme: Content & Marketing
January 7, 2022
What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do you get those knowledge panel thingies with your picture on the righthand side of the search results?
[3:15] Jason’s background and experience
[9:59] How Jason got started with live video
[20:02] What are SERPs and why are they important?
[24:23] What should we focus on when improving our SERP results?
[27:24] How can I know what my search results are in another country?
[31:50] What is Search Engine Optimization (SEO)?
[35:37] How can we optimize our search results?
[41:11] Why Jason recommends Yoast SEO plugin for WordPress websites
[43:43] What are site links and how do they work?
[47:27] What is a knowledge panel, and how do I get one?
[51:18] How brand SERPS fit into live video
[54:46] Find out more about Jason
Resources
Watch Episode 142
About Jason Barnard
Jason is known as the Brand SERP Guy and is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management.
Jason has also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog.
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